On the Blog

Page 24 of 154

Getting to Know Your Market: Market Research and Competitor Analysis

A few years ago, a client of mine hired me to help them develop a cutting-edge new toilet. They were a well-funded engineering firm and had invested over a million dollars into redefining waste management. When I started working with them, their current prototype was the Tesla of toilets. It was energy-efficient, used next-to-no waater […]

by Aden Andrus• September 10, 2020

Innovating in the Workplace: How to Get (and Stay) Creative

Innovation is a real buzzword these days. Everyone knows that innovation is the key to running a successful business, but most people don’t consider themselves particularly innovative. To make matters worse, most jobs do little to encourage innovation. Your company may praise and encourage innovative thinking, but when you do the same things all day, […]

by Aden Andrus• September 03, 2020

Ecommerce in 2020: 7 Trends You Can’t Afford to Ignore

It’s been a pretty wild year for ecommerce. Wait, strike that. It’s just been a wild year. Period. From the pandemic to protests and everything in between, something significant has happened in 2020 that has affected just about everyone. Regardless of how 2020 has affected you personally, though, if you’re in ecommerce, it’s certainly affected […]

by Aden Andrus• August 31, 2020

Disruptive Advertising Earns No. 2,036 in the 2020 Inc. 5000

It’s starting to become regular occurrence . . . and we’re still getting started. Insert Brittney Spears GIF here 😉 No. 145 (2017) No. 1912 (2018) No. 1499 (2019) No. 2036 (2020) 2019 seems so long ago, and what we accomplished in 2019 really prepared us for COVID and 2020. 2019 was a year for […]

by Saunder Schroeder• August 23, 2020

Scaling Your Business for International E-Commerce

Are you ready to scale your business internationally? As your business starts to grow, you’ll likely have endless questions for every variable that keeps the wheels turning. How am I going to scale my product? How am I going to find more customers? Should I be selling in other countries or growing my customer base […]

by Saunder Schroeder• August 14, 2020

Does Your B2B Buyer Journey Work for Marketing AND Sales?

Marketing is just part of the B2B customer journey. Once you’re on a potential customer’s radar, you have to make a smooth transition from marketing to sales. Unfortunately, this can be a real hurdle for many B2B businesses. Many of the clients that we’ve worked with have struggled to make their marketing work because they […]

by Aden Andrus• July 31, 2020

Does Your B2B Buyer Journey Cover These 7 Key Phases?

There are a lot of ways to map out your customer journey. Every business and customer experience is unique, so the right way to map out your journey will really depend on your specific business, what you’re selling and who your customers are. 1. Awareness In many types of businesses, “awareness” is used to describe […]

by Aden Andrus• July 29, 2020

Account-Based Marketing: What Industries Should You Be Targeting?

If you’re not sure which accounts you want to target or how best to market to them, it’s time to sit down and do some research. Before you can start identifying specific accounts, you need to identify which industries are a good fit for your business. Identifying Your Target Industries To get started, take a […]

by Aden Andrus• July 25, 2020

Good Ecommerce Marketing: It’s All About Balance

In our experience, most businesses tend to either be too focused on the “big picture” or “stuck in the details”. Neither extreme is good for the health of your PPC account. The simple fact of the matter is that good marketing is a balance of big and small. You want to get in front of […]

by Aden Andrus• July 24, 2020

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