On the Blog

Page 26 of 154

Should Your Ecommerce Business Be Investing in Paid Search?

As great as Google Shopping and Facebook Ads are, they aren’t the only way to get in front of potential customers. In many cases, a few smart paid search ads can make a big difference. This is especially true when a lot of your traffic comes from desktop computers. For example, here’s what the search […]

by Aden Andrus• July 09, 2020

Outbrain Advertising: How It Works

As consumers, we’re swamped with advertisements daily. Our feeds and searches and even the emails we receive are so overwhelmed with advertisements that we may not even fully register seeing half of them anymore. Right now, when users are installing ad blockers at record highs and people are starting to automatically block out ad content, […]

by Ana Gotter• July 06, 2020

What a Waste! Are You Handicapping Your Ecommerce Campaigns?

Here at Disruptive Advertising, one of the most common ecommerce marketing mistakes we see is companies wasting too much money on the wrong impressions, clicks or even products. After auditing thousands of PPC accounts, we’ve found that the average business is wasting 76% of its ad spend on clicks with no real chance of converting. […]

by Aden Andrus• July 02, 2020

Industry-Based Marketing: Take Your B2B Business to the Next Level

B2B marketing can be tough. Unlike B2C marketing, where your target customers are often fairly similar—with regards to what sort of marketing they’ll respond to—your B2B audience may be much more fragmented. Both home delivery pharmacies and an industrial piping company need shipping solutions, but they’re not looking for the same products or services. Even […]

by Aden Andrus• June 30, 2020

When Should My Business Start Advertising on LinkedIn?

For B2B marketers, advertising on LinkedIn can be an exciting…but confusing opportunity. The ability to target key decision-makers in specific industries based on business size and a whole suite of other useful criteria is almost enough to make you salivate. However, all of those targeting options come at a price. To make things even more […]

by Aden Andrus• June 25, 2020

How We Build B2B Journey Maps That ACTUALLY Produce Results

For most B2B businesses, the buyer journey can be fairly long and complex. You’re trying to nurture and develop a long-term relationship, after all. To successfully convert a potential customer into a paying one, you have to do more than just build out a basic email drip campaign. You have to get into your customers’ […]

by Aden Andrus• June 23, 2020

LinkedIn Ads Has Changed: Here’s Why You Should Give It Another Shot

As a social media platform, LinkedIn has been around forever—longer than Facebook, in fact. It’s a great way to network with other professionals, find new job opportunities and even reach out to prospective clients. As an advertising platform, however, LinkedIn Ads has struggled a bit. Despite offering the unparalleled ability to target people based on […]

by Aden Andrus• June 18, 2020

B2B Marketers, It’s Time to Put Your Reviews and Testimonials to Work!

Reviews and testimonials…when it comes to buying products or services, we all love to check ’em, but we often forget to use them for our own businesses. This is especially unfortunate for B2B businesses, because B2B customers are even more likely to check reviews than B2C customers. And the worst part of all? Most of your […]

by Aden Andrus• June 16, 2020

10 Customer Retention Strategies to Boost Sales

Customers are one of the most important factors that determine the success or failure of any business. You might have the best product or inventory in the world, but if you don’t have adequate strategies in place to retain customers, your business fails. Why should you bother with retaining an existing customer when you can […]

by Marvellous Aham-adi• June 12, 2020

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