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Should You Sell Your Products On Amazon? 4 Things You Need To Know First

As an Amazon Strategist, one of the most common questions I get asked is, “Should I sell my products on Amazon?” Most sellers are concerned about the margin hit they’ll take on each sale if they sell on Amazon, but in many cases, the sheer volume and higher conversion rates can make it all more […]

by Brad Hunt March 18, 2024

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How Will Social Media Curfews Disrupt Your Marketing?

Sorry marketers, but you may need to rethink your current social media marketing strategy.  No, there isn’t a new social media platform shaking up the market; in March of 2023, Utah made history by being the first state in the nation to implement a curfew on social media access for children and teenagers. This move […]

by Joseph Jones February 16, 2024

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What is a Go-To Marketing Strategy?

Do you have a go-to-market strategy for your brand, product, or service? No? Well, you’re missing out on HUGE potential with your marketing campaigns! A go-to-market (GTM) strategy is your business game plan, bringing together essential elements like marketing, content strategy, customer insights, and brand development. Simply put, it’s a practical guide, a game plan, […]

by Joseph Jones January 30, 2024

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What Can We Learn From Girl Scout Cookies?

For many families, the annual Girl Scout Cookie season is a time of excitement — especially for the sweet tooths out there —  as young girls don their Brownie vests and set out to sell an array of delicious treats door-to-door and at booths.  However, the recent cookie-selling experience (in 2022) took an unexpected turn […]

by Joseph Jones January 16, 2024

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Industry Insights: January 10, 2024

2023 Recession Doomsdayers Must Feel Silly… Hello, Friends! As we step into the first Industry Insights of the year, we want to extend our warmest wishes for an extraordinary 2024 filled with growth, success, and, of course, a dash of unexpected surprises! Now, let’s dive into the exciting world of industry happenings, where predictions meet […]

by Jordan DeGraw January 10, 2024

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Sharing Joy: December Highlights in Charitable Giving

At Disruptive, we prioritize making a difference. Each month, our Caring Committee is given a generous budget to do some good in the world, and it has been amazing to see how our sphere of influence has grown. We often challenge our employees to perform an act of kindness and they are always up for […]

by April Moody December 29, 2023

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Industry Insights: December 27, 2023

Teens Are Almost Constantly on Their Phones Hi, friends! I hope you’re ready to dive into this week’s Industry Insights! There’s a lot to unpack, from the economic rollercoaster to the fascinating world of teenage tech habits and a festive warning about holiday goodies. Let’s get right into it! Big-Picture: The Federal Reserve is the […]

by Jordan DeGraw December 27, 2023

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Industry Insights: December 20, 2023

All Clear for An Economic “Safe Landing” Hey there, fabulous friends! Welcome back to our weekly rendezvous for all the juicy tidbits and hot takes in the world of industry happenings. Grab your hot cocoa, and let’s dive into the latest and greatest! Big-Picture: Breaking news on the economic front – the US job market […]

by Jordan DeGraw December 20, 2023

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Video Marketing Guide: How to Leverage Videos for Better Engagement

According to the Online Publishers Association, 46% of users take some sort of action after viewing an ad. While advertisements aren’t the sole approach to leveraging videos, this shows us that video marketing has a significant influence over consumers.  In this article, we’ll look at how you can leverage videos to attract new customers and […]

by Joseph Jones December 19, 2023

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