On the Blog

Page 48 of 154

Referral Marketing: The Secret to Competitive Advantage

When it comes to making purchases, we’re all influenced by a number of different factors, which impact our decisions to varying degrees. Great copy on an ad might initially capture our attention, but likely won’t be enough to drive a sale the first time we see it. Seeing a chunk of positive reviews can be […]

by Ana Gotter• July 25, 2019

Influencers are Your New Best Friend: Instagram Branded Content Ads

Did you know that 68% of people say they come to Instagram to interact with creators? Well, Instagram has definitely taken advantage of this statistic as it has become new BFFs with influencers and ambassadors alike! How? Well, Instagram recently rolled out a new type of content ad that solidifies its love for influencers: Instagram […]

by Cydney Hatch• July 24, 2019

Email Marketing is Dead, Right?

“Email marketing is dead, right?” I can’t count the number of times I’ve heard that question over the past decade in job interviews, at consulting pitches and in conversations with other marketers. Honestly, though, I love it when someone asks that question. Why? Because it tells me that there is a huge opportunity to blow […]

by Tim Hemingway• July 23, 2019

How to Make the Most of Your Accounts in the Age of PPC Automation

In the early days of paid search advertising, managing your account felt a lot like taking care of a toddler. It took constant supervision to keep things under control and headed in the right direction. Take your eyes off of things for too long and you’d quickly end up with a real mess on your […]

by Aden Andrus• July 22, 2019

Mobile Apps and Facebook Advertising: How to Make It Work

With its Brobdingnagian reach of 2.38 billion monthly active users, Facebook is definitely one of the “go-to” places to promote just about anything. I mean, let’s be real, whomever you are trying to reach—they are probably on Facebook. Since this is true and since Facebook’s audience is steadily growing, it can be a stellar user acquisition […]

by Cydney Hatch• July 19, 2019

5 Google Ad Display Builder Tools You Should Be Using

Google’s search ads can seem difficult to assemble, with so many options for keywords, extensions to add to your campaigns and even the text you’re using to drive as many clicks as possible. Search ads, though, only have to worry about the strategy and the copy—Google’s Display Ads require an enormous focus on the visual. […]

by Ana Gotter• July 17, 2019

Sentiment Analysis: What Is It and How It Can Help Your Business

Have you ever released a new product and everyone was talking about it on social media? There might have been hundreds of Instagram mentions, Facebook posts, Snapchat shout outs and tweets—but what did it all mean? For many people there are two options to gauge the traffic success: This is AWESOME, I am getting people […]

by Cydney Hatch• July 16, 2019

3 Marketing Approaches That Will Get You Results

In the world of online marketing, you get a lot of different advice. Everyone seems to have a new marketing hack or breakthrough that they want to share. Unfortunately, most of those hacks are about as effective as the latest fad diet. They might produce quick results, but those results—if they occur—are shortlived and you […]

by Aden Andrus• July 15, 2019

PPC Brand Building: 4 Strategies to Test Today

If you see an ad on Facebook or Google or Instagram or Pinterest, your automatic assumption is probably that the brand wants to sell you something. This wouldn’t be wrong, of course. The long-term goal of most ad campaigns is to sell you something or to drive specific actions like signing up for an event […]

by Ana Gotter• July 12, 2019

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