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Page 55 of 154

The 4 Unique Google Ads Remarketing Campaign Types You Should Test

Remarketing campaigns can be wildly profitable. They allow you to connect with a warm audience who is already familiar with you, whether they’ve purchased from you or interacted with you in some other way– even if they’ve only visited your site after clicking on an ad campaign. They typically have higher success rates for a […]

by Ana Gotter• March 29, 2019

11 Ways to Gain Organic Traffic with Your Chat Bots

If you haven’t noticed recent social media trends, chatbots are the hot new thing to implement into your marketing efforts—and for good reason! Chatbots feed the preferred communication styles of many that like text and chat while also providing the personability and attention potential clients expect from businesses these days. In response, businesses are using […]

by Cydney Hatch• March 28, 2019

How to Decrease Ad Spend Without Decreasing Results

Paid search ads are a great way to bring in new clients and customers, but there’s one downside: actually paying for all of those clicks. If only there was a way to spend less on ads without simultaneously cutting back on performance… Well, you’re in luck. There are actually several ways to reduce ad spend […]

by Aden Andrus• March 28, 2019

The Only Facebook Ad Cheat Sheet You’ll Ever Need

Consider the next Facebook Ad you want to create. And now quick, think fast: what objective, placements, targeting options, ad formats, and creatives do you want to use? Thinking about it all at once can be overwhelming, especially when you struggle to make sure that all the puzzle pieces are fitting together. Some objectives won’t […]

by Ana Gotter• March 27, 2019

In a Time Crunch? How to Use Facebook Dynamic Ads

As a business, you’ve probably created strategies and content for the long term game of “every day” customers. You have your marketing game down strong when it comes to managing your general ads and content that will best fit the traffic you typically see in a week, month or years time. But, what do you […]

by Cydney Hatch• March 26, 2019

How to Create Personalized Campaigns with LinkedIn Dynamic Ads

When you hear about dynamic ads, the first thing that might jump to mind are options like Facebook’s Dynamic Ads or Google’s dynamic keyword insertion, both of which use a user’s search or past site activity to show them the most relevant ad possible. Maybe they’ll see their exact search term show up in the […]

by Ana Gotter• March 25, 2019

Facebook Attribution Tool: Getting Started and Getting Results

Do you ever wonder how well you are “actually” doing when it comes to your Facebook ads and content? Well, you are not alone. As many marketer’s struggle to figure out how they measure and optimize their ads, let alone frantically try to connect with their target audience, Facebook created a tool that provides businesses with the […]

by Cydney Hatch• March 23, 2019

Automating Ad Copy and Keywords: What are Your Options?

When it comes to paid search advertising, the keywords you choose and the ad copy you write to match them have a huge impact on how successful your ads will be. Unfortunately, choosing keywords and writing ad copy is a pain. Surely, there has to be an easier way to manage these key aspects of your […]

by Aden Andrus• March 22, 2019

6 First-Time Google Ads Campaign Mistakes and How to Avoid Them

You’re ready to get started with Google Ads. You’ve got your account, you’ve set aside money in the marketing budget, and you’ve read all the tutorials showing you how to actually use the system. If you’re still feeling a little lost, or if you’ve run your first few campaigns and gotten only lackluster results, this […]

by Ana Gotter• March 21, 2019

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