On the Blog

A Quick-and-Dirty Guide to Website Speed Optimization

Welcome to the wonderful world of website speed optimization! Odds are, you aren’t here out of idle curiosity, because optimizing your site speed certainly isn’t something most people do for fun. Instead, you’ve probably run into a problem with your site…one that you hope optimizing your website speed will solve. Maybe your bounce rate is […]

by Aden Andrus

How to Make Your Facebook Video Ads Shine: A Comprehensive Guide

Have you ever watched a talent competition show like American Idol, America’s Got Talent or The Voice? If so, you know that within seconds the panel of judges make a judgment call on whether or not a person has enough “star power” to move on. I am sure, as you have watched these shows, you […]

by Cydney Hatch

Everything You Need to Know About A/B Testing

A/B testing is hot topic in online marketing. And honestly, there’s a good reason for that. Without A/B testing, your online marketing will never reach its full potential. At Disruptive, we’ve seen that firsthand with countless clients. With one test, we made a client $70,000 in just two weeks. With another, we produced more than $43,000 […]

by Aden Andrus

What is Viral Marketing? Is It a Viable Tactic…or a Trap?

Viral marketing is something of an enigma. We’ve all seen examples of it: Dove’s “Real Beauty Sketches” campaign, the “Squatty Potty” unicorn ad, or heck, even the “Selfies on iPhone X” video. We can all see the results of viral marketing: millions of views, countless likes and shares, media buzz and, most importantly, lots of […]

by Aden Andrus

What is Pay-Per-Click Advertising? Is PPC a Good Investment?

Pay-per-click advertising. Odds are, you’ve probably heard a lot of chatter about it over the years. And now, you’ve decided to see what all the hubbub is about. Maybe you’ve started your own business and you’re trying to get people to visit your site (or brick-and-mortar store). Maybe you run a services company and you’re […]

by Aden Andrus

How to Get On Top of the Google SERP: A Practical Guide

Everyone wants to rank #1 on the Google SERP. And, there’s a good reason for that. Sitting on top of the Google SERP ensures that you’ll get clicks—lots of clicks. More than that, it’s an instant credibility boost in most people’s eyes. After all, if Google thinks your content is #1, it must be really […]

by Ana Gotter

The 5 Most Sales-Effective and Cost-Effective Ad Types in 2019

There will be a point in most business’s lifetimes when they realize that they’re ready to invest in PPC campaigns. For some, this is before they’ve even officially opened their doors, while for others it may be once they’re ready to scale. At whatever point this decision arrives, however, all business owners and marketers will […]

by Ana Gotter

Digital Hide And Seek: Why Your Google Ads Aren’t Showing Up

So, you have your new pay-per-click (PPC) account built out… The keywords are set, the visuals are created and the ad copy is beautifully written and optimized. Everything is ready to rumble, you activate your Google Adwords campaign but then…nothing. Scrambling, you go through your Google Ads account and see no ad spend, no impressions, no clicks…no nothing! For […]

by Cydney Hatch

7 Native Facebook Tools to Help You Optimize Your Ad Campaigns

Facebook Ads are a ton of work. There’s no getting around that. You need to define a target audience, come up with great ideas for segmented campaigns so you can connect with all audience niches and at all stages of the digital sales funnel, generate great strategies, produce strong creatives. And then, you need to […]

by Ana Gotter

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