On the Blog

3 Marketing Approaches That Will Get You Results

In the world of online marketing, you get a lot of different advice. Everyone seems to have a new marketing hack or breakthrough that they want to share. Unfortunately, most of those hacks are about as effective as the latest fad diet. They might produce quick results, but those results—if they occur—are shortlived and you […]

by Aden Andrus

PPC Brand Building: 4 Strategies to Test Today

If you see an ad on Facebook or Google or Instagram or Pinterest, your automatic assumption is probably that the brand wants to sell you something. This wouldn’t be wrong, of course. The long-term goal of most ad campaigns is to sell you something or to drive specific actions like signing up for an event […]

by Ana Gotter

12 Ways to Make Instagram a Money Maker for Your Business

Believe it or not, social media is more than just hashtags, pretty photos and trolling. Social media, in fact, can be a huge driver in sales. After all, 42% of people have purchased something because they saw it on social media! Crazy, right? Now, you might be familiar with the many articles that focus on social […]

by Cydney Hatch

Google’s Keyword Planner Update: Everything You Need to Know

Whether you’re doing organic SEO research or are mapping out your next PPC campaigns, Google’s Keyword Planner can be one of the most valuable tools that you could have on hand. This free keyword research tools comes directly from Google itself and will show you stats on individual keywords including their current estimated search volume, […]

by Ana Gotter

Amazon vs Google Ads: Which is Better for Your Business?

Amazon vs Google Ads: If you’re pondering the differences between the two, odds are that you’re an ecommerce advertiser who wants the most bang for their bucket. So, which is better, Amazon…or Google Ads? It’s a good question to think about. For a long time, Google was the dominant player in the online advertising space. […]

by Aden Andrus

6 Ways to Get More Conversions from Your Web Forms

If you’re trying to drive leads for your business, odds are that web forms are a key part of your conversion funnel. Once people have clicked on your ads, you want them to either call you or fill out your form so you can reach out to them. But are your web forms helping or […]

by Aden Andrus

Google Ads and Account-Based Marketing: Everything You Need to Know

I think plenty of B2B business owners have a list of companies that they’d like to work with for their own reasons. Maybe you want to work with them for the prestige, or for the potential income, or even just because you really love what they do and you think your services would be a […]

by Ana Gotter

How to Pick the Right Growth Goal for Your Business

Planning certainly isn’t the most exciting part of marketing. You just don’t hear a lot people saying, “Oh, I can’t wait for next week’s planning session!” or “We had so much fun at last week’s planning retreat.” But, just because planning isn’t the most thrilling part of marketing—or running a business in general—that doesn’t mean […]

by Aden Andrus

3 Alternative PPC Platforms That Can Increase Your Ad Reach

Google Ads. Promoted Pins. Amazon’s sponsored products. Facebook and Instagram and Twitter and LinkedIn Ads. These are the ad platforms that we’re all most drawn to, because they’re the platforms that we use most ourselves, and they’re both relatively well-known by users and marketers alike. The more popular an ad platform is, however, the more […]

by Ana Gotter

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