On the Blog

Up Your GDN Game with Custom Intent Audiences

You don’t hear this from many digital marketers, but I actually really like the Google Display Network. It has its limitations, to be sure, but when used the right way, it’s a great way to build brand awareness for your business. And, it just keeps getting better. In this article, we’re going to take a […]

by Aden Andrus

Instagram Creator Accounts: What Are They and Should You Use Them?

Wait, another upgraded Instagram feature…Again? Yes! Now before you get frustrated with another thing to adapt and change on your profile, hold off as you might not need to change anything! (depending on your industry). If you have heard about Instagram’s new “Instagram Creators” accounts you might be wondering what it all entails. Heck, you might […]

by Cydney Hatch

5 Strategies to Rock Facebook Video Ads for Local Businesses

We know that video is important for online marketing and advertising, with the potential to increase brand awareness and lead to a direct increase in lead generation, sales, and other types of conversions. It’s dynamic, it’s interesting, and it can get users to stop scrolling like little else can. Despite all this, Facebook video ads […]

by Ana Gotter

13 Social Media Networks Your Business Needs to Consider

If you are a business in 2019 and you are not on social media, you are missing out on a lot of opportunities to not only promote your business but also build a community around your brand. As there are numerous platforms to choose from, and it seems like there are new ones popping up […]

by Cydney Hatch

Images in Paid Search Ads? Introducing Google’s New Gallery Ads!

If a picture is worth a thousand words, how many text ads does that work out to? As great as paid search on Google is, it does have its limitations. It’s great to tell someone about how great your cruises are, but wouldn’t it be great if you could show someone what they’re like? Reading an […]

by Aden Andrus

Targeting on Reddit Advertising: How to Connect with Your Audience

As marketers, we spend a ton of time looking for new ways and places to connect with our ideal audience members. We use PPC ads, attend networking events, and join online forums hoping to find people who are engaged and interested in what we have to say. One advertising platform that’s often overlooked is also […]

by Ana Gotter

Disruptive Cares: Understanding Our Company Core Values

Driving Real Growth: Understanding Our Company Core Values Company values, mantras, missions, and statements… Every business tries to define them, but often a company’s values—although well-intentioned—are nothing more than just vinyl words on a wall. But while a company’s values and culture often play second fiddle to making more money, company values are actually really […]

by Jacob Baadsgaard

Discovery Ads: Breaking Down Google’s Newest Campaign Type

If you missed the Ads Innovation Keynote at Google Marketing Live, you missed a lot. In this year’s keynote, Google announced several new product features that will allow businesses to be even more effective with their Google Ads. Since many of these announcements were quite big, we’re covering several of them separately, and in this […]

by Aden Andrus

Social Shopping 101: How to Sell on Instagram, Facebook and Pinterest

We all know that social media can do wonders for brand awareness, helping you spread your business’s message and establishing communities like no other. A combination of strong community building and powerful PPC campaigns have historically been the best way to sell on social. And then Pinterest rolled out Buyable Pins, and everything changed a […]

by Ana Gotter

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