On the Blog

Do SKAGs Still Work?

Here at Disruptive Advertising, we’ve been fans of single keyword ad groups (SKAGs) for years. But, as with anything in the digital marketing space, things change quickly in paid search marketing, so it’s time to take a step back and ask an important question: Do SKAGs still work? With all of the recent updates to […]

by Aden Andrus

Marketing Your SaaS Business: Choosing the Right Approach

When about 80% of SaaS brands and advertisers create PPC campaigns, they’re focusing exclusively on the ads themselves. They’re laser-focused on who those ads are targeting, what the ads say, which visual components (if any) to use, and what the offer should be. There are so many moving pieces in this alone that it isn’t […]

by Ana Gotter

Visual Search: The Next Big Thing in Marketing?

Imagine you’re at a restaurant, enjoying your dinner, and you realize that you love the deep, dark blue bowls they’re serving your ramen in. You love them so much that you’d buy a set if you could for your own house. Instead of trying to search for “blue bowl” online and never finding it, you […]

by Ana Gotter

13 B2B Instagram Content Ideas to Spark Your Creativity

Instagram, a platform solely for the use of B2C businesses, right? Think again! The mindset that Instagram is created without B2B in mind is the exact reason why social media marketing is slow moving for many businesses who forget that social media is all about people! What many B2B marketers fail to remember is that […]

by Cydney Hatch

How to Streamline Campaign Management with Google’s Automated Ad Rules

Managing a Google Ad account can be exhausting, mostly because it’s exceptionally time-consuming. It can take a lot of time, effort, and strategy to actually create all of the campaigns, and then you need to actively manage them. You need to watch for drops in conversions and skyrocketing bid costs to see if campaigns need […]

by Ana Gotter

How to Create Awesome Twitter Video Ad Campaigns

Twitter is mostly known as the social platform that people use to blast breaking news topics and pop culture, right? Wrong! Although that is the more entertaining side to the platform, Twitter is an online news and social networking service that people go to be informed and connected with their interests. In fact, Twitter is […]

by Cydney Hatch

5 Amazon Advertising Tips to Keep You Ahead of the Game

You’ve got a trip coming up, and you want a passport carrier that’s waterproof, sturdy, and has those fancy RFID protections. The trip is next week, and life is chaos while you try to get ready. Do you head from store to store, hoping if they have one? If you’re like me, probably not. Unless […]

by Ana Gotter

Listen Up: How To Start Social Listening For Business Success

“Most of the successful people I’ve known are the ones who do more listening than talking.” ― Bernard M. Baruch Like most people growing up, you heard the phrase “Listen before you speak,” right? Well, this is a lesson not just for your childhood upbringing but a fantastic way to approach social media marketing! While […]

by Cydney Hatch

The Launch Analysis: How to Come Up with Great Testing Ideas

Let’s face it, every landing page and website needs optimization. Some need a lot more work than others, but every page and site could be improved with a little testing. The question is, though: “How do you decide what to test?” Between your headline, images, body copy, drop-down menus, sidebar, footer and everything else in […]

by Chris Dayley

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