On the Blog

Lead Nurture vs Direct Signups: Which is Right for Your SaaS Business?

Let’s face it, life as a software-as-a-service (SaaS) marketer is hard. The SaaS model is great, but it’s incredibly dependent on filling and maintaining a large user base. You have to keep a constant supply of new leads and sales coming in or your business is sunk. Throw investor pressure into the mix and things […]

by Aden Andrus

5 Ways to Target B2B Audiences on Social Media with PPC Campaigns

There’s no point in denying it: B2B businesses have it harder on social media than their B2C counterparts. It can often be difficult for a SaaS company to generate posts that will get the same kind of engagement as a popular artisanal ice cream shop, making it a little more difficult to stand out in […]

by Ana Gotter

Social Media Photography On a Budget: Tips and Tricks

Did you know that the average business posts on their social media 2-3 times a day? Seems like a lot, eh? Since most studies say that posting at least once per day is optimal, the best standard is to post as often as you can share quality content, consistently. With that said, you might be thinking […]

by Cydney Hatch

Up Your GDN Game with Custom Intent Audiences

You don’t hear this from many digital marketers, but I actually really like the Google Display Network. It has its limitations, to be sure, but when used the right way, it’s a great way to build brand awareness for your business. And, it just keeps getting better. In this article, we’re going to take a […]

by Aden Andrus

Instagram Creator Accounts: What Are They and Should You Use Them?

Wait, another upgraded Instagram feature…Again? Yes! Now before you get frustrated with another thing to adapt and change on your profile, hold off as you might not need to change anything! (depending on your industry). If you have heard about Instagram’s new “Instagram Creators” accounts you might be wondering what it all entails. Heck, you might […]

by Cydney Hatch

5 Strategies to Rock Facebook Video Ads for Local Businesses

We know that video is important for online marketing and advertising, with the potential to increase brand awareness and lead to a direct increase in lead generation, sales, and other types of conversions. It’s dynamic, it’s interesting, and it can get users to stop scrolling like little else can. Despite all this, Facebook video ads […]

by Ana Gotter

13 Social Media Networks Your Business Needs to Consider

If you are a business in 2019 and you are not on social media, you are missing out on a lot of opportunities to not only promote your business but also build a community around your brand. As there are numerous platforms to choose from, and it seems like there are new ones popping up […]

by Cydney Hatch

Images in Paid Search Ads? Introducing Google’s New Gallery Ads!

If a picture is worth a thousand words, how many text ads does that work out to? As great as paid search on Google is, it does have its limitations. It’s great to tell someone about how great your cruises are, but wouldn’t it be great if you could show someone what they’re like? Reading an […]

by Aden Andrus

Targeting on Reddit Advertising: How to Connect with Your Audience

As marketers, we spend a ton of time looking for new ways and places to connect with our ideal audience members. We use PPC ads, attend networking events, and join online forums hoping to find people who are engaged and interested in what we have to say. One advertising platform that’s often overlooked is also […]

by Ana Gotter

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