On the Blog

Images in Paid Search Ads? Introducing Google’s New Gallery Ads!

If a picture is worth a thousand words, how many text ads does that work out to? As great as paid search on Google is, it does have its limitations. It’s great to tell someone about how great your cruises are, but wouldn’t it be great if you could show someone what they’re like? Reading an […]

by Aden Andrus

Targeting on Reddit Advertising: How to Connect with Your Audience

As marketers, we spend a ton of time looking for new ways and places to connect with our ideal audience members. We use PPC ads, attend networking events, and join online forums hoping to find people who are engaged and interested in what we have to say. One advertising platform that’s often overlooked is also […]

by Ana Gotter

Disruptive Cares: Understanding Our Company Core Values

Driving Real Growth: Understanding Our Company Core Values Company values, mantras, missions, and statements… Every business tries to define them, but often a company’s values—although well-intentioned—are nothing more than just vinyl words on a wall. But while a company’s values and culture often play second fiddle to making more money, company values are actually really […]

by Jacob Baadsgaard

Discovery Ads: Breaking Down Google’s Newest Campaign Type

If you missed the Ads Innovation Keynote at Google Marketing Live, you missed a lot. In this year’s keynote, Google announced several new product features that will allow businesses to be even more effective with their Google Ads. Since many of these announcements were quite big, we’re covering several of them separately, and in this […]

by Aden Andrus

Social Shopping 101: How to Sell on Instagram, Facebook and Pinterest

We all know that social media can do wonders for brand awareness, helping you spread your business’s message and establishing communities like no other. A combination of strong community building and powerful PPC campaigns have historically been the best way to sell on social. And then Pinterest rolled out Buyable Pins, and everything changed a […]

by Ana Gotter

Do SKAGs Still Work?

Here at Disruptive Advertising, we’ve been fans of single keyword ad groups (SKAGs) for years. But, as with anything in the digital marketing space, things change quickly in paid search marketing, so it’s time to take a step back and ask an important question: Do SKAGs still work? With all of the recent updates to […]

by Aden Andrus

Marketing Your SaaS Business: Choosing the Right Approach

When about 80% of SaaS brands and advertisers create PPC campaigns, they’re focusing exclusively on the ads themselves. They’re laser-focused on who those ads are targeting, what the ads say, which visual components (if any) to use, and what the offer should be. There are so many moving pieces in this alone that it isn’t […]

by Ana Gotter

Visual Search: The Next Big Thing in Marketing?

Imagine you’re at a restaurant, enjoying your dinner, and you realize that you love the deep, dark blue bowls they’re serving your ramen in. You love them so much that you’d buy a set if you could for your own house. Instead of trying to search for “blue bowl” online and never finding it, you […]

by Ana Gotter

13 B2B Instagram Content Ideas to Spark Your Creativity

Instagram, a platform solely for the use of B2C businesses, right? Think again! The mindset that Instagram is created without B2B in mind is the exact reason why social media marketing is slow moving for many businesses who forget that social media is all about people! What many B2B marketers fail to remember is that […]

by Cydney Hatch

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