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Break Through the Noise: Writing Tips for Lead Generation

Lead generation is the process of gaining the interest of potential customers to bring in future sales. Whether you are a small or medium-sized business—and whether you have a B2B or B2C sales model—to maintain an active sales funnel, you need to be consistently attracting new leads. There are many different approaches and platforms you […]

by Kelly Shelton January 23, 2019

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Facebook Messenger Chatbots 101: No Coding Necessary

The thought of chatbots can be a little intimidating, right? After all, think about all the coding that has to go into it, let alone all the content you have to pre-set to make it work effectively! For most, those two thoughts alone are enough to make them want to run for the hills, but […]

by Cydney Hatch January 23, 2019

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Scarcity Marketing: Everybody Wants What They Can’t Have

In a world where ease and accessibility are the name of the game, scarcity might seem like a strange marketing tactic. I mean, if your item is out of stock, people don’t just sit and wait for you to restock—they find someone else to buy it from, right? While that may be true if you’re […]

by Aden Andrus January 22, 2019

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Website Redesign: What It Is and What It Isn’t

Website redesign…I feel a heavy sigh roll out of my body as I think of all the reasons I hear people jump to the conclusion of needing one: “I just don’t like my site anymore…” “My boss hates our site…” “We are trying to redefine our marketing and brand strategy, so we hope this will help […]

by Cydney Hatch January 21, 2019

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How to Use Video Marketing as a Lead Acquisition Strategy

Videos have emerged as one of the most popular content formats for lead generation in recent times. A study published by Software Advice found that video content delivered the highest quality of leads to B2B businesses—the quality of leads delivered exceeded those generated by sales rep demos and free trials. So why exactly are videos […]

by Anand Srinivasan January 18, 2019

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Pay-Per-Click Budgets vs Bids: What’s the Difference?

One thing I’ve noticed when creating PPC campaigns for clients is that money talk can get a little murky. If they’ve not familiar with Google Ads or other similar platforms, it’s easy to get caught up trying to figure out where your money should go and why. As a result, the concepts of budgets and […]

by Ana Gotter January 18, 2019

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2019’s Top Marketing Trends: 7 Ways to Improve Your Marketing This Year

Last year, we saw a lot of important changes in digital marketing. Many technologies that seemed “gimmicky” a few years ago are now coming into their own, and if you want to thrive in today’s competitive market, you need to start incorporating them into your marketing strategy. The good news is, most of your competitors are […]

by Aden Andrus January 17, 2019

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What is a Landing Page? Do I Need One?

Spend much time in online advertising and you’ll start to see the term “landing page” everywhere. But what exactly is a landing page? What makes it different from any other page? Why are landing pages so important? To be honest, while online marketers love to throw this term around, we’ve done a pretty poor job of […]

by Aden Andrus January 16, 2019

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CRO and SEO: Two Peas in a Marketing Pod

Conversion rate optimization (CRO) and search engine optimization (SEO) are two important aspects of any successful digital strategy, so naturally, they should play nice together, right? In theory, conversion optimization aims to improve the user experience, which is what Google looks for when it creates it’s search rankings. So, if you are testing and improving […]

by Cydney Hatch January 16, 2019

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