On the Blog

Discovery Ads: Breaking Down Google’s Newest Campaign Type

If you missed the Ads Innovation Keynote at Google Marketing Live, you missed a lot. In this year’s keynote, Google announced several new product features that will allow businesses to be even more effective with their Google Ads. Since many of these announcements were quite big, we’re covering several of them separately, and in this […]

by Aden Andrus

Social Shopping 101: How to Sell on Instagram, Facebook and Pinterest

We all know that social media can do wonders for brand awareness, helping you spread your business’s message and establishing communities like no other. A combination of strong community building and powerful PPC campaigns have historically been the best way to sell on social. And then Pinterest rolled out Buyable Pins, and everything changed a […]

by Ana Gotter

Do SKAGs Still Work?

Here at Disruptive Advertising, we’ve been fans of single keyword ad groups (SKAGs) for years. But, as with anything in the digital marketing space, things change quickly in paid search marketing, so it’s time to take a step back and ask an important question: Do SKAGs still work? With all of the recent updates to […]

by Aden Andrus

Marketing Your SaaS Business: Choosing the Right Approach

When about 80% of SaaS brands and advertisers create PPC campaigns, they’re focusing exclusively on the ads themselves. They’re laser-focused on who those ads are targeting, what the ads say, which visual components (if any) to use, and what the offer should be. There are so many moving pieces in this alone that it isn’t […]

by Ana Gotter

Visual Search: The Next Big Thing in Marketing?

Imagine you’re at a restaurant, enjoying your dinner, and you realize that you love the deep, dark blue bowls they’re serving your ramen in. You love them so much that you’d buy a set if you could for your own house. Instead of trying to search for “blue bowl” online and never finding it, you […]

by Ana Gotter

13 B2B Instagram Content Ideas to Spark Your Creativity

Instagram, a platform solely for the use of B2C businesses, right? Think again! The mindset that Instagram is created without B2B in mind is the exact reason why social media marketing is slow moving for many businesses who forget that social media is all about people! What many B2B marketers fail to remember is that […]

by Cydney Hatch

How to Streamline Campaign Management with Google’s Automated Ad Rules

Managing a Google Ad account can be exhausting, mostly because it’s exceptionally time-consuming. It can take a lot of time, effort, and strategy to actually create all of the campaigns, and then you need to actively manage them. You need to watch for drops in conversions and skyrocketing bid costs to see if campaigns need […]

by Ana Gotter

How to Create Awesome Twitter Video Ad Campaigns

Twitter is mostly known as the social platform that people use to blast breaking news topics and pop culture, right? Wrong! Although that is the more entertaining side to the platform, Twitter is an online news and social networking service that people go to be informed and connected with their interests. In fact, Twitter is […]

by Cydney Hatch

5 Amazon Advertising Tips to Keep You Ahead of the Game

You’ve got a trip coming up, and you want a passport carrier that’s waterproof, sturdy, and has those fancy RFID protections. The trip is next week, and life is chaos while you try to get ready. Do you head from store to store, hoping if they have one? If you’re like me, probably not. Unless […]

by Ana Gotter

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