On the Blog

Specifics Sell: How to Use Specificity to Double Your Conversion Rate

Specifics sell. It’s a simple axiom, but one that I swear by in online advertising. After all, which of these headlines is more compelling? “Get more from your advertising budget” or “‘What could you do with 20% more leads?” Both of these headlines describe the same fundamental value, but the first is fairly nebulous and raises a […]

by Aden Andrus

Should You Implement All of Your Google Ads Recommendations?

Last year, Google rolled out the Optimization Score. Ever since, we’ve all had access to a variety of new recommended tweaks that Google thinks will improve your campaign performance. But should you actually implement these suggested changes? In this article, we’re going to take a look at what these suggestions entail, how to keep tabs […]

by Aden Andrus

84% of Leads Convert on Their First Site Visit (and What to Do About It)

Everything moves faster on the Internet. For internet marketers, that means you only have a limited window to convert site visitors into leads. What you may not already realize, however, is just how limited that window of opportunity may be. Although repeat traffic is great, for lead gen campaigns, the most important visit is the first […]

by Brad Shorr

Defining Your USP: Why Do People Buy Your Products?

You’ve got an upcoming hiking adventure, but you need some new supplies. If you type in “hiking boots” or “walking stick” on Google, you’ll immediately be met with thousands of different options to choose from, available from all over the world. This is excellent news for you, the hiker consumer who wants to find the […]

by Ana Gotter

How to Set Up a Facebook Lead Generation Campaign That Works

Attracting leads can be a little tricky. Whether the users have stumbled across your brand during their research stage or they’ve discovered you through an ad campaign that piqued their interest, having the right touch points in place at the right time is essential. Without it, you won’t be able to convince them to leave […]

by Ana Gotter

How to Fix Your Paid Search Ads

It’s easy to make mistakes on your paid search ad copy. When it comes to keywords and bids, Google gives you all sorts of information, but ad copy? You’re on your own. As a result, paid search ad copy often feels like something of a guessing game. You’ve got a few limitations on what you […]

by Aden Andrus

How to Write Product Descriptions That Convert With 7 Fast Tricks

You work endlessly to get users from an ad, an email, or a search engine all the way to your site, and then all the way to a specific product page. But they’re here now, they’re looking at what you have to offer, and that means there’s a good chance you’re considering it. You don’t […]

by Ana Gotter

Split Testing 101 for Awesome Social Ads

If you are a smart marketer, you want to feel confident that your ads are reaching the right people, in the right places, at the right cost, right? Well, if you have run any type of search PPC campaigns before, you have probably heard of split testing ads, but did you know this was something […]

by Cydney Hatch

How to Define Your Audience for the Products You Sell

Your product pages are up, your inventory is stocked, and you’re ready to sell. But who exactly are you selling to? It’s easy to end up struggling to move your products when you aren’t entirely sure who the target is that would want to buy them. Without a firm understanding of who your audience is, […]

by Ana Gotter

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