On the Blog

Google Shopping Made Easy: The Essential Guide to Selling on Google

Google Shopping is an incredibly important tool in any ecommerce retailer’s arsenal. But, if you’re reading this article, you probably already know that. You probably also know that Google Shopping ads produce over 85% of retail paid search clicks and that they routinely produce a 400-1,000% (or higher) return on ad spend (ROAS). But none of those […]

by Aden Andrus

Facebook Ads Manager: The Essential Guide

Facebook advertising is a big deal. There’s no arguing with that. With 1.4 billion active daily users spending an average of 50+ minutes a day on Facebook, Messenger and Instagram, it’s no wonder that 93% of marketers regularly use Facebook to advertise. But how do you make the most of all those daily users and […]

by Aden Andrus

Is Paid Search Better Than Paid Social? The Answers You Need

Pay-per-click (PPC) advertising is one of the most effective, direct, and speedy ways to expand your reach, connect with your audience, and start selling quickly. The ad systems have continued to expand and offer new features, and each one has continually improved so that marketers and businesses can run better campaigns than ever before. Before […]

by Ana Gotter

How to Generate Content Ideas That Are New, Interesting and Sure to Convert

Writer’s block is no fun. As a professional content writer, I know this as well as everyone. The one thing that’s even worse? The brain block that happens when you’re just plain out of ideas. Since consistency is a key part of an effective content marketing strategy, it’s important to keep the blog posts and […]

by Ana Gotter

Create an Ecommerce Website: 7 User-Friendly Builders in 2021

An ecommerce website has a unique setup that facilitates selling goods or services to a consumer. Civilizations have been buying, selling, and trading goods for centuries — but the commerce business usually operated in person. Technological advancements in the last several decades have completely changed our access to goods and services. Brick-and-mortar storefronts are going digital and […]

by Ana Gotter

How Machine Learning Will Shape the Ecommerce Industry

With machine learning becoming ever more integrated into our daily lives, it’s natural to wonder, “How will machine learning affect ecommerce?” It’s a great question. A lot has changed in ecommerce over the last few decades and machine learning promises to change things even more. Let’s take a look at where ecommerce is at and […]

by Radu Vrabie

Specifics Sell: How to Use Specificity to Double Your Conversion Rate

Specifics sell. It’s a simple axiom, but one that I swear by in online advertising. After all, which of these headlines is more compelling? “Get more from your advertising budget” or “‘What could you do with 20% more leads?” Both of these headlines describe the same fundamental value, but the first is fairly nebulous and raises a […]

by Aden Andrus

Should You Implement All of Your Google Ads Recommendations?

Last year, Google rolled out the Optimization Score. Ever since, we’ve all had access to a variety of new recommended tweaks that Google thinks will improve your campaign performance. But should you actually implement these suggested changes? In this article, we’re going to take a look at what these suggestions entail, how to keep tabs […]

by Aden Andrus

84% of Leads Convert on Their First Site Visit (and What to Do About It)

Everything moves faster on the Internet. For internet marketers, that means you only have a limited window to convert site visitors into leads. What you may not already realize, however, is just how limited that window of opportunity may be. Although repeat traffic is great, for lead gen campaigns, the most important visit is the first […]

by Brad Shorr

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