On the Blog

How to Connect Facebook Ads and Email Marketing for Crazy Good Sales

As a business that is new to social media, you might naively think that marketing your business means that you spend most of your time posting things on Facebook and Instagram and that is what marketing is. Although Facebook is a huge platform for marketing success and finding leads, Facebook is not a marketing plan. Facebook […]

by Cydney Hatch

The 4 Unique Google Ads Remarketing Campaign Types You Should Test

Remarketing campaigns can be wildly profitable. They allow you to connect with a warm audience who is already familiar with you, whether they’ve purchased from you or interacted with you in some other way– even if they’ve only visited your site after clicking on an ad campaign. They typically have higher success rates for a […]

by Ana Gotter

11 Ways to Gain Organic Traffic with Your Chat Bots

If you haven’t noticed recent social media trends, chatbots are the hot new thing to implement into your marketing efforts—and for good reason! Chatbots feed the preferred communication styles of many that like text and chat while also providing the personability and attention potential clients expect from businesses these days. In response, businesses are using […]

by Cydney Hatch

How to Decrease Ad Spend Without Decreasing Results

Paid search ads are a great way to bring in new clients and customers, but there’s one downside: actually paying for all of those clicks. If only there was a way to spend less on ads without simultaneously cutting back on performance… Well, you’re in luck. There are actually several ways to reduce ad spend […]

by Aden Andrus

The Only Facebook Ad Cheat Sheet You’ll Ever Need

Consider the next Facebook Ad you want to create. And now quick, think fast: what objective, placements, targeting options, ad formats, and creatives do you want to use? Thinking about it all at once can be overwhelming, especially when you struggle to make sure that all the puzzle pieces are fitting together. Some objectives won’t […]

by Ana Gotter

In a Time Crunch? How to Use Facebook Dynamic Ads

As a business, you’ve probably created strategies and content for the long term game of “every day” customers. You have your marketing game down strong when it comes to managing your general ads and content that will best fit the traffic you typically see in a week, month or years time. But, what do you […]

by Cydney Hatch

How to Create Personalized Campaigns with LinkedIn Dynamic Ads

When you hear about dynamic ads, the first thing that might jump to mind are options like Facebook’s Dynamic Ads or Google’s dynamic keyword insertion, both of which use a user’s search or past site activity to show them the most relevant ad possible. Maybe they’ll see their exact search term show up in the […]

by Ana Gotter

Facebook Attribution Tool: Getting Started and Getting Results

Do you ever wonder how well you are “actually” doing when it comes to your Facebook ads and content? Well, you are not alone. As many marketer’s struggle to figure out how they measure and optimize their ads, let alone frantically try to connect with their target audience, Facebook created a tool that provides businesses with the […]

by Cydney Hatch

Automating Ad Copy and Keywords: What are Your Options?

When it comes to paid search advertising, the keywords you choose and the ad copy you write to match them have a huge impact on how successful your ads will be. Unfortunately, choosing keywords and writing ad copy is a pain. Surely, there has to be an easier way to manage these key aspects of your […]

by Aden Andrus

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