On the Blog

How to Use Video Marketing as a Lead Acquisition Strategy

Videos have emerged as one of the most popular content formats for lead generation in recent times. A study published by Software Advice found that video content delivered the highest quality of leads to B2B businesses—the quality of leads delivered exceeded those generated by sales rep demos and free trials. So why exactly are videos […]

by Anand Srinivasan

Pay-Per-Click Budgets vs Bids: What’s the Difference?

One thing I’ve noticed when creating PPC campaigns for clients is that money talk can get a little murky. If they’ve not familiar with Google Ads or other similar platforms, it’s easy to get caught up trying to figure out where your money should go and why. As a result, the concepts of budgets and […]

by Ana Gotter

2019’s Top Marketing Trends: 7 Ways to Improve Your Marketing This Year

Last year, we saw a lot of important changes in digital marketing. Many technologies that seemed “gimmicky” a few years ago are now coming into their own, and if you want to thrive in today’s competitive market, you need to start incorporating them into your marketing strategy. The good news is, most of your competitors are […]

by Aden Andrus

What is a Landing Page? Do I Need One?

Spend much time in online advertising and you’ll start to see the term “landing page” everywhere. But what exactly is a landing page? What makes it different from any other page? Why are landing pages so important? To be honest, while online marketers love to throw this term around, we’ve done a pretty poor job of […]

by Aden Andrus

CRO and SEO: Two Peas in a Marketing Pod

Conversion rate optimization (CRO) and search engine optimization (SEO) are two important aspects of any successful digital strategy, so naturally, they should play nice together, right? In theory, conversion optimization aims to improve the user experience, which is what Google looks for when it creates it’s search rankings. So, if you are testing and improving […]

by Cydney Hatch

Getting Started with Search Engine Marketing: SEM Made Easy

When it comes to ranking on Google or Bing, everyone wants to be at the top of the search results—and for good reason. On average, 48% of clicks go to the top-ranked search result. The good news is, there’s an easy way to get into that coveted #1 spot: search engine marketing. Sure, you’ll have […]

by Aden Andrus

Why Use PPC Advertising?

This article was updated January 14th, 2019 When I talk to prospective clients about online advertising, I get a lot of questions. Many business owners and marketing executives find themselves overwhelmed trying to decide if pay per click is the best option for their marketing spend. Between all of the traditional marketing methods available, and newer […]

by Aden Andrus

4 Easy Steps for Fast, Accurate YouTube Keyword Research

If you’re creating a website or writing a blog post, you want to make sure that people find it. You’ll do keyword research and then optimize your content accordingly, right? The same goes for YouTube. You want people to be able to find your video content so that new users can discover your brand, and […]

by Ana Gotter

Are Your Mobile Landing Pages Really Optimized?

Mobile-first landing page design is nothing new. In fact, mobile traffic surpassed desktop traffic in the beginning of 2015, so mobile optimization should be yesterdays news. Hopefully, your mobile landing pages no longer look like this… …but simply creating a mobile version of your page is not the same thing as creating a mobile-optimized landing page. […]

by Sarah Rodriguez

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