On the Blog

CONVERT: The Secret to Successful Ecommerce Sites

You’ve heard it all before. Mobile is taking over the world, changing how we interact with each other, how people interact with businesses, and how businesses interact with their clientele. The ecommerce industry (essentially defined as purchases made electronically over the internet) is like the wide spreading cat obsession of Generation Z. Not fully understood, ever […]

by Chelsea Taele

How to Choose the Right Facebook Objectives for Every Campaign

When you’re creating a new Facebook Ad campaign, you have to start making big decisions right off the bat. The very first choice you’ll make is deciding what objective you want to optimize for, and your selection will absolutely affect your campaign. It can impact what actions you optimize for, what you pay for and […]

by Ana Gotter

Break Through the Noise: Writing Tips for Lead Generation

Lead generation is the process of gaining the interest of potential customers to bring in future sales. Whether you are a small or medium-sized business—and whether you have a B2B or B2C sales model—to maintain an active sales funnel, you need to be consistently attracting new leads. There are many different approaches and platforms you […]

by Kelly Shelton

Facebook Messenger Chatbots 101: No Coding Necessary

The thought of chatbots can be a little intimidating, right? After all, think about all the coding that has to go into it, let alone all the content you have to pre-set to make it work effectively! For most, those two thoughts alone are enough to make them want to run for the hills, but […]

by Cydney Hatch

Scarcity Marketing: Everybody Wants What They Can’t Have

In a world where ease and accessibility are the name of the game, scarcity might seem like a strange marketing tactic. I mean, if your item is out of stock, people don’t just sit and wait for you to restock—they find someone else to buy it from, right? While that may be true if you’re […]

by Aden Andrus

Website Redesign: What It Is and What It Isn’t

Website redesign…I feel a heavy sigh roll out of my body as I think of all the reasons I hear people jump to the conclusion of needing one: “I just don’t like my site anymore…” “My boss hates our site…” “We are trying to redefine our marketing and brand strategy, so we hope this will help […]

by Cydney Hatch

How to Use Video Marketing as a Lead Acquisition Strategy

Videos have emerged as one of the most popular content formats for lead generation in recent times. A study published by Software Advice found that video content delivered the highest quality of leads to B2B businesses—the quality of leads delivered exceeded those generated by sales rep demos and free trials. So why exactly are videos […]

by Anand Srinivasan

Pay-Per-Click Budgets vs Bids: What’s the Difference?

One thing I’ve noticed when creating PPC campaigns for clients is that money talk can get a little murky. If they’ve not familiar with Google Ads or other similar platforms, it’s easy to get caught up trying to figure out where your money should go and why. As a result, the concepts of budgets and […]

by Ana Gotter

2019’s Top Marketing Trends: 7 Ways to Improve Your Marketing This Year

Last year, we saw a lot of important changes in digital marketing. Many technologies that seemed “gimmicky” a few years ago are now coming into their own, and if you want to thrive in today’s competitive market, you need to start incorporating them into your marketing strategy. The good news is, most of your competitors are […]

by Aden Andrus

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