On the Blog

What is a Landing Page? Do I Need One?

Spend much time in online advertising and you’ll start to see the term “landing page” everywhere. But what exactly is a landing page? What makes it different from any other page? Why are landing pages so important? To be honest, while online marketers love to throw this term around, we’ve done a pretty poor job of […]

by Aden Andrus

CRO and SEO: Two Peas in a Marketing Pod

Conversion rate optimization (CRO) and search engine optimization (SEO) are two important aspects of any successful digital strategy, so naturally, they should play nice together, right? In theory, conversion optimization aims to improve the user experience, which is what Google looks for when it creates it’s search rankings. So, if you are testing and improving […]

by Cydney Hatch

Getting Started with Search Engine Marketing: SEM Made Easy

When it comes to ranking on Google or Bing, everyone wants to be at the top of the search results—and for good reason. On average, 48% of clicks go to the top-ranked search result. The good news is, there’s an easy way to get into that coveted #1 spot: search engine marketing. Sure, you’ll have […]

by Aden Andrus

Why Use PPC Advertising?

This article was updated January 14th, 2019 When I talk to prospective clients about online advertising, I get a lot of questions. Many business owners and marketing executives find themselves overwhelmed trying to decide if pay per click is the best option for their marketing spend. Between all of the traditional marketing methods available, and newer […]

by Aden Andrus

4 Easy Steps for Fast, Accurate YouTube Keyword Research

If you’re creating a website or writing a blog post, you want to make sure that people find it. You’ll do keyword research and then optimize your content accordingly, right? The same goes for YouTube. You want people to be able to find your video content so that new users can discover your brand, and […]

by Ana Gotter

Are Your Mobile Landing Pages Really Optimized?

Mobile-first landing page design is nothing new. In fact, mobile traffic surpassed desktop traffic in the beginning of 2015, so mobile optimization should be yesterdays news. Hopefully, your mobile landing pages no longer look like this… …but simply creating a mobile version of your page is not the same thing as creating a mobile-optimized landing page. […]

by Sarah Rodriguez

The Complete Guide to Selling on Instagram

For the first few years after Instagram was created, the platform was best suited for brand awareness and relationship-building campaigns, at least from marketers’ perspective. The inability to add links to individual posts or to use paid solutions to increase your reach quashed any major selling efforts, even while engagement rates were higher than other […]

by Ana Gotter

The Magic of Conversion Rate Optimization: A Complete Beginner’s Guide

Fancy websites and landing pages for your business… Some see them as the sole solutions for your marketing needs, magic wands if you will, that will magically convert prospects into leads , but there is one truth every business owner needs to know: Landing pages and website designs are marvelous but they’re not magic! (especially […]

by Cydney Hatch

Give it to Me Now! The Power of Hyperbolic Discounting

If you work in online marketing, you know how important deals and promotions are. Your customers face a constant stream of advertising—if you want to stand out from the crowd, you need to convince them that your business offers the best discount around. However, in many cases, you may not be able to offer “80% […]

by Aden Andrus

1 2 372 73 74162 163 164