On the Blog

Why Use PPC Advertising?

This article was updated January 14th, 2019 When I talk to prospective clients about online advertising, I get a lot of questions. Many business owners and marketing executives find themselves overwhelmed trying to decide if pay per click is the best option for their marketing spend. Between all of the traditional marketing methods available, and newer […]

by Aden Andrus

4 Easy Steps for Fast, Accurate YouTube Keyword Research

If you’re creating a website or writing a blog post, you want to make sure that people find it. You’ll do keyword research and then optimize your content accordingly, right? The same goes for YouTube. You want people to be able to find your video content so that new users can discover your brand, and […]

by Ana Gotter

Are Your Mobile Landing Pages Really Optimized?

Mobile-first landing page design is nothing new. In fact, mobile traffic surpassed desktop traffic in the beginning of 2015, so mobile optimization should be yesterdays news. Hopefully, your mobile landing pages no longer look like this… …but simply creating a mobile version of your page is not the same thing as creating a mobile-optimized landing page. […]

by Sarah Rodriguez

The Complete Guide to Selling on Instagram

For the first few years after Instagram was created, the platform was best suited for brand awareness and relationship-building campaigns, at least from marketers’ perspective. The inability to add links to individual posts or to use paid solutions to increase your reach quashed any major selling efforts, even while engagement rates were higher than other […]

by Ana Gotter

The Magic of Conversion Rate Optimization: A Complete Beginner’s Guide

Fancy websites and landing pages for your business… Some see them as the sole solutions for your marketing needs, magic wands if you will, that will magically convert prospects into leads , but there is one truth every business owner needs to know: Landing pages and website designs are marvelous but they’re not magic! (especially […]

by Cydney Hatch

Give it to Me Now! The Power of Hyperbolic Discounting

If you work in online marketing, you know how important deals and promotions are. Your customers face a constant stream of advertising—if you want to stand out from the crowd, you need to convince them that your business offers the best discount around. However, in many cases, you may not be able to offer “80% […]

by Aden Andrus

15 Ways to Boost Your Ecommerce Conversion Rate in 2019

The ecommerce industry has experienced amazing growth over the past few years and is predicted to hit a global revenue count of $4.88 trillion by 2021! But before we get ahead of ourselves, it is now 2019 and you’re going to have to start thinking about ways you can improve ecommerce conversion rates if you want to have […]

by Cydney Hatch

16 Content Ideas that Will Make You a LinkedIn Superstar

Some see LinkedIn as a job hunting site. For others, it’s the only social media they can browse at work. Often, LinkedIn is simply seen as digital business card swapping, but it can be so much more than that! LinkedIn is the currently the 15th top visited website in the world. In fact, it’s #11 […]

by Cydney Hatch

Quora Audience Targeting: What are My Options?

Quora is a valuable question-and-answer site that often provides relatively reliable, high quality answers that you might not always see on many of their competitors like Yahoo Answers. You can find answers to questions ranging from “What is it like to talk to a serial killer?” to “What’s the best gift to give a new […]

by Ana Gotter

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