On the Blog

Automation at Its Finest: How to Use Facebook Dynamic Product Ads

One of my favorite Facebook Ad features is the ability to retarget users with custom audiences created from website activity. To put it simply, if your ecommerce customers have added products to their cart but then jumped ship before converting, you can use ads to re-engage them and get more sales. You can also use […]

by Ana Gotter

Freshen Up Your Website’s Content for Optimal PPC Results

Optimal PPC results don’t just come from creating great ads. You also need to create engaging content that will give the users who click your ads a reason to stick around on your site. By aligning your content marketing strategy with your PPC strategy, you can freshen the content on your website while keeping your […]

by Caz Bevan

Pay-Per-Click Marketing: Everything You Need to Know About PPC

What is pay-per-click marketing? Is it worth the money? Does it actually produce profitable results? When it comes to pay-per-click (PPC) advertising, most people have a lot of questions. The business world is full of old wives’ tales (for example, “business isn’t personal”…really?), but a few of these clichés are actually spot on. For example, […]

by Ana Gotter

The Definitive Guide to Your Google Ads Quality Score

If we told you that you can have your ads rank higher, get more clicks, and it costs less all at once, you’d jump at the chance, right? Well of course you would! Who doesn’t like saving budget and improving results?! While it sounds like some miracle-level growth hack that is destined to disappoint, the […]

by Ana Gotter

The Ultimate Guide to Hashtags for Businesses

Let’s talk about hashtags (originally known as the pound sign, pre-2007). From its humble origin as an easy keyboard character to reach on the 2007 Nokia cellphone, it’s now become an intricate and powerful internet chat system that has changed how we communicate online. Since social engagement is the name of the game these days, when […]

by Cydney Hatch

4 Ways to Maximize Your Google Ads Impression Share

When you create your first Google Ads campaign, it’s easy to feel like you’re ready to go out, guns blazing. You’ve set a competitive bid and a high budget, and now you just have to wait to appear in every single search for every keyword you targeted. You are ready. That sounds great, right? In the […]

by Ana Gotter

9 Ways Businesses Can Be More Social on Social Media

For many business owners and marketers, it seems as though social media is always an uphill battle. From learning new algorithms and features to even learning new platforms, social media requires lots of time and effort. So, if you are among the many discouraged by social media platforms’ trends to deprioritize content shared by businesses in […]

by Cydney Hatch

Hiring a Business Photographer: What to Look For and How to Plan a Branded Shoot

After being in the photography world for over 10 years, I have come to know this plain and simple truth: Finding the right photographer is a lot like finding the right hairstylist. You not only get what you pay for, but there is also an array of cheap, expensive, terrible and awesome ones…it will require […]

by Cydney Hatch

How to Map Out Effective Ad Campaigns in 5 Steps

When it comes to PPC campaigns, the first hurdle for many clients is navigating and learning the interfaces. This can be incredibly intimidating at first as they sort through bidding strategies, types of campaigns to choose from and everything from broad match to negative keywords. And then, slowly, they realize that to truly get high-converting […]

by Ana Gotter

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