On the Blog

5 Easy Tips to Increase Return On Ad Spend With Gmail Ads

Email lists are exceptionally valuable because they allow us to deliver our messages straight to our customers’ and leads’ personal email inboxes. This is a sacred space, and they’re sure to at least read over every subject line to scan for important information they need to read. I am not proud of this, but I […]

by Ana Gotter

How to Create Copywriting that Sells

Most business owners hate writing. In fact, it’s a skill many people doubt they have and will avoid at all costs, often even going so far as to delegate it to someone else whenever possible. That being said, the difference between good ads and great ones is often the quality of the copy! All it […]

by Cydney Hatch

PPC Keyword Research: Finding the Right Keywords for Your Campaigns

Google pretty much always gets it right. There’s a reason they’re the top search engine and their incredibly smart algorithms are pretty much always on-point when it comes to giving you the results you’re searching for. But every now and then, you might see an ad and pause for a minute to scratch your head. […]

by Ana Gotter

Up for a Challenge? How Social Challenges Can Grow Your Business

Challenges are all over social media. Whether it’s a work out challenge with Whitney Simmons, a social media cleanse, keto dieting, or money saving—there is something about social challenges that make for a great social media marketing strategy. There’s something about the momentum of doing things as a group and seeing results as a collective […]

by Cydney Hatch

8 Viral Video Marketing Examples and What We Can Learn From Them

Viral advertisements are the unicorns digital marketers constantly seek, but only a few can get right. Because a viral advertisement can spread messages as quickly as possible through social media, viral marketing campaigns tend to drive marketers crazy because there isn’t a universal answer to what makes an audience tick. Instead, marketers have to change […]

by Ana Gotter

How to Use Targeted Advertising in a Data Paranoid World

Online information privacy is paramount for internet users today, considering the increased risk of exposing one’s identity, interests, and behavior online. So, it shouldn’t come as a surprise that the realm of targeted advertising is also facing a fundamental change. In recent years, there has been a rise of anonymous ad-blockers, which make companies feel […]

by Cydney Hatch

Google’s Keyword Planner: 5 Strategies You Need to Be Using

Achieving success with Google Ads relies heavily on choosing the right keywords to target. If you aren’t targeting the right keywords, after all, you could end up paying more than you need to, not connecting with your target audience or even see the relevance of your ad campaign drop significantly. Keyword research can feel overwhelming, […]

by Ana Gotter

Be in the Know: 2019 PPC Statistics You Should Know

2018 was a huge year for PPC marketing! There were massive changes over at Google with AdWords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. Meanwhile, we saw big growth for platforms like BingAds and LinkedIn while Amazon gave Google a […]

by Cydney Hatch

Holiday Remarketing: Last Minute Tips for Procrastinators

During this year’s holiday shopping season, consumers are projected to spend around $120,000,000,000 online. That’s a lot of zeros. With 40% of holiday spending happening in the 10 before Christmas, that means there’s still a lot of money left on the table. So, even if you didn’t quite make the most of Black Friday or […]

by Aden Andrus

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