On the Blog

How to Turn Instagram Followers into Paying Clients

Instagram, the platform you have a true love/hate relationship with… You spend tons of time creating thoughtful content, writing perfect captions, networking, following and unfollowing, all in the name of traffic and account popularity, but for what? Many entrepreneurs and businesses put way too much time into curating a beautiful Instagram account but don’t see […]

by Cydney Hatch

2019 PPC Trends: What Should You Be Focusing on this Year?

Last year, we saw a ton of changes in PPC advertising. Google rebranded AdWords as “Google Ads”, updated its interface and added several new campaign types and targeting options. Not to be outdone, Bing Ads released a range of new features, including LinkedIn profile targeting. Amazon advertising took off…suffice it to say, 2018 was a […]

by Aden Andrus

Disruptive’s 2018 Recap: What Were We Up to All Year?

2018 has brought us some of the most salacious, surprising, and altogether shocking news we’ve ever seen—from unimaginable politics, shocking celebrity breakups, people eating Tidepods, wacky eyebrow trends, highly anticipated royal weddings to even viral sensations like Yoedel Boi, 2018 has been one for the books. As the world continues to surprise and excite us, Disruptive […]

by Cydney Hatch

Automation at Its Finest: How to Use Facebook Dynamic Product Ads

One of my favorite Facebook Ad features is the ability to retarget users with custom audiences created from website activity. To put it simply, if your ecommerce customers have added products to their cart but then jumped ship before converting, you can use ads to re-engage them and get more sales. You can also use […]

by Ana Gotter

Freshen Up Your Website’s Content for Optimal PPC Results

Optimal PPC results don’t just come from creating great ads. You also need to create engaging content that will give the users who click your ads a reason to stick around on your site. By aligning your content marketing strategy with your PPC strategy, you can freshen the content on your website while keeping your […]

by Caz Bevan

Pay-Per-Click Marketing: Everything You Need to Know About PPC

What is pay-per-click marketing? Is it worth the money? Does it actually produce profitable results? When it comes to pay-per-click (PPC) advertising, most people have a lot of questions. The business world is full of old wives’ tales (for example, “business isn’t personal”…really?), but a few of these clichés are actually spot on. For example, […]

by Ana Gotter

The Definitive Guide to Your Google Ads Quality Score

If we told you that you can have your ads rank higher, get more clicks, and it costs less all at once, you’d jump at the chance, right? Well of course you would! Who doesn’t like saving budget and improving results?! While it sounds like some miracle-level growth hack that is destined to disappoint, the […]

by Ana Gotter

The Ultimate Guide to Hashtags for Businesses

Let’s talk about hashtags (originally known as the pound sign, pre-2007). From its humble origin as an easy keyboard character to reach on the 2007 Nokia cellphone, it’s now become an intricate and powerful internet chat system that has changed how we communicate online. Since social engagement is the name of the game these days, when […]

by Cydney Hatch

4 Ways to Maximize Your Google Ads Impression Share

When you create your first Google Ads campaign, it’s easy to feel like you’re ready to go out, guns blazing. You’ve set a competitive bid and a high budget, and now you just have to wait to appear in every single search for every keyword you targeted. You are ready. That sounds great, right? In the […]

by Ana Gotter

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