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Six 2018 B2B Ecommerce Trends You Need to Know

It’s no secret that B2B marketing is little different than B2C marketing. You’re addressing an entirely different set of pain points in the majority of cases and people are purchasing solutions for their businesses instead of personal use. It’s not surprising, therefore, that B2B ecommerce marketing trends may look just a little different from B2C, […]

by Ana Gotter May 05, 2018

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What are Shopify Partners? Do You Need One?

If you use Shopify to run your ecommerce business, there’s a good chance you’ve heard of Shopify Partners and Experts and wondered, “What are Shopify Partners? Do I need one? I thought the whole reason I picked Shopify was because it’s so easy to use!” It’s a fair point. Shopify makes setup incredibly easy. It […]

by Aden Andrus May 05, 2018

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Make Your Dreams Come True: Crowdfunding Marketing

“The size of your dreams must always exceed your current capacity to achieve them. If your dreams don’t scare you, they aren’t big enough.” You have probably seen this saying floating around the internet, but do you believe in it? Whether it’s finding “the one,” starting a blossoming career, running a marathon, creating social change […]

by Cydney Hatch May 04, 2018

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10 Reasons Why You Should Be Advertising on Facebook

Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic. Social ads allow you to reach even more of your […]

by Kelly Shelton May 03, 2018

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Ecommerce Metrics: Ingredients for Business Success

You probably know someone who bakes a lot and it seems like he/she just tosses ingredients into bowls and voila! Out comes culinary perfection. But, in reality, measuring is everything! Proper measuring is critical to baking success! Baking is a science and, when you mix together ingredients, you’re creating edible chemistry, so being precise is important. […]

by Cydney Hatch May 02, 2018

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5 Marketing Tools to Try in 2018

Whether you are a blogger who markets their own personal brand or a professional marketer, to be successful you need to find the right marketing tools. I am referring to the marketing tools that make your life easier, the tools that enable you to be more effective and help you do as much as you […]

by Robert Katai May 01, 2018

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Building a Strong Brand Through Authentic Advocacy

There are billions of people on social media—around one third of the world’s population. Depending on your industry, there’s a good chance that an even bigger percentage of your customers and leads are on social media. This begs the question: what are you doing to engage with this audience via social channels and use their […]

by Brooklin Nash April 30, 2018

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How Much Do Facebook Ads Cost?

Facebook Ads are an outstanding PPC option. You can run targeted campaigns, show them to specific audiences and have your ads appear in a user’s feed even if they’ve never heard of your brand before. As you can probably imagine, this is a huge opportunity for brands of all shapes and sizes. All good so […]

by Ana Gotter April 29, 2018

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Facebook Pro Tip: The Nested Lookalike Strategy

Lookalike audiences are an extremely valuable way of targeting your Facebook ads. A lookalike audience is when you give Facebook a list of people, whether by an email list or based on people that have been to your site or purchased from you. Then, Facebook goes out and finds more people that match up with […]

by Brandon Thurgood April 28, 2018

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