On the Blog

Nailing Your Marketing Mix: 4Ps to Consider

Right now, how many different marketing strategies do you have going? It’s unlikely that you’re using just Google Ads or just SEO or just email or social media or content marketing. Instead, you’re likely using a combination of some or all of these different marketing platforms and strategies, creating a marketing mix. This is done in order to give your […]

by Ana Gotter

Disruptive Advertising Featured as Top Social Media Marketing Company!

What comes to mind when you think of excellence in the B2B space? At Disruptive Advertising, we believe it comes down to results-driven relationships where the provider and client work together to ensure quality. Here at Disruptive Advertising, we’re proud to have put this ethic to work and earned the trust of big name brands […]

by Jacob Baadsgaard

Hot Stuff: 15 Must-Read Marketing Articles For 2018

So many marketing articles, so little time! No one really knows how many websites or individual web pages make up this seemingly infinite digital universe that is the internet, but between individual bloggers, agencies, businesses and more there are so many resources all at your fingertips! With the internet, you can learn pretty much anything […]

by Cydney Hatch

Let’s Get Specific: How to Create Market Segmentation That Works

Close your eyes and picture ten different friends. Think about your relationship with them. There’s a good chance that you have slightly different relationships with each friend, even if you’ve known them all for years. One might be the serious one who you like to talk business with—another might be flaky, but great fun to […]

by Ana Gotter

Direct Marketing: Is It Relevant in the Digital Age?

Direct marketing…seems old and out of place, right? Many marketers imagine dust settling on an old, roughly used, crusty textbook when thinking about this specific marketing strategy. In fact, many marketers believe that direct marketing is dead. I mean, who makes telemarketing calls, has Yellowbook entries, pays for mass mailers, and does billboards anymore? As it […]

by Cydney Hatch

Double Your SERP Power by Combining Organic Search With PPC

The most important pages on the internet to your business aren’t on your website, your Facebook page or your blog. Instead, they’re the search engine results pages, or SERPs, that show up whenever someone types a few words into a search engine. If you think of your spot on those SERPs as a sort of […]

by Kelly Shelton

Be a Marketing Smarty Pants: Marketing Terms You Need To Know

“Okay Mr. Rogers, let’s review your blood results from two weeks ago. Your CBC, BMP, and LFTs came back negative. You have prediabetes and since your BMI is 28, you should watch your diet to prevent further complications…” What? “Okay Mr. Rogers, it seems as though your case refers to an incident of battery on June […]

by Cydney Hatch

Think Outside the Box: How to Use Guerrilla Marketing to Connect with Your Target Audience

There are a few standard go-to marketing best practices that most businesses use fairly successfully. Content marketing. PPC campaigns. Social media. These channels are all exceptionally valuable and—while you can get creative with the details—they’re all pretty straightforward and sometimes even scientific to execute. Guerilla marketing, on the other hand, is a bit of a […]

by Ana Gotter

5 Display Ads Best Practices to Use with Every Ad

Display ads—in all their forms—are one of the most common advertising tools in today’s online world. In fact, you’ve probably already seen a few today as you browsed…but did you notice? If you’re like most people and the ads were like most display ads, odds are that you don’t even remember seeing them. Banner blindness […]

by McKenzie Stanworth

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