On the Blog

Page 88 of 154

How to Optimize Lead Generation Campaigns for ROI

When it comes right down to it, companies advertise to make money. Of course, there are a lot of other benefits to online advertising, but ultimately, a successful AdWords lead generation campaign makes money. In other words, it has a positive return-on-investment (ROI). Optimize for ROI, Not CPA A lot of online marketing agencies advertise that […]

by Brittani Hunsaker• April 09, 2018

6 Healthcare Marketing Trends for Providers in 2018

Healthcare revolves around the doctor-patient relationship and the treatments the doctor prescribes. That will always be the most important staple for your practice to uphold, but while word-of-mouth referrals from happy patients can keep new patients coming through the doors, that’s not enough on its own. Like all other industries, medical practices, urgent care centers […]

by Ana Gotter• April 09, 2018

How to Get Ideas: Let the Creative Juice Flow!

It doesn’t matter whether you are in advertising or a creative writing class, you are bound to get hit by a bout of “writer’s block”. Or worse, you could get stuck in a rut of writing the same style of copy for weeks. In either case, you need to know how to jump start your […]

by Kent Lloyd• April 06, 2018

Understanding Business Branding: Why It Matters

Whether you are new to online marketing or a veteran of the trade, at some point you will hear the word “brand”come up in conversation. Not knowing what it truly is, people quickly throw out the assumption that branding is just some colors, fonts, logos, hashtags and slogans but in reality, it is so much more! […]

by Cydney Hatch• April 05, 2018

How to Get More Value Out of Your Low-Traffic AdWords Campaigns

Search volume is the key to most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword […]

by Aden Andrus• April 04, 2018

How to Use Organic Social Media to Improve Paid Ad Performance

Worldwide, there are over 2.07 billion active monthly users on Facebook, with 1.37 billion daily users. Instagram isn’t far behind with over 800 million active monthly users and 500 million daily active users. In other words, if you are a business and you’re not advertising on these platforms, you’re missing out. However, it isn’t enough […]

by Rachel Ricks• April 03, 2018

Direct Messaging: An “Instant” Way to Grow Your Business

The internet has changed the way we communicate and learn: We can sift through history at the click of Google. We look up the answers to any question with Siri. We can upload photos and videos within seconds on YouTube. We can be face to face with friends and family halfway across the world with Facebook […]

by Cydney Hatch• April 02, 2018

Top 10 Google Display Ads Sizes You Need To Know Right Now

Having correct Google display ad sizes is essential to any online advertising campaign. Not only can the right display ad size result in higher click-through rates, but it can also make a big difference to your organization’s lead conversion goals. To get these great results though, you’ll need to study Google’s inventory and understand how […]

by Sarah Rodriguez• April 02, 2018

Keywords: The “Key” to Lawyer Online Marketing

If you are a firm who has dabbled in lawyer online marketing, it is not a shock to see that legal keywords are among the most expensive in all of Google AdWords. In fact, attorneys are willing to pay top dollar for their online advertising. Here are some of the top paying attorney keywords and what they […]

by Cydney Hatch• March 30, 2018

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