On the Blog

Page 88 of 154

Direct Messaging: An “Instant” Way to Grow Your Business

The internet has changed the way we communicate and learn: We can sift through history at the click of Google. We look up the answers to any question with Siri. We can upload photos and videos within seconds on YouTube. We can be face to face with friends and family halfway across the world with Facebook […]

by Cydney Hatch• April 02, 2018

Top 10 Google Display Ads Sizes You Need To Know Right Now

Having correct Google display ad sizes is essential to any online advertising campaign. Not only can the right display ad size result in higher click-through rates, but it can also make a big difference to your organization’s lead conversion goals. To get these great results though, you’ll need to study Google’s inventory and understand how […]

by Sarah Rodriguez• April 02, 2018

Keywords: The “Key” to Lawyer Online Marketing

If you are a firm who has dabbled in lawyer online marketing, it is not a shock to see that legal keywords are among the most expensive in all of Google AdWords. In fact, attorneys are willing to pay top dollar for their online advertising. Here are some of the top paying attorney keywords and what they […]

by Cydney Hatch• March 30, 2018

5 Effective Law Firm Advertising Strategies to Grow Your Firm

Depending on what type of law you practice, many law firms are a little like realtors where they have the distinct disadvantage of having a big revolving door when it comes to their client bases. Once a case is over, away the client goes (at least for awhile), and they need to find another. Even […]

by Ana Gotter• March 29, 2018

Underdog No More: Small Law Firm Marketing

Ah, the underdog! In a “dog-eat-dog” world, small law firm marketing can be ruthlessly competitive due to campaigns being complicated, high in quantity and having expensive keywords. So how can the “underdog” of a small law firm possibly make their way into the digital marketing fight? In the legal industry, being ranked #1 is believed to […]

by Cydney Hatch• March 28, 2018

The Go-To Guide for Law Firm Website Design

A few years back, when I was getting my business up and running, I asked around for referrals to a CPA to help me with my taxes. Two people I trusted came back with names and glowing reviews. The first one sounded perfect, but when I got to his site, it had a bright green […]

by Ana Gotter• March 27, 2018

Power of the People: How to Market Your Law Firm

Power of the people (for your firm)! Every legal marketing campaign starts with the people—your target audience. No clients = no business. For many attorneys, they might not know who these “people” are and what their needs are. The six core human needs are certainty, variety, significance, love and connection, growth and contribution. Significance, growth […]

by Cydney Hatch• March 26, 2018

AdWords for Law Firms: 9 Foolproof Strategies

People rarely search on Google for legal-related terms unless they’re actively in the research stage and looking for a firm to hire. AdWords can help you intercept these customers, putting your ad immediately in front of relevant users who are searching for firms just like yours. AdWords for law firms and attorneys can look a […]

by Ana Gotter• March 23, 2018

Attorney Internet Marketing: 6 Tactics to Try

When you’re building up your law firm, there’s a lot of things to consider on the marketing side of things. So many different tasks fall under the single umbrella of “attorney internet marketing.” You have to choose which would be most beneficial for you, and which you’d be able to maintain. While each law firm […]

by Ana Gotter• March 22, 2018

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