On the Blog

Page 89 of 154

Designing Attractive Animated Banner Ads in 2018

Banner ads are still an important part of a marketing strategy in 2018. It has been like this for more than two decades and there’s no indication that the trend will suffer significant changes in the future. What’s important here is that banners convert. They can help you increase awareness, generate more leads or convert […]

by Robert Katai• March 21, 2018

Facebook Marketing for Lawyers: A Simple Guide

When Facebook first rolled out, the only brands that stood a chance to get those much-coveted likes were brands like Reeses or Nike. As “things you can like” turned into Facebook Pages, however, that changed. Now, businesses in both B2B and B2C industries can dominate on Facebook, even in some fields that aren’t quite as […]

by Ana Gotter• March 20, 2018

Online Marketing for Law Firms…Elle Woods Style: Be Legally Likeable!

Online marketing for law firms…In a world of pant suits, litigation and liability, briefcases, client meetings and numerous hours of research how can you possibly make time to effectively market your firm successfully? For many, online marketing for law firmscan be intimidating. Let’s be honest, social media, online advertising and legal marketing require a lot […]

by Cydney Hatch• March 19, 2018

The Power of Law Firm Internet Marketing

“The power of the lawyer is in the uncertainty of the law.” – Jeremy Bentham You know, you and I are not that different… lawyers and marketers… because just as law is uncertain, so is internet marketing. We are the controllers and appliers of the principles, skills and knowledge to make something uncertain work for […]

by Cydney Hatch• March 16, 2018

How to Create a Killer Law Firm Landing Page

Most law firms have the home pages of their websites fully decked out with high resolution images, great copy, intuitive designs, and strong CTAs. They put all this time and energy onto their home pages, but they ignore other crucial landing pages that could be one of the first touch points for other users. Landing […]

by Ana Gotter• March 15, 2018

How Social Media Engagement Rewrites the Rules for Marketing

Social media—or, more precisely, the way that people engage with businesses on social media—has rapidly rewritten the rules for online marketing. Before the internet existed, you put ads for a product on the radio, in the paper, and on TV—because that’s where people went for information and entertainment. Today isn’t really that different. If you […]

by Kelly Shelton• March 14, 2018

7 Law Firm Marketing Ideas that Can Improve Your Online Presence Fast

Law firms and lawyers sometimes fall into the trap of believing that their skill set and reputation alone is enough to keep a steady stream of clients coming through their doors. That may be true, but in many cases, the law firm’s business and profit can be improved with a solid online presence. Strong marketing […]

by Ana Gotter• March 13, 2018

Be in the Know: 2018 Social Media Statistics You Should Know

Social media marketing is not a random whirlwind of people coming and going without a trace—remarking alone is a testament of that! Ha! Actually, social media marketing is a highly tracked place full of analytics, statistics, behaviors and trends! Everything on the internet is tracked from optimal times of engagement, likes and reactions, click through rates, […]

by Cydney Hatch• March 12, 2018

Don’t Throw a Social Hail Mary: Create “WOW” Instagram Captions

I am not a sports fan normally, but when it comes to social media marketing, I quite frequently use the term “Hail Mary.” A “Hail Mary” or a “Shot Play” is a very long forward pass in American football made in last minute desperation for play success. For example, these are some of the best “Hail […]

by Cydney Hatch• March 09, 2018

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