On the Blog

Page 90 of 154

SEO, PPC or Both? Finding What’s Right For You

I’m not sure how long you’ve been in the business world, but chances are if it’s been awhile then you are familiar with the ins and outs of traditional outbound marketing. Traditional methods include print advertisements, television ads, cold calls and mailed reminders and primarily focus on exposing your business to attract new customers. These […]

by Kelly Shelton• March 06, 2018

Why Lawyers Should Use Social Media

When it comes to digital advertising, many law firms overlook the importance of social media. It makes sense, lawyers are supposed to be the consummate professionals, not cat-video posting socialites. But, in today’s social media-fixated world, law firms can’t afford to lose their “appeal” in this critical marketing space. Get it? A peel? Appeal? Okay, […]

by Cydney Hatch• March 05, 2018

How to Use Live Video Marketing to Drive Sales

Talking in front of a camera, how awkward can it be, right? Whether it’s worrying about the ten extra pounds the camera adds to not knowing what to say in front of a bunch of people, live video marketing is scary for a lot of people. #TheStruggleisReal. Sometimes talking to a camera is very uncomfortable […]

by Cydney Hatch• March 05, 2018

How to Make a Video Ad Campaign from Only One Video

There’s a lot that goes into planning just one video ad. From creative conceptualization, to scripting, shooting and editing it can turn into hundreds of hours of work very quickly. But, what if I told you that there could be an easy way for you to turn your one video ad into an entire campaign? […]

by Kent Lloyd• March 02, 2018

When is the Right Time to Post on Social Media?

As new businesses embark on the daunting journey into the world of social media, many will ask, “when is the right time to post on social media?” (because who doesn’t want to get the most bang for their buck?) The answer: it depends. Many marketers want the one “secret” formula to making their business an […]

by Cydney Hatch• March 01, 2018

A Beginner’s Guide to Making Money with Google Ads

Welcome to online marketing, my friend! You’ve got a vision and you’ve got a product. Your mom says it’s “special” and your grandma bought three boxes! Now you’re ready to take it to the world! But how does the new guy get noticed? You set up a website, but when you search for yourself on […]

by Jacob Baadsgaard• February 28, 2018

Video Marketing: Your Guide to Creating High Quality Video Ads

Video marketing has always been an incredibly effective way to promote your business. In the years since Bulova ran the world’s first TV commercial back in 1941, video marketing has become a staple of advertising. In fact, TV ads have been the most effective form of media advertising for decade. But, when the typical 30-second spot […]

by Aden Andrus• February 28, 2018

Online Advertising: A Crash Course in Marketing Your Business Online

If you’re reading this article, it means you use the internet. And, if you use the internet then it’s almost certain that you have been exposed to online advertising. But where do these ads come from? How are they so personalized? How do they work and how can they work for you? Let me explain. […]

by Jacob Baadsgaard• February 28, 2018

YouTube Advertising: An In-Depth Guide to Advertising on YouTube

Good video ad content is an integral part of modern marketing. However, without an excellent YouTube advertising strategy, you’ll struggle to get the results you want from your video campaigns. While YouTube ads are run through Google AdWords, they are very different from standard paid search or display advertising. To make your YouTube ad campaigns […]

by Aden Andrus• February 27, 2018

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