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YouTube Advertising: An In-Depth Guide to Advertising on YouTube

Good video ad content is an integral part of modern marketing. However, without an excellent YouTube advertising strategy, you’ll struggle to get the results you want from your video campaigns. While YouTube ads are run through Google AdWords, they are very different from standard paid search or display advertising. To make your YouTube ad campaigns […]

by Aden Andrus February 27, 2018

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PPC Ads: Pay Your Way to the Top!

Ever meet someone who’s desperate for attention? They’ll do almost anything to get people to pay attention to them—some of them will even buy their friends, if that’s what it takes! Wanting a little extra love is normal, whether it’s in personal relationships or online marketing. When it comes to online marketing, however, there’s an […]

by Cydney Hatch February 27, 2018

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Getting Started with Paid Social Advertising: A Beginner’s Guide

These days, it’s pretty hard to ignore paid social media advertising. 3.2 billion people use the internet worldwide. Of these, two-and-a-half billion are social media users, with Facebook alone having over 1.9 billion unique users per month. With statistics like these, any online marketing strategy needs to include social media. If you’re a social media […]

by Jacob Baadsgaard February 26, 2018

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Don’t Suffer From Marketing FOMO: Understanding PPC and CPC

CPC, SEM, ROI, CTA, PPC… all of these marketing acronyms make anyone new to paid search advertising want to “LOL” and “TTYL” because there are so many to get straight! It can be confusing as to which is what! I mean, just look at all the marketing acronyms you have to juggle! Share this Image On […]

by Cydney Hatch February 26, 2018

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Understanding Internet Advertising: The Basics

Internet advertising has been around since 1994, but things have changed quite a bit in the last quarter century. Just take a look at the the first banner ad! Ta-Da! No, this was not designed in Kid Pix or Microsoft paint. Back in 1994, the internet was a bit more simple. It was with this […]

by Cydney Hatch February 22, 2018

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How to Use Marketing Analytics to Optimize Your Site

Ever wonder how people got to your site and what they do on your site? Marketing analytics are a great way to answer these questions and many more. Fortunately, to set up and use marketing analytics, you don’t have to have a degree in statistics or even an on-staff web developer. Google Analytics is a […]

by Jacob Baadsgaard February 21, 2018

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9 of the Best Ecommerce Sites You Need to See

The first time I went to build my own site, I thought that the technical side of things would be the hardest part. I genuinely believed that picking out a domain and a web host and trying to choose a content management solution (CMS) was going to be the end of me. It turns out […]

by Ana Gotter February 21, 2018

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The Complete Guide to Google AdWords Conversion Tracking

Pop quiz: When it comes to AdWords conversion tracking, is it enough to just track how many clicks your ad is getting? Got your answer in? If your answer was “no,” you’re correct. Clicks only tell you how many people clicked on your ad, not how many people acted on it once they were on […]

by Jacob Baadsgaard February 20, 2018

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Size Matters: Picking the Right Facebook Image Ads

If there is one thing I’ve learned in life, it’s that size matters. Whether its a coveted cake slice, height for riding a roller coaster, or buying clothing there is no getting around it! Size matters in many of our daily decisions! But why and how does Facebook image ad size matter?  Simply put, picking […]

by Cydney Hatch February 20, 2018

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