On the Blog

Ecommerce Analytics: Understanding Funnels, Tracking Pixels and More

Right now, do you know exactly what your highest performing products are? Do you know exactly how much revenue they’re bringing in, or what they’re frequently purchased with? What about how someone interacts with your business before purchasing? Are they coming to your site from social media, or email, or somewhere else? How many site […]

by Ana Gotter

Amazon Marketing 101: Feed the Shopping Addiction

It’s 2018 and we are all drinking the Amazonian Kool-Aid. We are a consumerist society and Amazon has fed the beast! Let’s be real, I think most of us have shamefully had our recycling bins overflowing into our neighbor’s yard due to empty Amazon boxes. Generally speaking, the lines between need and want are blurring and […]

by Cydney Hatch

Pretty Pictures: Why Product Photos are Essential to Ecommerce Sales

If a single picture is worth a thousand words, then using the right product photo could be the difference between record profits and record losses for your ecommerce business. The question is, why? Below, I’ve looked at why product photos are so important to your customers and why they are absolutely essential to closing ecommerce […]

by Victoria Greene

Dynamic Search Ads: What Ecommerce Owners Need To Know

As an ecommerce business owner, you are always looking for ways to simplify your workload. I mean, between fulfilling customer orders, customer service, generating sales and even advertising, you are pretty stretched thin keeping the growth alive! Woof, that is a lot to juggle! On top of that, you are always looking for ways to become […]

by Cydney Hatch

The Ultimate Guide to Ecommerce SEO

There are a lot of ways to get traffic to your ecommerce site. You’ve got AdWords and social media and email marketing and so much more. Most of these methods, however, require constant supervision, management and new content in order to generate new traffic. The good news is, not all ecommerce marketing tactics take this […]

by Ana Gotter

Making Ecommerce Advertising a Royal Success

Harry and Meghan sitting in a tree…K-I-S-S-I-N-G…First comes love, then comes…a $45.8 million (£32 million) showstopper wedding viewed by millions of people tuning in from all over the world! Talk about some incredible ratings and a lot of obsessive tweets, blogs and wedding memorabilia! Now, you might be rolling your eyes right now but let’s get […]

by Cydney Hatch

Shopify Templates: An In-Depth Guide to Picking the Right Shopify Theme

As an ecommerce retailer, you are always looking for ways to improve your online store. In 2018, one of the most effective ways to do this is using visuals—particularly the visuals and templates you use in your online storefront. Why? Unfortunately, physical storefronts have a leg up on ecommerce businesses in some ways because customers have […]

by Cydney Hatch

The Step-by-Step Guide to Google Analytics for Ecommerce

Google Analytics is an undeniably powerful tool all on its own. Even its most basic, easy-to-set up functions can show you things like how much traffic is coming to your site, where they’re coming from, and how they’re interacting with your site. All of this is so important and helps you to track problem areas […]

by Ana Gotter

Shopify for Ecommerce: How Does Shopify Work?

You’ve got your products and your offers ready and you’re set to start selling online. And then you realize that the technical side of how to do this is a little murky. Ecommerce software is the answer, and more than 600,000 ecommerce brands have turned to Shopify to manage their online stores. Shopify is the […]

by Jacob Baadsgaard

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