On the Blog

Selling on Facebook: 5 Facets of a Fantastic Facebook Store

Oh Facebook…it has become so much a part of our lives. It’s a newsfeed, an address book, a video conferencing app, to even being an online storefront! Not only is this social media platform the “king” of our social media needs, it is also the leading social media network for total revenue driven to online businesses. Ad revenue last […]

by Cydney Hatch

BigCommerce Review: Is BigCommerce Right for You?

As one of the “Big 5 Ecommerce Platforms” in the online storefront space, BigCommerce serves over 150,000 ecommerce businesses. Clearly, the platform works—and works well—for many companies, but is it right for your business? Looking at BigCommerce’s website, it’d be easy to assume that the answer is “yes”. BigCommerce loves to talk about how much […]

by Aden Andrus

Selling with Big Cartel: How to Build a Profitable Big Cartel Store

If you’re an artist or a maker trying to sell your products online, Big Cartel just might be the ecommerce platform for you. As a creative myself, I really appreciate the fact that Big Cartel offers a cheap way to sell products online. As a creator, you want to create, not pay through the nose […]

by Aden Andrus

Shopify SEO 101: How to Optimize Your Store for the SERPs

If your Shopify ecommerce store is relatively small or just starting out, you probably aren’t getting most of your traffic from search engines. You may be relying on social media, or—even more likely—PPC campaigns run through Google AdWords or Facebook Ads. But, that doesn’t mean you shouldn’t prioritize SEO. How great would it be, after […]

by Ana Gotter

30 Magical Magento Themes: Picking the Right Template

Ever wish there was some magical way to make your ecommerce business just look and perform fantastically? Well, good news, there is a magical trick! In 2018, magic can happen for your business with the use of effective visuals—particularly the visuals and themes you use in your online storefront. How? To put it simply, the magic […]

by Cydney Hatch

The 11 Shopify Plugins You Should Install Right Away

With Shopify, setting up your ecommerce store is a simple and straightforward process. Everything is cleanly laid out for you, with step-by-step instructions and an exceptional interface that makes the entire process easy. Shopify plugins are no different. Plugins can be downloaded through the app store and then installed on your storefront. In many cases, […]

by Ana Gotter

More than a Pretty Face: Ecommerce Website Design

I think we all have heard the phrase “she/he is more than just a pretty face.” It is a phrase that basically states that a person/thing is more than just it’s aesthetic appeal, it has depth and meaningful content. This attitude should translate to how we treat ecommerce website design. Unfortunately, I frequently hear people […]

by Cydney Hatch

Stand Out in a Crowd: Overcoming the Challenges of Local PPC

It has become relatively easy for small businesses to rank well in organic search results. With the right strategy implemented by an SEO professional, you can even reach the top of page one. In fact, you are often at an advantage over larger competitors when it comes to local search terms. However, without an ad […]

by Kelly Shelton

Ecommerce Analytics: Understanding Funnels, Tracking Pixels and More

Right now, do you know exactly what your highest performing products are? Do you know exactly how much revenue they’re bringing in, or what they’re frequently purchased with? What about how someone interacts with your business before purchasing? Are they coming to your site from social media, or email, or somewhere else? How many site […]

by Ana Gotter

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