On the Blog

Page 96 of 154

Contextual Advertising: What it is and Why it Matters

Ever notice how many blogs and websites just happen to have display ads for related products? Sometimes, the site is running ads for a partner company, but most of the time, you’ve just been hit with contextual advertising. Contextual advertising is great targeting technique advertisers use when they want to ensure that their banner ads […]

by Ana Gotter• January 15, 2018

Selling on Etsy: Choosing a Strategy that Fits Your Needs

If you’re reading this, then chances are you’ve at least considered selling on Etsy or perhaps you’re already selling and are wondering what you can do to make your shop more effective. I wish I could say there’s one right answer for everybody, but successful Etsy selling strategies are as diverse as its nearly 2 […]

by Aden Andrus• January 12, 2018

Bing Advertising: How Much Do Bing Ads Cost?

When it comes to paid search advertising, the Bing search engine (including Bing Ads) is often viewed as Microsoft’s “me too” response to Google. But, just because Google receives 63% of online search traffic, that doesn’t make it the only search engine worth paying attention to. The other 37% of search traffic is going somewhere, […]

by Aden Andrus• January 11, 2018

3 Reasons to Try Online Video Advertising in 2018

If a picture is worth a thousand words, how much is a motion picture worth? And while we’re at it, how much of a difference does audio make? Online video has both. If you could hear how I was saying these words, would it make a difference to you? Do you think you might become […]

by Brad Witbeck• January 10, 2018

What is Ecommerce and How Do I Get Started?

Ecommerce is a fairly broad term that covers everything from online shopping to internet banking. After all, the term “ecommerce” is literally shorthand for “electronic commerce”, just like “email” is short for “electronic mail” and “iPhone” is short for “internet phone”. In short, any time that money changes hands online, it’s technically “ecommerce”. Here are […]

by Aden Andrus• January 10, 2018

Advertising on Bing Ads: A Beginner’s Guide

When most people talk about “paid search advertising“, what they’re really talking about is running ads on the Google search network—and for good reason. When you have a question or want to find something, you don’t “Bing it” or “Yahoo it”, you “Google it.” Google commands the majority of the online search market, so when […]

by Aden Andrus• January 09, 2018

Getting Started with Online Marketing: A Practical Guide

Online marketing, digital advertising, internet marketing…whatever name you choose to use, marketing your company online is a great way to grow your business. After all, internet usage has doubled over the past decade—massively changing how people purchase products and interact with companies across the globe. But what is online marketing? Well, online marketing is like any […]

by Aden Andrus• January 06, 2018

Everything You Need to Know About AdWords Bid Management

Google AdWords runs on an auction system. Advertisers bid on actions they want their campaigns to produce, like clicks on their ads. After examining the ad group relevancy and bid competitiveness, Google hands out ad placements for different keywords—making bid management a critically important component of any good AdWords strategy. While bidding isn’t the only […]

by Ana Gotter• January 05, 2018

Harry Potter and the Importance of Google AdWords

Harry Potter has a fanbase that spans the entire world. From Dubai to Malaysia, from Beijing to New York, fans have followed it since the day of its publication in 1997. Since that time, Harry Potter has gained a large, devoted fan base and has given birth to one of the largest franchises known to […]

by Joshua Griffin• January 04, 2018

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