On the Blog

Creating a Website Testing Strategy: How to Consistently Double Conversions

Conversion rate optimization (CRO) should not be a guessing game. It’s easier than picking out a birthday present for your Dad or finding a good hairstylist. The next step in testing should always be clear as you strategically change elements on a website to create the best possible conversion process. However, if you don’t approach […]

by Lydia Ogles

7 Dental Marketing Strategies to Try This Year

There’s a lot that goes into creating an excellent dental marketing campaign. You need to choose the right platform, which is already a big task considering how many of them there are. You need to choose offers and branding and so many other things. It’s not much of a surprise that the actual dental marketing […]

by Ana Gotter

Saved by the ROI: The Small Business Owner’s Guide to Return-on-Investment

Measuring marketing ROI isn’t hard…it’s really hard. And it’s a fact that most small business owners not only incorrectly measure ROI, they also have limited financial clarity and incorrectly measure pretty much all of their figures. As a successful local dentist in Liverpool, I’ve helped hundreds of dental practices grow here in the UK and in […]

by Ed Challinor

A Good Fit: Web Marketing for Dentists

When a potential patient needs to find a good dentist it’s hard to know where to begin. The world wide web can give them a hefty list of dentists to choose from, but a name and contact number doesn’t tell them if that dentist will be a good fit for them or their family. Likewise, […]

by Cydney Hatch

The Beginner’s Guide to Dental Internet Marketing

There are constantly new breakthroughs happening in the dental world, with new options for both cosmetic and medically necessary treatments being tested and becoming available. The same thing is true for marketing, and dental practices need to be on top of both areas of the latest and best in order to stay at the top […]

by Ana Gotter

CRO Testing in Action: How I Made $70,000 in 5 Minutes

Conversion rate optimization (CRO) is a the practice of learning about your website users and making data-based, progressive changes to your website in order to provide more value to the users as well as produce more value for your business. However, you can’t just run a test or two and call it good. For CRO […]

by Kolby Dayley

The Step-by-Step Guide to Creating a Dental Marketing Plan

It’s not uncommon for dental clients to come to us here at Disruptive Advertising knowing that they want to do more marketing, but also having absolutely no idea about where they want to start. They’re overwhelmed with the possibilities of content marketing and social marketing and PPC and flyers and more. Before jumping right into […]

by Ana Gotter

A New Tradition: Digital Marketing For Dentists

Oh traditional dental marketing…whether it’s yellowbook entries, mass mailers, billboards and radio/tv advertisements—traditional dental marketing is slowly becoming a thing of the past. If you find your practice spending a lot of your marketing budget on the above tactics, you might be throwing money away for the sake of tradition and missing out on some […]

by Cydney Hatch

5 Dental Website Design Tricks to Make a Good First Impression

Think about the last time you were looking for information about a business—especially one you weren’t particularly familiar with. Did you call them right away or check out their website first? If you’re like most people, you checked out their site after a Google search—which is possibly how you discovered them in the first place– […]

by Ana Gotter

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