On the Blog

Top 3 Metrics for Facebook Ecommerce Campaigns

I’m a big fan of Facebook ecommerce campaigns. They’re a great way to increase the reach of your advertising, they’re affordable and—most importantly—they work. However, just because you launch an ecommerce campaign on Facebook doesn’t mean that you’ll instantly start making money hand over fist. If you keep at it, Facebook ecommerce can be extremely […]

by Brandon Thurgood

What’s the Chatter About Medical Marketing?

So, most people do not like going to the dentist or doctor’s office. In fact, most people would avoid it for the rest of their lives if they could. On top of iatrophobia and the bad pokes and prods you get at the office, the healthcare industry is one of the least customer-friendly and liked […]

by Cydney Hatch

How to Put Together Beautiful and Functional Dental Websites

Dental offices are known for their friendly staff and smiling faces, but in today’s digital world, beautiful dental websites are just as important as beautiful dental offices. To help you create a stellar experience for your potential patients, lets get pristine like listerine and learn important elements that will make potential clients want to “chews” […]

by Cydney Hatch

Dental Social Media Marketing 101: What You Need to Know

I worked with a client who owned a fledgling dental practice. He easily understood the importance of having a great site design, email lists, and even content marketing through a blog. He ran AdWords campaigns and made sure everything was optimized for SEO. Despite this, he didn’t even have so much as a single social […]

by Ana Gotter

Pain-Free Online Marketing for Dentists

Yes, this is real life… Online marketing for dentists is a thing! Since it is 2018, and most patients are finding your practice online, it is pivotal that you have a strong online presence and mobile experience for your patients! In fact, here are some stats to prove it! 97 percent of patients would rather click than […]

by Cydney Hatch

How to Optimize Lead Generation Campaigns for ROI

When it comes right down to it, companies advertise to make money. Of course, there are a lot of other benefits to online advertising, but ultimately, a successful AdWords lead generation campaign makes money. In other words, it has a positive return-on-investment (ROI). Optimize for ROI, Not CPA A lot of online marketing agencies advertise that […]

by Brittani Hunsaker

6 Healthcare Marketing Trends for Providers in 2018

Healthcare revolves around the doctor-patient relationship and the treatments the doctor prescribes. That will always be the most important staple for your practice to uphold, but while word-of-mouth referrals from happy patients can keep new patients coming through the doors, that’s not enough on its own. Like all other industries, medical practices, urgent care centers […]

by Ana Gotter

How to Get Ideas: Let the Creative Juice Flow!

It doesn’t matter whether you are in advertising or a creative writing class, you are bound to get hit by a bout of “writer’s block”. Or worse, you could get stuck in a rut of writing the same style of copy for weeks. In either case, you need to know how to jump start your […]

by Kent Lloyd

Understanding Business Branding: Why It Matters

Whether you are new to online marketing or a veteran of the trade, at some point you will hear the word “brand”come up in conversation. Not knowing what it truly is, people quickly throw out the assumption that branding is just some colors, fonts, logos, hashtags and slogans but in reality, it is so much more! […]

by Cydney Hatch

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