On the Blog

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Retargeting Best Practices for 2018

Love retargeting? Want to do more retargeting in 2018? If so, you’re not alone. According to AdRoll, 82% of marketers used retargeting during 2016. In fact, in the 18 years since DoubleClick launched Boomerang—the first real retargeting platform—retargeting has become an incredibly important part of online marketing. So, with 2018 rapidly approaching, all this begs the […]

by Aden Andrus• December 28, 2017

Disruptive Advertising Featured as #1 Leading PPC Agency in 2017!

Companies around the world across 16 digital and design categories were evaluated by Clutch, a B2B ratings and reviews platform, based on more than 12 qualitative and quantitative criteria. We are thrilled to announce that this research identified Disruptive Advertising as a top PPC agency worldwide! Delivering exceptional results and building strong partnerships are central […]

by Jacob Baadsgaard• December 27, 2017

What is SEM? Search Engine Marketing Explained

Tired of waiting for your SEO efforts to pay off? It might be time consider search engine marketing. It can be impossibly frustrating to put a ton of time and money into building your brand and its site, only to realize that you aren’t even ranking on the first page yet…or the first three pages, […]

by Jacob Baadsgaard• December 26, 2017

How to Rock the Google Display Network

When it comes to using Google AdWords, most businesses focus their energy entirely on the search network. I don’t blame them—Google’s search ads are an incredible way to connect with users who are several stages deep in their buyer’s journey and close to making a purchase. Sometimes, though, waiting for customers to actively seek you […]

by Ana Gotter• December 21, 2017

How to Set Up a Smooth, Efficient Video Ad Filming Schedule

Making a video ad shoot go smooth is all about one thing: maximizing your time on set. But, maximizing your time on set takes preparation, work and good follow through. Just ask Peter Jackson. Your preparation will pay off big time, because if you do it right, you can create a reputation for yourself (like […]

by Kent Lloyd• December 20, 2017

What is CTR? What You Need to Know About Click-Through Rate

Online marketers love their acronyms: ROAS…MRR…PPC…CPC…CPA…CTA…and, of course, we have CTR. CTR, or click-through rate, is an essential metric in pay-per-click (PPC) ads that can help you gauge the results you’re getting and how effective your campaigns are. In this post, we’re going to go over everything that you need to know about click-through rate, […]

by Jacob Baadsgaard• December 19, 2017

How to Generate More Leads with Facebook Ads for Realtors

Real estate agents face different challenges than you’ll find in most businesses. Often, they work with clients for an incredibly long time before they ever see that commission check and repeat purchases aren’t exactly common. As a result, successful realtor marketing takes aggressive lead generation. Even with great referral traffic, you constantly need to have […]

by Ana Gotter• December 13, 2017

Custom Affinity Audiences: Looking Out for the Little Guy

If you’re a smaller business trying to compete with the big dogs in your industry, advertising on AdWords can be a real challenge. The competition usually has more money, more experience and more insights into their target audience. While taking on the competition might seem overwhelming, with Google’s Custom Affinity Audiences, you can actually compete […]

by Nikki Muncey• December 12, 2017

Christmas is Coming! Let’s Make the Most of Your Advertising Campaigns

With Christmas right around the corner, eCommerce businesses are in crunch mode. When 76% of holiday shoppers buy gifts online, you can’t afford to run ineffective marketing campaigns. Fortunately, if you’re running a bit behind on putting together your holiday marketing strategy (or your current strategy isn’t producing the results you’re looking for), we’re here […]

by Jenny Hatch• December 11, 2017

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