disruptive

Video Marketing with Disruptive Advertising

Leverage your Marketing Strategy with Digital Motion Ads

Humans are visual creatures

Humans are visual creatures. We like to look at things – like our phones and computers. Images are processed 60,000 times faster than words. Which is one of the reasons why video rules social media and why it has good ROI.

At Disruptive Advertising a dedicated Creative Strategist and Marketing Consultant work in tandem with you to take advantage of all those eyes.

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Why motion works

Over the last decade customers’ appetites for video content has continually grown, and as your partner we know video works because:

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    Motion ads explain complex ideas quickly and easily

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    Shows product/features in context

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    Triggers an emotional response, and is memorable

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    Has higher rates of interaction, sharing, and conversion than static ads

Motion ad creation

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    Experience
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    Joy
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    Security
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    Health
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    Time
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    Livlihood
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    Convenience
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    Knowledge
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    Status

A video is simply a tool to help you grow your businesses. Understanding your target audience and the video goal is just the first step in how we shape an ad to get the right metric return for your marketing campaign.

So what is it you're selling? Not the actual product or service, but the pain point addresses. We do our homework and identify what you're selling. A few common areas are:

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Our Motion Ads Methodology

Online videos aren’t the same as traditional television ads. With online video advertising, we help you get much more focus with your targeting. This means going beyond basic audience demographics such as age, gender, and location; and drilling down into audience passions and pursuits.

At Disruptive we create engaging and informative motion ads based on where your potential customers are in their journey through the Marketing Funnel/Cycle, from learning about your product or service, all the way to the purchasing and loyalty phases.

  • Introduce/Awareness

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    Getting on your customer’s radar or re-engage them, and generating leads. These ads introduce the brand, product or service and typically have broad appeal, to attract as many people as possible.

  • Inform/Engagement

  • Convince/Conversion

Which type of motion should you use?

Now that you’ve identified your audience, what type of video ad are you going to create? Usually that depends on where it’s going to play. However, video advertising can help you communicate at several different touchpoints: from explainer ads to product spotlights, to influencer videos, promotion ads, and brand stories.

You’re telling an important story with each video, so which type of motion should you use to maximize its impact? Working with your Creative Strategist, our motion designers know the variety of formats and how they deliver different messages in different ways, depending on your needs.

We follow best practice principles based on distribution channels and proven narrative structures.

On many social media platforms, that comes in four steps.

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    Establish a problem or need

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    Introduce brand as a solution

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    Share benefits or features

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    Offer call to action

Animation vs. Live Action

The medium used for the video and the type of the ad is as important as the message. You want the images to resonate with the audience. There are two main mediums: animation and live action. Animation doesn't mean cartoons, rather motion graphical, and both have pros and cons, however, one of the biggest key differences between the two is cost and turnaround times, and animation wins.

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    Animation

    Simplifies abstract topics/ideas and is easy to stylize

    Isn’t bound by reality, can do/show anything and transition easily.

    Easy to make changes to edit for major overhauls and new versions of ad.

    Shorter turnaround times and less expensive than most live action videos.

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    Live Action

    Relatable, authentic, humanizing; more emotional connection.

    Can show the product in use and product features in detail.

    They almost always have sound/music and dialogue, which adds depth and complexity.

    Usually better for serious messages, creating the right tone and gravity.

Motion & Video Ads by the Numbers

200–300% click-through increase

According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

$15.9 billion in spend

In 2020, online videos are expected to generate $15.9 billion in spend.

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Unbounce reports that including video on a landing page can increase conversion by 80%.

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90% of users say that seeing a video about a product is helpful in the decision-making process

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59% of company decision makers would rather watch a video than read an article or blog post.

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In 2020 video represents over 80% of all Internet traffic, says a new study from Cisco. For the US it’s over 85%.

Let’s do this

We’ll let you know if our motion ads service will help you reach your business goals.

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