Why Email is NOT Dead…and What To Do About It


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Miranda Marsh

May 6, 2022

Have you been wondering if email marketing is still effective? Here’s what we know from our client work and testing – it is.

These days, marketers focus on webinars, video campaigns, and other new opportunities to reach their customers. But your current marketing strategies shouldn’t pull you away from one of the oldest and most effective channels — email.

Did you know 4 out of 5 marketers would rather give up social media than email marketing? With an average ROI of $42 for every $1 spent, email marketing is the most effective channel to maximize your revenue across all platforms. 

With tech giants tightening their belts on privacy restrictions, email marketing is ready to get the first-party data you need to stay afloat. (Not to mention the median ROI of 122% generated by personalized email marketing.)

Are you using an effective email marketing strategy?

With third-party cookies already disappearing, businesses must hone in on their email marketing strategy.

SUCCESS TIP: Try sending more consistent email newsletters to boost your marketing strategy. You’ll find the most benefits from email when you have a consistent, high-quality email strategy. (Rather than sending a random email whenever you think of it or have the time.)

Most of Disruptive’s most profitable clients use our email support to help them get the results they want in their sales and marketing strategies.

Sound interesting? Check out this excellent case study to see how we helped a company gain $110,000 in email revenue.  
Are you curious about how we can help your business implement an email strategy that supports your sales efforts? Book a free marketing audit with our team today!

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