Industry Insights: August 23, 2023

by Jordan DeGraw August 23, 2023

Batten the Hatches! Porch Pirates are Plundering

Hey there, fabulous readers!

Welcome back to another exciting edition of Industry Insights, where we dive deep into the latest trends, news, and tidbits shaping our world. Let’s jump right into the captivating highlights!

Big-Picture:

Buckle up, folks, because the financial world is making some serious waves. Student loan borrowers, listen up: After a three-year hiatus, interest will be making a comeback next month, with payments returning in October. We’re all about staying financially savvy, so let’s band together to navigate this change. A staggering 56% of borrowers are contemplating the age-old dilemma of loan payments versus covering essential needs like rent and groceries. It’s a choice that shouldn’t have to be made, but the numbers tell the story.

On another note, did you know that 36% more Americans are tapping into their retirement accounts in Q2 this year? It’s concerning to see folks dipping into their 401(k) for short-term needs over long-term security.

And speaking of security, America has hit a whopping $1 trillion in credit card debt. While inflation plays a role, the struggle is real, with 7.2% of accounts past due. Take a moment to digest that, and if you’re part of the 60% who’ve been in credit card debt for a year or more, remember—you’re not alone.

Hold on tight because the economy is sending some mixed signals! The latest CPI report has revealed a rise in inflation to 3.2%, a nudge up from the 3% mark in June. It’s like a dance between progress and restraint, leaving the Fed in a thoughtful stance. Achieving a 2% annual inflation target is a delicate balancing act, and this incremental uptick probably feels like taking two steps forward and one step back.

Marketing-Industry:

Shifting gears to the world of marketing, AI is reigning supreme, particularly in Sales and Marketing. McKinsey’s study reveals AI’s stronghold, helping craft drafts, personalizing marketing materials, spotting trends, and engaging customers via chatbots. It’s a testament to technology’s role in reshaping how we connect and communicate. 

Meanwhile, ByteDance, TikTok’s parent company, is scaling heights, hitting $85 billion in annual revenue in record time. Take a second to appreciate the contrast: it took Facebook 17 years to get there. That’s innovation in the fast lane!

Let’s not forget the streaming scene, where prices have soared 25% in a year. With Disney and Hulu potentially following Netflix’s lead on password sharing, cable TV might be getting a fresh appeal. And speaking of fresh appeal, check out this *must-see* infographic on crafting landing pages that truly work wonders. Get ready to boost your marketing game!

Just for Fun:

Now, let’s inject some fun into the mix! Brace yourselves because come January 1, 2024, we’re about to witness a flurry of Mickey Mouse merchandise as the iconic “Steamboat Willie” enters the public domain. It’s like a throwback extravaganza!

Ever wondered who’s glued to subtitles while watching TV? Well, millennials are taking the subtitle crown, with a whopping 51% saying they watch with captions “always” or “most of the time.” Maybe it’s time to give subtitles a chance, no matter your age. 

Attention iOS enthusiasts! If you thought accidentally pressing the wrong button on the iPhone call screen was stressful before, gear up for iOS 17’s new layout and get ready for the challenge of retraining your muscle memory. Change is the name of the game, right?

Oh, and kudos to Amazon for their eco-conscious move—delivering large items without an extra cardboard box, leaving the original packaging for all to see. Environment: 1, Porch Pirates: 1.

So, there you have it, the week’s Industry Insights served up on a digital platter! Until next time, stay fabulous, stay informed, and remember knowledge is the key to unlocking endless possibilities.

Bon appétit!

Your friendly Industry Insights devotee, 

JD

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Jordan DeGraw

Jordan DeGraw

JD is an Enterprise Marketing Consultant, specializing in Paid Social. He finds satisfaction in coming up with exciting new strategies to take things to the next level. He often finds himself seeking to uncover the marketing strategies behind the everyday things all around us.

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