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What Exactly Does a Marketing Manager Do?

Marketing

Miranda Marsh

July 26, 2022

Have you ever wanted to know what marketing managers do? How do they grow in their careers up to such a responsible role? 

Marketing managers are professionals who deal with a brand’s advertising, branding, and promotional aspects. Understanding such a role’s job responsibilities and opportunities is essential if you’re interested in becoming a marketing manager.

This post will discuss what a marketing manager is, what a marketing manager does, and the skills you need to become a successful marketing manager.

What is a Marketing Manager?

A marketing manager is basically the middle man between the sales and marketing departments. As a marketing manager, your responsibility is to ensure that your business grows due to its marketing efforts. Your role as a marketing manager encompasses analyzing your sales data, creating marketing strategies and goals for each of your campaigns, researching new channels for lead generation, and utilizing advanced analytics reporting (such as Google Analytics) to make informed marketing decisions.

What Exactly Does a Marketing Manager Do?

Marketing managers are responsible for developing and implementing marketing strategies. The specific job description for a marketing manager can vary depending on the industry, but duties for a marketing manager are similar across the board. Here are a few common responsibilities of a marketing manager:

  • Overseeing all marketing activities that take place within an organization or company
  • Conducting research for advertising campaigns, public relations, direct marketing, social media, and other channels
  • Creating strategies across multiple channels that will result in brand awareness, increased market share, and more customers and revenue for the company
  • Managing budgets and personnel related to the marketing department
  • Generating new ideas for products or services that can be marketed profitably
  • Directing social media strategies
  • Educating employees about industry marketing trends
  • Creating an effective internal structure for managing the marketing department
  • Analyzing advertising returns and reporting to upper management

Marketing managers are also responsible for collaborating with team members across multiple departments and delegating tasks to meet marketing and sales goals.

What Skills Are Needed to Become a Successful Marketing Manager?

Most companies require their marketing managers to have a bachelor’s degree; however, since the marketing industry evolves so quickly, many companies don’t require their marketing managers to have specialized or specific degrees.

One requirement for all prospective marketing managers is at least three years of experience successfully performing in your dedicated role, reaching goals, and realizing and living your potential. If your goal is to become a marketing manager, you need to demonstrate your ability to succeed through your contributions.

Aside from education and past work experience, successful marketing managers should possess a diverse skill set. Because the marketing manager role can vary depending on the industry and organization, here are a few common skills needed for the marketing manager role:

  • Communication
  • Budgeting
  • Collaboration
  • Negotiation
  • Delegation
  • Planning
  • Creativity
  • Data analysis
  • Execution
  • Adaptability
  • Empathy
  • Innovation
  • Leadership
  • Organization
  • Writing
  • Project management

What is the Average Salary for a Marketing Manager?

Marketing is consistently ranked as one of the top career paths around the world. As a result, the field is ripe with opportunities in various industries and disciplines. In addition, this work can be gratifying and well paid.

According to the US Bureau of Labor Statistics, the average salary for a marketing manager in the US was $135,030. How much you earn depends on your geographical location, the company you work for, and what industry you work in, among other factors. 

Marketing managers working in scientific, technical, and professional services prove to earn the most significant salaries.

Final Thoughts

The marketing manager is necessary for any business that wishes to make money. Marketing managers are responsible for developing and implementing marketing plans, which leads to the generation of sales and brand awareness. They lead such efforts in conjunction with public relations managers and use various tools to do so.

Being a marketing manager is undoubtedly a lot of work, but it also opens many opportunities in the business world. The best marketing managers will have to keep up with current developments in their industry and strive to make their company as successful as possible.
Are you a purpose-driven individual interested in a career in marketing? We’re hiring! Check out our careers page and reach out with any questions!

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