Run YouTube ads that generate results
Reach potential customer and have them take action when they watch or search for videos on YouTube
Is Disruptive the right partner to manage my YouTube advertising?
At Disruptive, we’re passionate about building lifelong relationships on a foundation that starts with your most important business goals and marketing results. ROAS & LTV are cute... but we care more about what drives your Revenue and Profitability.
We specialize in creating authentic video content that inspires engagement and action. We handle everything from start to finish:
![example icon]()
Creative strategy + ideation![example icon]()
Video approvals![example icon]()
Production + video content creation![example icon]()
Reporting and analytics
Video is no longer a nice option—it’s a necessity.
We’ve helped hundreds of companies build and manage successful YouTube campaigns from nearly every industry, vertical, business model, and size. Our well-rounded experience gives us the sight to see what strategies and assets will work the best for you and your company’s goals.
By digging into the data surrounding your audience, we select the right components for a YouTube strategy for your business. Our PPC specialists will work with you to create original, authoritative, compelling videos that drive people to visit your site and buy your products or service.
Why partner with Disruptive?
If you’ve already been down the video production road, you already know the huge amount of work that goes into the entire process from start to finish. There’s a reason why most businesses struggle with video marketing. Good video advertising requires a wide range of skills - most of which you probably don’t have.
To pull off the kind of video ad campaign you know your business needs, you’re going to need a lot of help. Unless you have an in-house video team, outsourcing that help is going to be your next best option.
Our YouTube Ads Methodology
The right video solution for the right marketing goal.
Maximize reach & increase awareness
video format
- Masthead
- TruView for reach
- Bumper ads
- Non skips 15/20s
audience type
- Detailed demo
- Affinity audiences
- Custom affinity
Bidding
- CPM
- vCPM
- CPD (reservation)
metrics for measuring impact
- Impressions frequency
- Reach/unique reach
- Awareness lift*
- Ad recall lift*
- Brand interest
*not available for masthead
Build consideration & interest
Drive online action & sales
To measure the full value of your TrueView for Youtube action campaigns, measure beyond conversions.
Influencing awareness
Influencing brand perception and capturing audiences that are paying attention
Brand lift survey
Viewability report
Impacting other channels
Amplifying impact across platforms
Assisted conversions (cross network reports)
Organic search lift
Driving action
Driving people to take action across the customer journey
Conversions
View-through conversions
Youtube by the Numbers
2 Billion+
Active users on Youtube globally
1 Billion+
Hours of Youtube videos added to the platform daily
8 out of 10
Marketers consider Youtube the most effective marketing platform
![pie chart of people discovering new content on youtube]()
90% of people say they discover new products on Youtube
![bar graph of preferred youtube watching stats]()
#2 most preferred platform for watching video among 18-34 year-olds
![pie chart of youtube brand reach]()
62% of U.S. businesses use Youtube to expand brand reach
Most marketers find effective video advertising daunting.
Fortunately, you don’t have to do it all on your own. Our experienced video marketing team would be happy to take an in-depth look at your business and give you specific advice on how to use video to advertise your business.