disruptive

Run YouTube ads that generate results

Reach potential customer and have them take action when they watch or search for videos on YouTube

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Is Disruptive the right partner to manage my YouTube advertising?

At Disruptive, we’re passionate about building lifelong relationships on a foundation that starts with your most important business goals and marketing results. ROAS & LTV are cute... but we care more about what drives your Revenue and Profitability.

We specialize in creating authentic video content that inspires engagement and action. We handle everything from start to finish:

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    Creative strategy + ideation
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    Video approvals
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    Production + video content creation
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    Reporting and analytics
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Video is no longer a nice option—it’s a necessity.

We’ve helped hundreds of companies build and manage successful YouTube campaigns from nearly every industry, vertical, business model, and size. Our well-rounded experience gives us the sight to see what strategies and assets will work the best for you and your company’s goals.

By digging into the data surrounding your audience, we select the right components for a YouTube strategy for your business. Our PPC specialists will work with you to create original, authoritative, compelling videos that drive people to visit your site and buy your products or service.

Why partner with Disruptive?

If you’ve already been down the video production road, you already know the huge amount of work that goes into the entire process from start to finish. There’s a reason why most businesses struggle with video marketing. Good video advertising requires a wide range of skills - most of which you probably don’t have.

To pull off the kind of video ad campaign you know your business needs, you’re going to need a lot of help. Unless you have an in-house video team, outsourcing that help is going to be your next best option.

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Our YouTube Ads Methodology

The right video solution for the right marketing goal.

  • Maximize reach & increase awareness

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    video format

    • Masthead
    • TruView for reach
    • Bumper ads
    • Non skips 15/20s

    audience type

    • Detailed demo
    • Affinity audiences
    • Custom affinity

    Bidding

    • CPM
    • vCPM
    • CPD (reservation)

    metrics for measuring impact

    • Impressions frequency
    • Reach/unique reach
    • Awareness lift*
    • Ad recall lift*
    • Brand interest

    *not available for masthead

  • Build consideration & interest

  • Drive online action & sales

To measure the full value of your TrueView for Youtube action campaigns, measure beyond conversions.

Influencing awareness

Influencing brand perception and capturing audiences that are paying attention

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Brand lift survey

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Viewability report

Impacting other channels

Amplifying impact across platforms

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Assisted conversions (cross network reports)

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Organic search lift

Driving action

Driving people to take action across the customer journey

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Conversions

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View-through conversions

Youtube by the Numbers

  • 2 Billion+

    Active users on Youtube globally

  • 1 Billion+

    Hours of Youtube videos added to the platform daily

  • 8 out of 10

    Marketers consider Youtube the most effective marketing platform

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    90% of people say they discover new products on Youtube

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    #2 most preferred platform for watching video among 18-34 year-olds

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    62% of U.S. businesses use Youtube to expand brand reach

Most marketers find effective video advertising daunting.

Fortunately, you don’t have to do it all on your own. Our experienced video marketing team would be happy to take an in-depth look at your business and give you specific advice on how to use video to advertise your business.

Let’s do this

We’ll let you know if Youtube Ads will help you reach your business goals.

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