BTS at Our Google x Disruptive 2023 “Ecomm Summit”
by Miranda Marsh • September 5, 2023
As a Top Premier Partner of Google, we recently had the honor of partnering with the tech giant to host an exclusive “Ecomm Summit” at their headquarters. It was an incredible event that brought together some of our top clients to engage in killer strategy sessions with Google reps and enjoy a behind-the-scenes tour of their new campus, “The Grove.”
The two-day event was a huge success, and we’re grateful to have been able to offer our clients such a unique and valuable opportunity. At Disruptive, our top priority is keeping our marketers up-to-date and ready to provide our clients with cutting-edge marketing knowledge and strategies. Our team of top marketers uses their expertise to work their magic on your account and help you achieve the long-term results you want.
“I’ve had the pleasure of being a part of USA-CLEAN’s partnership with Disruptive from the very beginning, and it has been a stellar experience – not just in terms of performance but also as a professional relationship. This summit has reinforced with me more than ever that we made the right choice almost five years ago when we picked Disruptive from our short list of agencies to partner with.”
—Gillian Broaddus, USA-CLEAN
Our Top Takeaways:
1. Embracing AI to Succeed in Digital Marketing: In the ever-evolving landscape of digital marketing, the prominence of AI cannot be ignored, especially at Google’s forefront. To stay competitive, adaptation and adoption of AI are imperative. The undeniable truth is that AI is not a passing trend—it’s an integral part of any successful digital marketing strategy. Those who thrive in this new era are the pioneers who embrace this shift early on and allow outdated practices to fade away. The key lies in supplying AI tools with a robust foundation of quality data. In this context, data acts as the currency that drives AI’s efficacy. The more extensive and refined the dataset provided, the more effective AI becomes in delivering results.
Remarkably, only 1% of advertisers have ventured on this AI journey, allowing ample room for advancement. By leveraging AI, we can obtain unprecedented insights into our customer base, refine our targeting strategies, and enhance the impact of our messaging and creative. In this dynamic landscape, the early integration of AI into our marketing arsenal serves as the catalyst for innovation and a definitive edge in creating meaningful connections with our audience.
2. The Marriage of Design and Strategy in Effective Marketing: Design plays a pivotal role that cannot be overlooked in marketing. It’s imperative to integrate top-notch designs seamlessly into your envisioned marketing strategies. Beyond merely selling products, we essentially sell online images – the visual representation defining a brand.
A flawless marketing plan and a proficient team can fall short if accompanied by subpar creatives and an underwhelming website. The contemporary marketing landscape calls for collaboration between creative propositions, cultivating precise questions and sourcing the relevant data to address them. This marriage of design and strategy is the cornerstone of successful marketing endeavors, ensuring an appealing visual narrative and data-driven insights that truly resonate.
3. Transitioning from ROAS to True Profitability: In advertising evolution, a crucial shift is underway as we emphasize the significance of comprehending genuine profitability over solely focusing on ROAS (Return on Ad Spend). At the summit, we had the opportunity to explore one of our client’s profitability in-depth, marking a pivotal moment where we consider not just our historical ROAS but rather the real profits generated by our expenditures. This transition marks a new phase in our advertising strategy, aiming for a deeper understanding of profit versus ROAS.
“The summit was really fantastic and was honestly one of the most informative and enjoyable learning sessions I have ever been to. I actually couldn’t wait to put some of these ideas into play.”
—Meredith Street, Arnold’s Office Furniture
We’re always looking for ways to provide added value to our clients, and events like this are just one of the many perks of working with us.
Throughout the summit, our clients had the chance to engage with industry experts, learn about cutting-edge ecommerce strategies, and gain valuable insights into Google’s approach to digital marketing. They also had the opportunity to explore The Grove, Google’s newest campus, and see firsthand how the company innovates in the workplace.
Reflecting on this incredible experience, we’re reminded of the importance of cultivating strong partnerships and offering our clients the best possible resources and support. We’re proud to be a Top Premier Partner of Google, and we’re committed to continuing to provide our clients with innovative solutions, unparalleled support, and opportunities to engage with the very best in the industry.
“The access Disruptive has to Google is so valuable to somebody like me out in the trenches. It also helped me to feel a little bit more like Disruptive is a business partner and less like just an agency.”
—Caden Wilding, Wilding Wallbeds
If you’re looking for a partner to help take your digital marketing efforts to the next level, we invite you to contact our team to learn more about what we can do for your business.