Get the Scoop: 40 Ecommerce Website Templates that You Need to See


Graphic Design

Site Optimization

Cydney Hatch

June 9, 2018

Have you ever taken a little kid to an ice-cream shop? If you have, you have most likely experienced the painful waiting game of “CHOICE.”

Between chocolate, strawberry, funfetti, chocolate chip and every other flavor choice in the place, the kid has to make a decision. They might waiver and take a ton of time because the vast array of flavors is just too much to take in…

Like this kid, we all fear and agonize over the problem of “choice” as it’s paralyzing! Even when we make a decision, we might even quickly regret our choice, thinking we missed out.

Like any first world problem, sometimes the more you have, the harder it is to make a definite choice! That being said, I have written many ecommerce website template articles featuring templates from Shopify, BigCommerce, Magento, Wix and beyond… I have seen the many ecommerce website template “flavors” and, like ice cream, I am overwhelmed but yet excited!

I just want to dig into all of the options! They are GREAT!

When it comes to creating a visually stunning and successful ecommerce website, you have a ton of choices!

Since I have seen many ecommerce website templates, I wanted to just share a mega-load list of some of the best I have seen. Don’t stress and stew, this article is not to make you go crazy, it’s to help you see that there are many ways to design and create a successful website.

Choosing a template or design is not something to regret! Chocolate is not any worse than sprinkled peach! Let’s scope out and get the “scoop” on some amazing ecommerce website templates!

40 Ecommerce Website Templates That You Need To See

Again, as a refresher before we dive into the templates, here are the absolute basic features any ecommerce software should have:

  • Product Database
  • Shopping Cart
  • Check Out Page
  • Payment Processor
  • Order Database

To take a step further, you should also focus on these specifics:

  • High-Quality Visuals: Quality photography and video—particularly for products—is incredibly important to the success of your ecommerce website template. Your visuals help your customers decide if they want to purchase a product.
  • Mobile-Experience: People now use their mobile phones to shop more than they use desktop computers, so you need a template that is designed to provide a great mobile experience.
  • Intuitive Design: A good ecommerce website template should easily guide customers to the products they want and through the purchasing experience. Shopping is hard enough without having to fight your way through the store.
  • Easy Checkout and Functionality: The biggest thing that will hurt your sales is a terrible checkout experience. You could easily be losing more than half your customers if your checkout is poorly designed.

Now that is out of the way, let’s take a look at some amazing ecommerce website templates!

1. Mono- HTML5

Mono offers high performance, 32 outstanding home pages, one hundred elements and eleven-page preloaders! Talk about options! With its beautiful use of mod grid themes this ecommerce website design really stands out!

From portfolio layouts and eCommerce features to Owl carousel sliders and different navigation styles, you can turn your web vision into a reality with ease!

2. Ap Alaska-Shopify

Designed for any e-commerce site, Ap Alaska has a beautiful combination of color, slider, banners and layout to give the whole theme a boost of attention.

Ap Alaska has a full width slider and a widen banner to show current promotions to your new arrivals. This is a great choice for any ecommerce website design!

3. Soho Bright- BigCommerce

Soho is a minimalist boho deam!

This is a bright and playful theme designed with small business in mind. The beautiful balance of white space and sleek font shows off your products in style! The awesome pops of color in the button also invite customers to engage with your brand and get to the checkout—fast.

4. Maple-Wordpress

Maple’s ecommerce website design is a bold, beautiful, and modern ideal for a business who wants to focus on products and blogging.

Maple offers an engaging way to share your stories with its beautiful black and white grid system on the main page. The theme is totally responsive, so it adapts to your style as well as the device it’s viewed on.

5. Stationery Online-Wix

Holy pop of color! I love it!

Stationary Online’s ecommerce website design is welcoming right at the “front door” and is sure to engage and invite your customers to explore more! Its use of vivid product images and GIFS will help take your online store to the next level (you can even show off the depth of your products by uploading a GIF as your product image).

The beautiful use of white and bright colors really makes this template stand out!

6. Pofo- Creative

Pofo is a modern, interactive, easily customizable, fast and fully responsive HTML5 multi-purpose template for any ecommerce website design.

If you love creative designs and would like to build a very unique and professional website quickly, your search should end at Pofo.

7. Flaunt-Muse

Flaunt is simple and fully responsive but don’t let that fool you. This ecommerce website design template comes with a lot of fun hover animations that make your business site fun!

With over 50 slick hover effects for both images and text to choose from, you’ll be able to create stand-out Muse sites without difficulty and—at just $16—Flaunt is a bargain buy, too.

8. Native-SquareSpace

I think this is as simple as an ecommerce website design can be! But that is not a bad thing! Most ecommerce websites do better with simple designs!

Preferred by businesses and bloggers, Native is a versatile and modern template. The Native blog layout adapts to its content, so your blog can really promote your content!

9. Fleur de lis-Shopify

Fleur de lis’s ecommerce website design is trendy, minimal and clean.

With this ecommerce website template, your chosen banner photography will really WOW customers with a pleasant visual experience, and the second offers you fast and easy navigiation!

10. Oikos Birdseye 2- Weebly

Birdseye is beautifully monochromatic and really promotes the power of minimalistic ecommerce website design.

Birdseye gives your website an editorial, photo-first sense of style. With beautiful headline fade effects and navigation elements that transition as you scroll, Birdseye ensures that your content always looks stunning.

In addition, Birdseye’s simple color palette allows your photos and content to do the talking. I mean, the customers are there for your products first and foremost, so this site will really let them shine!

11. Prickles & Co- Wix

I love this site: The layout, fresh organic color palette as well as the functionality!

Wix makes beautiful sites that will help your sales blossom! The feature that promotes the phone number first and foremost in the right-hand corner is an important marketing piece to small businesses (surprisingly, phone numbers are often the hardest things to find on sites).

12. Tulum – Volusion

Talk about the powerful use of product photography!

From the get-go, you are easily drawn to the images and want to click and see more of the photos, especially if they are well done! Tulum’s ecommerce website design really helps you tap into your creative side with its custom color switcher, photography grids and use of modern typography—you can truly make this look your own!

13. Flamingo Design- Wix

Flamingo design is an attractive and modern ecommerce website design that will put your products in the spotlight!

You can control the tone of this template by simply changing the images to reflect the style and feel of your store.

14. Glasstonic- Magento

A bright, trendy and unusual layout like Glasstonic’s is something a potential customer will remember.

The way products are presented is also engaging and works well with bold photography! There are also small animation effects that make your storefront pop like hover effect buttons!

15. Cornerstone Light- BigCommerce

Ideal for a wide range of businesses and brands, Cornerstone Light is fully responsive, simple, and ready for you to add your branding, logo, and products.

It comes ready to build a clean looking and beautiful store with features such as homepage carousel, social media icons, featured and top selling products, and faceted search (which is available on select BigCommerce plans).

No code neccesary, yay!

16. Showcase- Shopify

Showcase is perfect for boutiques, artisans, and visually focused ecommerce businesses. It showcases your products in a full image screen storefront.

Featuring overlayed multi-level menus, full-screen product galleries, retina display graphics and versatile options for customizing your store, Showcase is fantastic for showing off your products in a unique way. Showcase is cutting edge and visually interesting which can be a positive or negative depending on the business.

17. Hatch-Squarespace

No, this ecommerce website design was not named after me…ha!