On the Blog

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Better Click Through Rates Lead to Better Converstion Rates

Too often we’re so focused on generating the best conversion rate (CVR) for our Amazon listings and ad campaigns that we lose sight of our click-through rate (CTR) and the IMMENSE value it brings to our marketplace. Every 0.1% increase in CTR drives just as many additional sales as a 1.0% increase in CVR. Did […]

by Brad Hunt• September 16, 2024

Why You Need To Have Multiple Campaign Types in Google Ads

*Insights come from our PPC Specialist, Aaron Nelson. If you’re looking to boost your ad revenue and improve your return on ad spend (ROAS), it’s time to rethink your Google Ads strategies. No, that wasn’t a typo; we did, in fact, say “strategies” as in “plural.” More specifically, we want to chat about having multiple […]

by Joseph Jones• August 23, 2024

How to Optimize Your PPC Campaigns for Mobile

Smartphones have become indispensable tools in our daily routines, which presents a fantastic opportunity for marketers and advertisers alike. Given that approximately 53% of paid clicks occur on mobile devices, it’s evident that pay-per-click (PPC) mobile advertising is an effective way for brands to increase brand awareness. PPC advertising generates conversions 50% more effectively than […]

by Joseph Jones• August 23, 2024

How to Use ChatGPT to Upgrade Your Marketing Campaigns

Do you ever feel like you could use an extra set of hands (or brains) to boost your marketing campaigns?  If you said no, do you even work in marketing? JK, maybe you’re just an elite marketer who doesn’t need the help 😉 All jokes aside, hiring a sidekick isn’t always in the books, and […]

by Joseph Jones• August 21, 2024

Should You Use AI To Create SEO Content?

Everyone is wondering if this is okay to do. Is it a waste of time? Will it hurt your website? Will you get penalized by Google Search? Lots of questions to answer and here’s the main takeaway: YOU SHOULDN’T use AI to write all of your content. AI for SEO content creation has been a […]

by Joseph Jones• August 21, 2024

How to Utilize Amazon’s “Grow Brand Impression Share” Goal

Amazon recently introduced a goal for Sponsored Brands campaigns called “Grow brand impression share,” focusing on increasing your share of voice. But when should you choose this goal over the “Drive page visits” goal? Isn’t driving traffic to your storefront always the priority? Well, not always. Here’s why pushing your share of voice with the […]

by Brad Hunt• July 29, 2024

Why You Should Start Using Portfolios in Amazon Ads

Many Amazon sellers overlook the value of portfolios in their Amazon ads strategy. It’s surprising, given how beneficial they can be for organizing and optimizing campaigns. Let’s explore why portfolios are a tool we love to use and how they can enhance your Amazon advertising efforts. Benefits of Using Portfolios in Amazon Ads Staying Organized […]

by Brad Hunt• July 24, 2024

Amazon Match Ads: Don’t Make This Mistake

Don’t make this mistake with your Amazon Ads! Too many sellers and advertisers are worried about competing against themselves in the ad auctions. Broad, Phrase, Exact match, as well as Auto targeting, can all produce different (higher or lower) CPCs and ultimately varying ACOS levels. Traditional performance marketing best practices would warn us to stay […]

by Brad Hunt• July 16, 2024

Product Coupons on Amazon: Boost Your Sales

Did you know that when it comes to using coupons on your Amazon listings, only about 30% of the buyers actually clip them? Yep, that’s right! It’s like handing out free candy and only a third of the kids take it. But here’s the kicker: this seemingly small detail can have a major impact on […]

by Brad Hunt• July 08, 2024

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