Disruptive Cares: Understanding Our Company Core Values

by Jacob Baadsgaard June 10, 2019

Driving Real Growth: Understanding Our Company Core Values

Company values, mantras, missions, and statements…

Every business tries to define them, but often a company’s values—although well-intentioned—are nothing more than just vinyl words on a wall.

But while a company’s values and culture often play second fiddle to making more money, company values are actually really important. Company values help ensure that your employees are working towards the same common goal and sharing a bigger purpose.

And purpose is critical for employee satisfaction

In fact, an Imperative survey found that 73% of purpose-oriented employees are satisfied in their jobs, compared to 64% who are not purpose-oriented. The same Imperative survey found that 58% of companies with a clearly articulated and understood purpose experienced growth of +10%, compared to just 42% of companies that don’t prioritize purpose!

The proof is in the pudding–core values are critical if you want to create a long-lasting and meaningful workplace where people thrive… the numbers will follow. 

Disruptive’s Core Values

At Disruptive, those statistics are no surprise. For years, our values have been more than just a pretty office decoration. We need everyone to feel that we are committed to our values and see them in action every day. 

We started looking for ways to get everyone at Disruptive to understand what living these values meant and what difference they made in our day-to-day actions. From sharing core value stories publically, and giving people character bonuses to sharing them in our company monthly meetings,  they are ingrained into who we are as a company and as individuals. 

The core values we hold dear at Disruptive are :

  • Authentic
  • Grateful
  • Inside Out
  • Growth Minded
  • Caring 
  • Win/Win/Win

Although we sometimes stumble in our pursuit of these core values, we do our best to positively impact our clients, the business, and each other. Let’s take a look at what makes Disruptive…“disruptive”.  

*Hint… it starts with company culture and how we are making a difference in not only our bottom line but the lives of our employees.

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What Our Core Values Mean to Us

Our core values give us a framework for leadership and daily decisions and help us enjoy our work environment. Although this sounds simple, too often companies get caught up in office politics, ivory tower mentalities, and climbing the ladder instead of focusing on the things that made them successful in the first place.

We are not those companies. We are not those people.

Below are the core values that drive every decision we make and define what’s important to us at Disruptive, along with stories people have shared internally about others they have seen living those core values:


“I live in alignment with my strengths, values, and unique abilities.”

At Disruptive, authenticity wins. Not only do we prioritize working with authentic brands, but we also support our team in their pursuit of authentic living. 

When we live and act in alignment with those unique values, strengths, and abilities, we bring the best version of ourselves to our personal and professional lives


“I choose to be grateful for this moment because…”

Happiness and growth begin with gratitude. Gratitude will transform and elevate relationships, personal and professional. Because we know it’s so powerful, we prioritize moments of gratitude within our company culture and meetings. As a result we see teams grow closer, collaborate more effectively, and improve their individual quality of life. 


“I find my current challenges an adventure to learn and grow from.”

Creating a great company is all about solving problems and learning from them. If you surround yourself with people who are excited to jump through the hoops of life and problem-solve, you will achieve greatness.

At Disruptive, we love and choose the challenges that come with growth. 

Instead of telling ourselves “I’ll be happy when…”, we focus on enjoying every part of our growth journey. We truly believe that to improve, you have to change, and you have to change often. How well we adapt to growth opportunities will determine how durable our success as a company will be for years to come.

We want our team at Disruptive to be full of people who are ready to roll with the punches, learn, and improve not only their work performance but also their individual lives.


“I do my best to help others feel seen and understood.”

Our responsibility doesn’t end with our clients and employees; it extends into our community (and beyond). The ability to understand the challenges that others deal with, what they care about, and how you can help them thrive is a character trait we greatly cherish at Disruptive.

There is plenty of “cake” for everyone and the more we help each other, the more opportunities we have to grow—personally, professionally, and financially. Our goal is to invest in each individual and provide opportunities for transformative growth in every aspect of life. 


“How can I best show up to serve this moment and those involved?”

In a world that looks outward first to solve inward problems, we reject that approach. We value ownership and responsibility. When individuals are willing to look inward and get curious, true growth happens. The ability to understand others before assuming or needing to be understood creates opportunities for authenticity.  Many of the most powerful meetings begin with, “Here’s how I contributed to this issue, and here’s what I’m learning about myself.”


“The right decision is worth working through short-term challenges.”

At Disruptive, we work with brands, marketers, and business leaders who have a win/win/win mindset. What constitutes a win/win/win mindset?

  •  If it’s not  a win for any 3 of these parties–Company,  Client, Employee–we’ll do what it takes to make  it so  
  • The best idea, not the biggest ego wins
  • We expect greatness in ourselves and others

Disruptive Advertising: We Care

At Disruptive, our core company values are present in the actions, behaviors, and approaches of the employees. From hiring practices, to how people work, to resolving differences of opinions to even navigating change, the culture defines the spirit we have created here at Disruptive.

There is a reason why many people use our internal hashtag #BestDamnJobIEverHad. It is not because this was the easiest job they had. It’s because their job is fulfilling and helps them create a life that is not just happy, but has purpose.

If you are interested in working at Disruptive, please fill out this form here. We would love to have you be a part of the incredible and rapidly evolving company that is centered on the people who make it successful in the first place.

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Jacob Baadsgaard

Jacob Baadsgaard

Jake is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife Teresa, and their four children.

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