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Page 104 of 154

The Ultimate Guide to Retargeting Ads

What is retargeting? How can you use retargeting (aka, remarketing) to get more out of your advertising budget? Don’t worry, you’ve come to the right place. In this in-depth article, we’ll answer all of those questions (and many, many more). We’ll cover the rationale behind retargeting, which remarketing platforms you should consider using and how to […]

by Aden Andrus• June 22, 2017

Get Your Head Out of the Sand! Why You Need Video Advertising

Businesses are like ostriches. When scary or risky things are going on around them, instead of taking action, they’ll stick their heads in the sand in order to ride out the storm. Unfortunately, this is the worst possible decision to make. Why? Because where there are risks there are rewards. Nowhere is this more true […]

by Kent Lloyd• June 19, 2017

What Type of Facebook Video Ad Should You Invest In? [DATA & CALCULATOR]

Twenty years ago, only the biggest and most well-funded businesses could afford to run video ads on TV, but today, any company can get a video ad on Facebook or YouTube. However, not all videos are created equal. When you don’t have the deep pockets of a giant company like Chevrolet or Budweiser, creating a $1,000,000 video ad […]

by Aden Andrus• June 15, 2017

What Facebook Spaces Means for the Future of Marketing

Let’s face facts, Facebook plays a role in almost every aspect of our lives—personal and business. Plenty of businesses use private Facebook groups to communicate, for example, and some people prefer Messenger to texting. These days, you can even order a pizza or an Uber ride through the messenger app with just a few clicks. Even […]

by Jacob Baadsgaard• June 13, 2017

Should I Use Automated Twitter Messages?

If you’re anything like me, it probably bugs you when you follow someone on Twitter and they immediately respond: “Thanks for the follow! Let’s connect on Facebook (link), LinkedIn (link), and my email newsletter (link)! Can’t wait to get to know you!” My first thought is always “isn’t it enough that I just followed you on […]

by Ana Gotter• June 06, 2017

The Dentist’s Ultimate Guide to Local Facebook Advertising

Let’s be honest, local Facebook advertising is hard for most dentists. Unfortunately, there’s a reason for that. If you’re a dentist trying to advertise on Facebook, most of the “best practices” taught by the leaders in digital marketing won’t work for you. The sad fact of the matter is, much of the content you read online […]

by Ed Challinor• June 02, 2017

Simon Sinek’s Golden Circle: How To Apply It To Your Website

Chances are you’ve heard of Simon Sinek’s Ted Talk Start With Why. In it, he talks about the Golden Circle and presenting yourself with Why, How, and What. Just in case you haven’t (or you forgot), here’s the video: In this video, Simon talks about how no one will really care about what it is you […]

by Brad Witbeck• June 01, 2017

How to Sell More with Pinterest’s Promoted Pins

Ever thought about trying Pinterest’s Promoted Pins? Most business’s haven’t, which is a real shame. While Pinterest isn’t quite as big as other social media platforms like Facebook or Twitter, it holds a lot of sway over the users it does have—especially when it comes to selling. In fact, we’ve had a lot of clients who […]

by Ana Gotter• May 30, 2017

Negative Keywords: The Kind of Negativity You DO Need

Negative keywords probably aren’t one of the first things you think of when you think about running an AdWords campaign. In fact, there are probably few things you think of less often than negative keywords. But, that doesn’t mean that negative keywords aren’t important. Negative keywords are frequently mentioned in articles about improving AdWords performance, […]

by Brad Witbeck• May 26, 2017

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