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How We Improved One Campaign’s ROAS by 162% in Four Steps

Today I’m going to give a case study of how solid account organization and targeted testing helped us more than double the profits on one of our clients’ AdWords campaigns. When we first took over the campaign it was delivering dozens of leads every day, and, luckily, we know our exact Return on Ad Spend, […]

by Casey Walrath May 29, 2014

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Are You Using Ad Extensions? You Should Be!

Where are my Ad Extensions? (image source) So you took the time and effort conducted your best Google AdWords keyword research, created top-notch ads, did a once over on your campaigns and are ready for some massive traffic. The phone rings and your client wants to know why their ad does not have all those […]

by Stephanie Christensen May 28, 2014

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3 Broken Ideas that are Ruining Your Landing Page

Sometimes it’s hard for us to admit that something is broken. (image source) Last week I made the decision to sell the first car that I’ve ever owned. It’s caused me and my wallet some grief, and even though it’s a great car, I knew that I needed to find something a little bit more reliable. Strangely […]

by Allison Otting May 22, 2014

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3 PPC Campaign Tips Any Entrepreneur Can Implement

Remember what our our beloved CEO Jake Baadsgaard was like before he became famous? He was such a sweetheart and still is, as Disruptive continues to grow so does our influence. Check out Jakes recent contribution in YFS Magazine, he solicits some simple yet not so intuitive tips when using PPC.

by Preston Andrew May 22, 2014

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Write PPC Ads Like Sherlock Holmes

If you want to improve your PPC advertising, ask yourself these questions as if you were Sherlock himself: Who is seeing my PPC ads? Are you actually targeting your target market?  It is ok to get visitors and conversions from people who are not exactly in your target market. Intent is not discriminatory. You can monitor […]

by Stirling Ruuth May 21, 2014

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How to Improve Your Love Life and Marketing ROI

Many of you had the opportunity to attend the Create Nation marketing education event earlier this month. We had 3 great speakers, including our own CEO, Jacob Baadsgaard. If you know Jacob, it’s no surprise he chose the topic of “How to Improve Your Love Life and Marketing ROI”. He has a knack for creating […]

by Preston Andrew May 15, 2014

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Google Hates on Excel and Makes Our Life Easier – My 3 Favorite AdWords Innovations

We’ve got new innovations for Adwords, but no Google Glass teleprompter?  (image source) Google’s Vice President of AdWords Product Management, Jerry Dischler, took the literal and digital stage to explain some really nifty toys for us AdWords nerds to get our hands on. No worries, if you are more of a visual learner, I have […]

by John Thuet April 23, 2014

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Google Search Partner Network Prowess

Schwarzenegger had major physical prowess and understood his body well. Understand even more about the Google Search Partner Network with this quick guide. (source) Google Search Partner Network – Is it Right for You & Your Business? What is the Google Search Partner Network? Typically bigger sites like Aol.com and Ask.com generate the majority of […]

by Stirling Ruuth April 16, 2014

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Google Enhanced is New. What Can it Do For You?

Google Enhanced isn’t quite like CSI, but it can definitely help you with your PPC campaign. (source) What is Google Enhanced? It’s the new way Google AdWords allows you to target multiple devices (mobile, tablet, computer) without creating individual device campaigns. A little more info… Chances are if you haven’t heard of Google Enhanced you […]

by Johnathan Dane April 02, 2014

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