On the Blog

Page 51 of 154

Marketing Your SaaS Business: Choosing the Right Approach

When about 80% of SaaS brands and advertisers create PPC campaigns, they’re focusing exclusively on the ads themselves. They’re laser-focused on who those ads are targeting, what the ads say, which visual components (if any) to use, and what the offer should be. There are so many moving pieces in this alone that it isn’t […]

by Ana Gotter• June 03, 2019

Visual Search: The Next Big Thing in Marketing?

Imagine you’re at a restaurant, enjoying your dinner, and you realize that you love the deep, dark blue bowls they’re serving your ramen in. You love them so much that you’d buy a set if you could for your own house. Instead of trying to search for “blue bowl” online and never finding it, you […]

by Ana Gotter• May 31, 2019

13 B2B Instagram Content Ideas to Spark Your Creativity

Instagram, a platform solely for the use of B2C businesses, right? Think again! The mindset that Instagram is created without B2B in mind is the exact reason why social media marketing is slow moving for many businesses who forget that social media is all about people! What many B2B marketers fail to remember is that […]

by Cydney Hatch• May 24, 2019

How to Streamline Campaign Management with Google’s Automated Ad Rules

Managing a Google Ad account can be exhausting, mostly because it’s exceptionally time-consuming. It can take a lot of time, effort, and strategy to actually create all of the campaigns, and then you need to actively manage them. You need to watch for drops in conversions and skyrocketing bid costs to see if campaigns need […]

by Ana Gotter• May 23, 2019

How to Create Awesome Twitter Video Ad Campaigns

Twitter is mostly known as the social platform that people use to blast breaking news topics and pop culture, right? Wrong! Although that is the more entertaining side to the platform, Twitter is an online news and social networking service that people go to be informed and connected with their interests. In fact, Twitter is […]

by Cydney Hatch• May 22, 2019

5 Amazon Advertising Tips to Keep You Ahead of the Game

You’ve got a trip coming up, and you want a passport carrier that’s waterproof, sturdy, and has those fancy RFID protections. The trip is next week, and life is chaos while you try to get ready. Do you head from store to store, hoping if they have one? If you’re like me, probably not. Unless […]

by Ana Gotter• May 21, 2019

Listen Up: How To Start Social Listening For Business Success

“Most of the successful people I’ve known are the ones who do more listening than talking.” ― Bernard M. Baruch Like most people growing up, you heard the phrase “Listen before you speak,” right? Well, this is a lesson not just for your childhood upbringing but a fantastic way to approach social media marketing! While […]

by Cydney Hatch• May 20, 2019

The Launch Analysis: How to Come Up with Great Testing Ideas

Let’s face it, every landing page and website needs optimization. Some need a lot more work than others, but every page and site could be improved with a little testing. The question is, though: “How do you decide what to test?” Between your headline, images, body copy, drop-down menus, sidebar, footer and everything else in […]

by Chris Dayley• May 17, 2019

How to Approach Your PPC Campaigns: Ecommerce vs Lead Generation

When it comes to building and running a PPC campaign, it’s not hard to find great content that will help you learn the ropes. There are thousands of great articles, videos, eBooks and tutorials out there that you can use to figure things out. A lot of it is here on Disruptive’s blog, but I’m […]

by Aden Andrus• May 16, 2019

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