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Page 65 of 153

Up for a Challenge? How Social Challenges Can Grow Your Business

Challenges are all over social media. Whether it’s a work out challenge with Whitney Simmons, a social media cleanse, keto dieting, or money saving—there is something about social challenges that make for a great social media marketing strategy. There’s something about the momentum of doing things as a group and seeing results as a collective […]

by Cydney Hatch December 14, 2018

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8 Viral Video Marketing Examples and What We Can Learn From Them

Viral advertisements are the unicorns digital marketers constantly seek, but only a few can get right. Because a viral advertisement can spread messages as quickly as possible through social media, viral marketing campaigns tend to drive marketers crazy because there isn’t a universal answer to what makes an audience tick. Instead, marketers have to change […]

by Ana Gotter December 13, 2018

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How to Use Targeted Advertising in a Data Paranoid World 

Online information privacy is paramount for internet users today, considering the increased risk of exposing one’s identity, interests, and behavior online. So, it shouldn’t come as a surprise that the realm of targeted advertising is also facing a fundamental change. In recent years, there has been a rise of anonymous ad-blockers, which make companies feel […]

by Cydney Hatch December 13, 2018

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Google’s Keyword Planner: 5 Strategies You Need to Be Using

Achieving success with Google Ads relies heavily on choosing the right keywords to target. If you aren’t targeting the right keywords, after all, you could end up paying more than you need to, not connecting with your target audience or even see the relevance of your ad campaign drop significantly. Keyword research can feel overwhelming, […]

by Ana Gotter December 12, 2018

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Be in the Know: 2019 PPC Statistics You Should Know

2018 was a huge year for PPC marketing! There were massive changes over at Google with AdWords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. Meanwhile, we saw big growth for platforms like BingAds and LinkedIn while Amazon gave Google a […]

by Cydney Hatch December 11, 2018

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Holiday Remarketing: Last Minute Tips for Procrastinators

During this year’s holiday shopping season, consumers are projected to spend around $120,000,000,000 online. That’s a lot of zeros. With 40% of holiday spending happening in the 10 before Christmas, that means there’s still a lot of money left on the table. So, even if you didn’t quite make the most of Black Friday or […]

by Aden Andrus December 10, 2018

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How to Turn Content Marketing Traffic into Content Marketing Leads

There’s a good reason why 90% of organizations use content in their marketing: it costs 62% less than traditional marketing and generates 3x as many leads per dollar spent. This is great news, but it’s unhelpful if you’re still unsure how to create content that converts. Unfortunately, there’s no silver bullet for tuning your content […]

by Kelly Shelton December 07, 2018

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The 9 Facebook Advertising Tips You Need to Know

One incredible strength of Facebook Ads is just how much you can do with them. You can target almost any audience in an assortment of placements on and off Facebook and you can do so with a ton of different ad formats. This customization potential is extraordinary. All these options don’t do much for you, however, […]

by Ana Gotter December 06, 2018

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How to Plan An Epic Business Launch: A Checklist

So you’re going to be in launch sequence soon, eh? As this is an exciting time for any business, congrats! Whether it’s your business launch party, introducing new products or sharing big announcements, doing a business launch correctly will be key to your progressive success! Let’s be real, you have slaved over the new aspects […]

by Cydney Hatch December 05, 2018

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