by Cydney Hatch December 11, 2018

Be in the Know: 2019 PPC Statistics You Should Know

2018 was a huge year for PPC marketing!

There were massive changes over at Google with AdWords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools.

Meanwhile, we saw big growth for platforms like BingAds and LinkedIn while Amazon gave Google a run for their money as advertisers shifted their budget toward Amazon.

There have been a lot of PPC developments in 2018, so 2019 is the year to see a lot of these massive changes come to fruition.

As 2019 is approaching, now is the perfect time to review and implement new PPC best practices to start improving your performance. To start, here are some general predictions for 2019:

If that has piqued your interest in learning more about the future of PPC and to improve your campaigns, let’s take a look at some 2o19 PPC statistics you can use to share your future campaigns for success!

2019 PPC Statistics

Before we dive into these PPC statistics, here are a few helpful numbers to put these statistics in perspective: The world population is 7.7 billion and the internet has 4.1 billion users.

General PPC Marketing Statistics

PPC Platform Statistics

Google Ads 2019 Statistics

BONUS: 2018 Google Algorithm Updates to Master in 2019

  • “Brackets” core update – March 2018 According to Danny Sullivan’s Twitter page, @searchliaison, some sites may have seen drops or gains, stating: “There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….”
  • Zero-result SERP test – March 2018 – This was a failed update, which was quickly terminated after a week of testing. For date, time, and conversion calculations that only require one concrete answer, Google started displaying zero search results with a “see all results” and displayed the answer on a short knowledge card.
  • Mobile-first index – March 2018 Finally rolling out after months of build up and announcements on the importance of an optimal mobile experience, Google started migrating sites after a year and a half of testing.
  • Unnamed core update – April 2018 – Confirmed by Google but not named, this improved certain site ranking or had little or no negative impact. They stated this type of core update happens several times a year.
  • Snippet length drop – May 2018 – Earlier in the year, meta descriptions in SERPs had been increased to 300+ characters, allowing for a more descriptive sentence or two about the nature of the content. However, this has been reverted back to approximately 150-160 characters. Although it gave copywriters and SEOers more space to place with and potentially increase real-estate on SERPs, it also gave less experienced marketers a chance to “keyword stuff” instead of providing concise descriptions.
  • Video carousels – June 2018 – Video in SERPs. is taking an interesting direction. Video carousels have been rolled out on desktop after having been tested and featured on mobile SERPs and in knowledge panels over a year ago.
  • Mobile speed update – July 2018 – Officially confirmed, Google now uses page speed as a ranking signal in mobile search ranking. This comes with the understanding mobile users are on the move, in a hurry and need answers quickly. This initially is set to just affect pages that deliver the slowest experiences to users and only affects a small percentage of queries.
  • Chrome security warnings (full site) – July 2018  This was no shock to marketers since Google has repeatedly stressed the importance of secure sites, with many warnings throughout the year that non-HTTPS sites would be penalized and warning messages would appear to users.
  • “Medic” core update – August 2018 – Widely reported by Moz and confirmed by Google, their broad core algorithm update in August caused numerous fluctuations in ranking and traffic across many verticals. However, it seems those that were hit hardest by the update were in health and fitness.

PPC Content Statistics

Now You Know!

Knowing the growing trends of any marketing will greatly improve your chances of success.

PPC statistics, in particular, offer important insights you can use to guide your content and client acquisition strategies. By understanding these numbers and looking at your own PPC analytics, you can learn everything you need to manipulate and highlight effective marketing strategy around what your customers need to see with your ads in the coming year!

If you want some help with your 2019 PPC advertising, don’t be shy and reach out to me here! PPC advertising is our bread and butter at Disruptive Advertising, so we might know a thing or two about how to make yours more effective!

What do you think? What is the future of PPC advertising? Does Amazon have the chance at beating out Google ads? Comment below and share your predictions!

  • PPC

Cydney Hatch

Cydney Hatch

Cydney is a polka dot wearing business owner, photographer, cupcake enthusiast and writer, who through her work, shares her personal passions about visual marketing, branding and business strategy.

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