The Problem
Email: Lack of email design and optimizations.
- Sending plain text emails that were not optimized for mobile devices
- Little use of dynamic/personalized content
Social: Results were down month over month by 33% on Meta.
The Solution
Email: create mobile optimized emails and sending strategy.
- Optimized emails within flows and created new nurturing series
- Focused on content hierarchy with campaign sends
- Created personalized emails through dynamic content and segmentation
- High focus on the customer journey and messaging
Social: we decided to diversify into TikTok.
To determine if TikTok was the main contributing factor, we analyzed the traffic, revenue, and post purchase survey.
The Results
Email:
- Before: Email channel consistently made 10-15% total rev
- After: Email channel consistently makes 30-35% total rev
Click rates and open rates have doubled since this initiative.
Social: In month 1, we saw an overall 138% increase in revenue that remained at that or higher for the next 6 months.
“Thanks to TikTok, we’ve been able to grow our revenue 5x over 6 months. Since joining the Spark program, we’ve seen our followers grow 30x. Overall, we’re incredibly excited to pursue new endeavors in our partnership with TikTok!” —Eric McCoy, Founder, Doomlings