The Problem
Their business has been around since 2016 and they did great on Amazon, however, they had struggled getting sales through their website. They struggled to really get their email program and strategy off the ground. Their strategy was sporadic and reactive. The highest revenue month was $6,162 in platform before we took control of their account.
The Paid Search Solution
Bunny James Boxes has been around since 2016 and they have had great success selling on Amazon however they struggled getting sales through their website. They came to Disruptive hoping to increase website sales through paid search in an effort to diversify from Amazon.
- Utilized smart shopping
- Fully optimized shopping feed
- New titles with high volume keywords
- Added proper attributes
- Search campaign restructure
- Keyword testing
- Ad copy testing
- A/B testing landing pages
- Ensured accurate conversion tracking for all KPIs
The Email Strategy Solution
- A clear strategy focused on optimizing automations and campaigns
- Implemented a popup using best practices for timing and messaging
- Optimized their Welcome Series
- Content hierarchy to drive clicks
- Clear CTAs
- Email campaign sends on key days during the holiday rush and gifting season
The Results
Paid Search
- By implementing best practices we were able to grow website revenue in the month of December to $126,000 while maintaining their goal of a 2x ROAS (an increase of 329% YoY).
- Through the efforts of paid search we generated over 25,000 new users which we will utilize in our remarketing lists for the remainder of the year.
- $27,617 in revenue generated in platform. This represents a 393% increase YoY (compared to December 2020).
- 1,860 new sign ups—a 530% increase from November.
“Sammy and Andrew are great. Sammy makes great recommendations, and Andrew prepares emails ahead of time. Their overall communication is also good. The company has generated $126,000 in sales, a 330% increase from their previous figures.”
— Bunny James