On the Blog

Marketing Reporting for Executives: The Four Zones Every Marketing Leader Lives In

Your numbers are fine this month. Not spectacular. Fine. Volume’s steady cost per acquisition is what it is, nothing’s on fire. No one in leadership is asking you hard questions. And if somebody did ask why things look the way they do, you couldn’t give them a real answer. You’d give them a version of […]

by Chad de Lisle

Top Fitness Digital Marketing Agencies In The US In 2026

Fitness brands burn thousands of dollars every month hunting for the same thing: active, paying members who don’t cancel after 30 days. Yet most ad budgets get swallowed up by low-intent trial seekers, viral video metrics that never turn into foot traffic, and discount promotions that erode profit margins. Whether you run a national gym […]

by Chad de Lisle

Top Automotive Digital Marketing Agencies In The US In 2026

Today’s vehicle shoppers jump between AI search engines, streaming video ads, personalized inventory feeds, and direct-messaging platforms before ever stepping foot onto a dealership lot. Because of this shift, casting a wide, generic ad net just bleeds marketing dollars. Dealership groups, regional OEMs, and automotive e-commerce brands need specialized marketing partners who understand how to […]

by Chad de Lisle

Audit Your Own Customer Journey Before Your CEO Does

Here’s a conversation that happens in companies every day, and nobody wins it. The CEO looks at the P&L and asks why the numbers are off. The marketer points at the dashboard and says the campaigns are working. They’re both telling the truth. And they’re both missing it, because nobody in that room has walked […]

by Chad de Lisle

We Fired 70% of Our Clients: Here’s the Math

Next Wednesday, Sept 30, 1PM ET. Jake and I are going live for an hour on the Trust Gap and the system we built to close it. Free, no recording, and everyone who stays to the end gets a copy of the book shipped before it’s on sale. Save your seat. Most agencies won’t tell […]

by Chad de Lisle

Maybe Your CEO Isn’t the Problem

The growth target came down last week. Grow 40%. The marketing budget did not move. You’ve run the numbers enough times to know those two things can’t both be true, and you’ve been sitting with a version of the same thought ever since: how am I supposed to do that? He wants more revenue and […]

by Chad de Lisle

AI Can Do Your Marketing Job for 2% of Your Salary

Your CEO asks what the marketing strategy is. You open a deck. Here are the channels. Here’s what we’re testing. Here’s the calendar, here’s the spend by platform, here’s where we landed on CPL last month. He listens, and then he asks again. Not because he’s being difficult. Because nothing you showed him told him […]

by Chad de Lisle

Stop Nodding at Numbers Nobody Has Done the Math On

The meeting ended and you nodded. The CEO had just announced the number. Everyone was fired up. You had a pit in your stomach, because you’re the one who has to go make it happen and you already knew roughly what budget was coming with it. But you didn’t say anything, because it wasn’t the […]

by Chad de Lisle

Your CEO Isn’t Withholding Budget—He’s Withholding Trust

You asked for more budget and didn’t get it. Not a “no” exactly. A “wait until we see this quarter.” A “let’s revisit.” And you walked out confused, because every number you brought to that meeting was good. Lead volume up. Cost per lead down. You had a deck. Your CEO wasn’t looking at your […]

by Chad de Lisle

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