Why AdWords Broad Match Will Never Be CoolAdWords Broad Match has got nothing on this granny. (image source) There’s a reason why 98% of Google’s income stems from Google AdWords. The reason? AdWords broad match. And do you know why I’m so sure? Well, after years of looking at pay-per-click campaigns, AdWords broad match is commonly the one and only reason for […] by Johnathan DaneRead More
How to Track Offline Conversions with Google AdWordsThe melting of online & offline is shocking, but true. (image source) It wasn’t very long ago that the Matrix was released (okay, maybe it was) and gave us a glimpse into the future of how reality and the virtual would mix to a point where you didn’t know what was real and what was […] by Johnathan DaneRead More
The New Paid & Organic Report. Make Money Growing TreesThe new paid & organic report. See your marketing in one place. As pay-per-click specialists, we’ve always had to answer the question of whether SEO or PPC is better. And while both compliment each other beautifully, we’ve never had actual evidence to prove it. Until now. Recently, Google announced a new report feature within Google […] by Johnathan DaneRead More
