On the Blog

4 Reasons You Have Low Click Through Rates

We’ll deal with low swoosh-through rates another day (image source) You’ve created a brand new, super-spiffy campaign to sell your amazing new widget, but after a few weeks you notice that people don’t seem to be clicking on your ads as often as you think they should. Your widget might be the best thing in the […]

by Casey Walrath

6 Killer PPC Branding Tactics Even Freddy Krueger Loves!

Don’t be scared. PPC is easier than you think. It kind of goes without saying that your brand can be your best asset. Below is a short but brutally effective list of pay-per-click (PPC) branding tactics you can use to build your brand no matter how small or enormous your business is. Bid On Your Own Brand […]

by Stirling Ruuth

New AdWords Shopping Campaigns, Now More Transparent

Your Google shopping experience just got that much more exciting (image source) Product listing ads (PLA) have always been a pain in the yoohoo. You had to link your Google Merchant Center account with your AdWords account and then spend a good amount of time in Excel to improve your product feed. Well, things just […]

by Johnathan Dane

AdWords Video Extensions: Why They’ll Rock Your World

Who says videos are only for YouTube? AdWords video extensions will rock your search ads (image source) One of the more exciting and new AdWords improvements is coming our way and they’re called AdWords video extensions. AdWords video extensions will allow you to add a YouTube video to your search ads that appear on Google.com, […]

by Johnathan Dane

5 Ways “Not Provided Keywords” Can Improve Your Marketing

Delicious marketing cheese is still available (image source) Your SEO plans might just have gotten hit, again. Google’s recent change of showing “not provided” for some organic keyword data is a clear push in the direction of making the paid search train look more inviting than ever. And while Google is improving the privacy of signed […]

by Johnathan Dane

How the AdWords Ad Rank Formula is Changing

Improvement or not, the new ad rank formula is changing it’s look (image source) Google recently announced that their good ol’ ad rank formula is changing. Before, the AdWords ad rank formula for search was based on max cost per click (CPC) and quality score. It was a very easy and simply equation. In the […]

by Johnathan Dane

A Quick Guide to the New Bing Ads Conversion Tracking

No time to explain, set up your Bing Ads Conversion Tracking, now! (image source) Setting up Bing Ads conversion tracking is much easier than you think. I’ll show you how to generate the code and then tell you how to paste it on the page you wish to track. Is that all? Yes 🙂 1) […]

by Johnathan Dane

Why AdWords Broad Match Will Never Be Cool

AdWords Broad Match has got nothing on this granny. (image source) There’s a reason why 98% of Google’s income stems from Google AdWords. The reason? AdWords broad match. And do you know why I’m so sure? Well, after years of looking at pay-per-click campaigns, AdWords broad match is commonly the one and only reason for […]

by Johnathan Dane

How to Track Offline Conversions with Google AdWords

The melting of online & offline is shocking, but true. (image source) It wasn’t very long ago that the Matrix was released (okay, maybe it was) and gave us a glimpse into the future of how reality and the virtual would mix to a point where you didn’t know what was real and what was […]

by Johnathan Dane

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