On the Blog

3 Steps to Fix A High CTR But Low Conversion Rate

Fact: This guy can’t fix your problem with a high CTR but low conversion rate…only you can. (image source) Your click-through rate (CTR) rocks. Well, at least you think it does. You see the numbers going up and your wallet getting thinner…but you aren’t converting. What’s up with that? Here are 3 steps to fix […]

by John Thuet

Become an Expert in Exact Match Keywords

If you’ve used Google AdWords or Microsoft Bing Ads, by now you’ve probably encountered the concept of keyword match types. In this post, I’ll explain a little more what you can do with one of these match types, and how to use them most effectively. There are four major keyword match types: broad match, broad […]

by Casey Walrath

Did You Choose the Wrong Ad Rotation Setting?

Don’t worry, success is just around the corner. (image source) Experts have issues. Even the best PPC know-it-alls will argue on which setting will help your ads perform better. If you want a topic that us ad nerds can’t seem to agree upon, bring up the subject of which Ad Rotation setting is better. Let’s […]

by John Thuet

4 Reasons You Have Low Click Through Rates

We’ll deal with low swoosh-through rates another day (image source) You’ve created a brand new, super-spiffy campaign to sell your amazing new widget, but after a few weeks you notice that people don’t seem to be clicking on your ads as often as you think they should. Your widget might be the best thing in the […]

by Casey Walrath

6 Killer PPC Branding Tactics Even Freddy Krueger Loves!

Don’t be scared. PPC is easier than you think. It kind of goes without saying that your brand can be your best asset. Below is a short but brutally effective list of pay-per-click (PPC) branding tactics you can use to build your brand no matter how small or enormous your business is. Bid On Your Own Brand […]

by Stirling Ruuth

New AdWords Shopping Campaigns, Now More Transparent

Your Google shopping experience just got that much more exciting (image source) Product listing ads (PLA) have always been a pain in the yoohoo. You had to link your Google Merchant Center account with your AdWords account and then spend a good amount of time in Excel to improve your product feed. Well, things just […]

by Johnathan Dane

AdWords Video Extensions: Why They’ll Rock Your World

Who says videos are only for YouTube? AdWords video extensions will rock your search ads (image source) One of the more exciting and new AdWords improvements is coming our way and they’re called AdWords video extensions. AdWords video extensions will allow you to add a YouTube video to your search ads that appear on Google.com, […]

by Johnathan Dane

5 Ways “Not Provided Keywords” Can Improve Your Marketing

Delicious marketing cheese is still available (image source) Your SEO plans might just have gotten hit, again. Google’s recent change of showing “not provided” for some organic keyword data is a clear push in the direction of making the paid search train look more inviting than ever. And while Google is improving the privacy of signed […]

by Johnathan Dane

How the AdWords Ad Rank Formula is Changing

Improvement or not, the new ad rank formula is changing it’s look (image source) Google recently announced that their good ol’ ad rank formula is changing. Before, the AdWords ad rank formula for search was based on max cost per click (CPC) and quality score. It was a very easy and simply equation. In the […]

by Johnathan Dane

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