On the Blog

Stop Nodding at Numbers Nobody Has Done the Math On

The meeting ended and you nodded. The CEO had just announced the number. Everyone was fired up. You had a pit in your stomach, because you’re the one who has to go make it happen and you already knew roughly what budget was coming with it. But you didn’t say anything, because it wasn’t the […]

by Chad de Lisle

Your CEO Isn’t Withholding Budget—He’s Withholding Trust

You asked for more budget and didn’t get it. Not a “no” exactly. A “wait until we see this quarter.” A “let’s revisit.” And you walked out confused, because every number you brought to that meeting was good. Lead volume up. Cost per lead down. You had a deck. Your CEO wasn’t looking at your […]

by Chad de Lisle

Disruptive Advertising Named a Top eCommerce Marketing Agency by DesignRush

DesignRush has featured Disruptive Advertising on its list of top eCommerce marketing agencies. If you haven’t come across DesignRush before, it’s an agency directory that screens companies based on portfolio, verified client reviews, and industry reputation before listing them. There are more than 2,300 agencies in that eCommerce category. Getting named there means someone outside […]

by Chad de Lisle

Stop Competing on Price And Start Competing on Identity

A prospect asks why you cost more than the other option. You have an answer. Great service. Experienced team. Real partnership. You have said it enough times to know it does not land, because the cheaper option says it too, and now the conversation is about price whether you wanted it there or not. That […]

by Chad de Lisle

You’re Targeting Everyone, Which Means You’re Reaching No One

Read your top-performing audience out loud. Age range, geography, three interests. Now say that description to someone outside marketing and watch their face. You just described several million strangers. That’s the profile underneath your budget, your copy, your channel mix, and every targeting decision you’ve defended in the last six months. It isn’t a customer. […]

by Chad de Lisle

Marketers Everywhere Hate Their Job—We’re Fixing That, Starting Today

You’re the only person in the building who fully understands the gap between what your CEO thinks marketing should produce and what marketing can actually produce with the budget, timeline, and team you’ve got. You carry that gap alone. In every meeting. In every Monday morning Slack message asking why the cost per lead went […]

by Chad de Lisle

Your CEO Isn’t Questioning Your Marketing Dashboard—They’re Questioning You

Most marketing dashboards answer ONLY one question: what happened. Click-through rate was 3.13%. Conversion rate was 4.83%. MQL rate was 46.7%. Numbers on a screen, updating in real time, looking very impressive in a board meeting. Here’s the problem. None of those numbers mean anything on their own. Is 4.83% good? Bad? About to sink […]

by Chad de Lisle

Your AI Is Only As Good As Your Strategy

Every marketing leader I know has the same folder now. A graveyard of AI prompts. “10 prompts that will 10x your content.” “The only ChatGPT prompt you need for ad copy.” Saved, tried, mostly abandoned. Here’s why most of them didn’t work. The output sounded like marketing. It didn’t sound like your company. I read […]

by Chad de Lisle

It’s Not You, It’s The Playbook

I heard something this week that stuck with me. A colleague who coaches marketing directors told me the same confession keeps showing up, almost word for word, across completely different companies and industries: “I’m doing all the things. I honestly don’t know if any of it still works.” Posting on LinkedIn. Sending the emails. Writing […]

by Chad de Lisle

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