On the Blog

I Moved 100% of Our Budget Into One Channel

I made a huge bet a while back. The data was clear. Paid search was outperforming every other channel we were running, by enough that the decision felt obvious. So I consolidated. Shut the others down, cut sponsored listings entirely, and put the full monthly media budget into Google Ads. I wasn’t being reckless. I […]

by Chad de Lisle

Marketing Efficiency: Your Numbers Can Be True and Still Be a Lie

Picture the dashboard where everything is green. ROAS up 30%. Cost per lead down. Marketing efficiency improving across the board. You built the deck, the numbers are accurate, and you can source every one of them. Then your CEO asks why the bank account looks red. Nobody in that room is lying. Marketing efficiency is […]

by Chad de Lisle

Indispensable Marketers Earn Autonomy in Just 10 Minutes Per Week

I spent years thinking Jake, our CEO, was a micromanager. (And HATING him for it). He’d review ads like his life depended on it, question decisions I’d already made, and continually ask about our campaigns days after we’d agreed on them. Every time it happened I read it the same way: he doesn’t trust me […]

by Chad de Lisle

In Marketing Execution, Effort Doesn’t Count

Your team is busier than they’ve ever been. Three new channels this year. A content calendar nobody can keep up with. Two tests running that somebody will interpret eventually. Weekly reporting that takes a full day to assemble and gets skimmed in four minutes. Everyone is working. Nobody is resting. And if your CEO asked […]

by Chad de Lisle

Marketing Reporting for Executives: The Four Zones Every Marketing Leader Lives In

Your numbers are fine this month. Not spectacular. Fine. Volume’s steady cost per acquisition is what it is, nothing’s on fire. No one in leadership is asking you hard questions. And if somebody did ask why things look the way they do, you couldn’t give them a real answer. You’d give them a version of […]

by Chad de Lisle

Top Fitness Digital Marketing Agencies In The US In 2026

Fitness brands burn thousands of dollars every month hunting for the same thing: active, paying members who don’t cancel after 30 days. Yet most ad budgets get swallowed up by low-intent trial seekers, viral video metrics that never turn into foot traffic, and discount promotions that erode profit margins. Whether you run a national gym […]

by Chad de Lisle

Top Automotive Digital Marketing Agencies In The US In 2026

Today’s vehicle shoppers jump between AI search engines, streaming video ads, personalized inventory feeds, and direct-messaging platforms before ever stepping foot onto a dealership lot. Because of this shift, casting a wide, generic ad net just bleeds marketing dollars. Dealership groups, regional OEMs, and automotive e-commerce brands need specialized marketing partners who understand how to […]

by Chad de Lisle

Audit Your Own Customer Journey Before Your CEO Does

Here’s a conversation that happens in companies every day, and nobody wins it. The CEO looks at the P&L and asks why the numbers are off. The marketer points at the dashboard and says the campaigns are working. They’re both telling the truth. And they’re both missing it, because nobody in that room has walked […]

by Chad de Lisle

We Fired 70% of Our Clients: Here’s the Math

Next Wednesday, Sept 30, 1PM ET. Jake and I are going live for an hour on the Trust Gap and the system we built to close it. Free, no recording, and everyone who stays to the end gets a copy of the book shipped before it’s on sale. Save your seat. Most agencies won’t tell […]

by Chad de Lisle

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