Products
The Challenge
The client wanted to increase their sales pipeline through new acquisition channels and grow their business revenue.
The Solution
We had a three-pronged approach:
- We worked to get our client set up with end-to-end tracking for deeper conversion insights, both for our optimizations and for Google’s machine learning.
- Worked on implementing best practices for campaign setup to ensure Google got enough of the correct data to optimize efficiently. The main two items were combining campaigns to get 30+ deep-level conversions per campaign per month, and implementing enhanced conversions.
- We worked with the client to dial in their ICP to target specific personas with specific needs that their product addressed the best, leading to increased lead-close ratios by the sales team.
The Results
In 3 years, we 5X their annual recurring revenue (ARR), which, with that growth rate, caught the attention of Gainsight, who came in and acquired the business, which was the owner’s ultimate goal.
Additionally, we saw the following fantastic results for this SaaS company:
- 6.3x ROAS from branded campaigns
- 2.6x ROAS from net new prospecting
- 3.7x blended ROAS
“Disruptive has been a partner of Northpass for around three years now. Disruptive not only scaled our PPC but helped us create a full digital strategy, which we relied on heavily. From website optimization to competitive analysis, Disruptive worked right alongside us, making changes that met the economy’s demands.” —Nick Zuppe, Growth Marketing Manager, Northpass