On the Blog

What’s Really Killing Your Conversion Rate?

Sharks are the menace of the ocean. They have the creepiest beady black eyes, and two rows of teeth. I mean, I’ve been on the Jaws ride at Universal Studios, and it is terrifying. According to this lady, we should just avoid the ocean completely. But here are the facts: The U.S. averages less than one shark fatality every […]

by Allison Otting

Tight Deadlines, Long Nights And A Website Re-Design (Part 2)

We recently redesigned Disruptive Advertising‘s website, and I wanted to record our process to hopefully help you in your next redesign. This article is in two parts, so if you want to learn more about the research and conceptualizing of our new look, make sure you read part one. Today we’re going to dive into […]

by Manny Lopez

How to Set Your PPC Ads Up for the Holidays

Is this the song you’re singing? I don’t want a lot for christmas There is just one thing I need I don’t care about the presents Underneath the Christmas tree I just want PPC success More than you could ever know Make my wish come true All I want for Christmas is PPC success If […]

by Jenny Hatch

The 15 Minute AdWords Audit

I should say up-front, this post title is slightly misleading, because doing a thorough audit on your Google AdWords account takes time—at least an hour or two. Still, you’d be surprised how much you can learn about an AdWords account in just a few minutes. For example, I’ve worked with enough PPC accounts that I could probably […]

by Casey Walrath

Tight Deadlines, Long Nights and a Website Redesign

A couple weeks back our marketing director pulled the design team into a meeting room and began to explain his vision for a new beautiful website for Disruptive Advertising. Being a graphic designer, I was very excited to give our website a new look and feel. Our original site had been slowly cobbled together amidst […]

by Manny Lopez

Why Your Website Isn’t Converting the Way You Want It To

So, you’re driving traffic to your website. More than that, you’re actually driving the right sort of traffic to your site. For all intents and purposes, you’re running a brilliant marketing campaign. Problem is, your traffic isn’t turning into sales. You’ve tried tweaking everything from an advertising standpoint—changing ad copy and keywords, setting up remarketing […]

by Jacob Baadsgaard

Get More Out of AdWords with the New Report Editor

AdWords recently started rolling out their Report Editor. Within the next few months, it will be a main tab in everyone’s AdWords account (look for it between the Campaigns and Opportunities tab). The Report Editor is an easy, visual way to explore and present account data both online and via downloadable reports. The interface is […]

by Jenny Hatch

How to Setup Transaction-Specific eCommerce Conversion Tracking

Conversion tracking is important for eCommerce businesses. No shocker there, I think most great eCommerce business managers would agree that accurate revenue tracking and attribution are a critical part of eCommerce success. That being said, it never ceases to amaze me just how many eCommerce businesses aren’t accurately tracking their revenue in AdWords. After working with a […]

by Andrew Warren

How to Spice Up Your Love Life With AdWords

Romance is a lot like marketing. You put yourself out there and hope your offering catches the interest of your target audience. This is true even after the initial courtship phase. If you stop wooing (also known as advertising in the business world), the romance dies. Even if brand loyalty keeps your significant other hanging around for a while, the […]

by Jacob Baadsgaard

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