On the Blog

Content Batching: Tips for Slaying Content Like a Boss

Do you ever feel like you never have enough time and you are lighting your hair afire to keep things running for your business? I mean, running a business is hard work but when you add content to the mix, it’s a whole new beast. (Insert hopeless cries) How on earth do you have time to […]

by Cydney Hatch

Positioning in Marketing: Carving Out Your Business Niche

No matter what sector you’re in, it’s a safe bet that you’re facing stiff competition these days. The reality of today’s competitive online marketplace means that most businesses now compete with one another on a global scale. That means that to succeed, you need to differentiate yourself from every other company in your sector. Does […]

by Cydney Hatch

Target Position Zero: Making the Most of Featured Snippets

In the past, the aim of SEO (with or without PPC) was always to reach the top position in the SERPs. In recent years, this has changed: now businesses want to reach position zero. But what exactly is position zero and why does it matter? What is Position Zero? Position zero is that snippet of […]

by Kelly Shelton

The 5 PPC Mistakes You’re Probably Making

After working in pay-per-click (PPC) marketing for years and running my own PPC agency, I’m still amazed by how poorly most PPC accounts are run. For most companies, PPC doesn’t pan out the way they think it should because they are making a few basic PPC mistakes. The sad thing is, these mistakes are preventable and […]

by Jacob Baadsgaard

What Every Business Owner Needs to Know About Business Marketing

When starting any business, you face a lot of different challenges. Whether it’s finances or product development, unfortunately, some of these are harder to overcome than others. According to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, […]

by Cydney Hatch

4 Things You Shouldn’t Forget to Include in Your Marketing Plan

You’ve got your strategies lined up, your platforms chosen and your PPC budgets all calculated. Your marketing plan is pretty much ready to go, primed to help you accomplish the goals you’re going after. Fantastic. But are you sure you aren’t missing anything? Has your marketing plan truly covered all your bases and left nothing […]

by Ana Gotter

Viral Marketing: Marketing Tactics For Viral Success

Going viral: The unrealistic expectation every business aspires to as everyone wants to be a quick overnight success. As a marketer, your main goal is to share your brand but viral marketing is easier said than done. Chances are that most of your material, even if it’s marketing gold, doesn’t make it big, but why? You […]

by Cydney Hatch

26 of the Best Marketing Tools to Shape Your Campaigns

Marketing is downright exhausting, even if you’re really good at it. It doesn’t seem so bad when you’re running just one Google Ads campaign, but once you’re running ten of those, a few on Facebook, have a content strategy and are trying to run email campaigns, it’s easy to feel like you’re drowning. Now imagine […]

by Ana Gotter

Selling on Facebook: How to Set Up Your Facebook Shop

There’s no denying that Facebook has a lot of selling power just as a marketing platform. One-third of users engage with brands regularly on-platform and one study found that 52% of users surveyed said they’d discovered a new retail product they were interested in buying on Facebook. As Facebook has evolved over the years, so […]

by Ana Gotter

1 2 381 82 83162 163 164