On the Blog

The 5 PPC Mistakes You’re Probably Making

After working in pay-per-click (PPC) marketing for years and running my own PPC agency, I’m still amazed by how poorly most PPC accounts are run. For most companies, PPC doesn’t pan out the way they think it should because they are making a few basic PPC mistakes. The sad thing is, these mistakes are preventable and […]

by Jacob Baadsgaard

What Every Business Owner Needs to Know About Business Marketing

When starting any business, you face a lot of different challenges. Whether it’s finances or product development, unfortunately, some of these are harder to overcome than others. According to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, […]

by Cydney Hatch

4 Things You Shouldn’t Forget to Include in Your Marketing Plan

You’ve got your strategies lined up, your platforms chosen and your PPC budgets all calculated. Your marketing plan is pretty much ready to go, primed to help you accomplish the goals you’re going after. Fantastic. But are you sure you aren’t missing anything? Has your marketing plan truly covered all your bases and left nothing […]

by Ana Gotter

Viral Marketing: Marketing Tactics For Viral Success

Going viral: The unrealistic expectation every business aspires to as everyone wants to be a quick overnight success. As a marketer, your main goal is to share your brand but viral marketing is easier said than done. Chances are that most of your material, even if it’s marketing gold, doesn’t make it big, but why? You […]

by Cydney Hatch

26 of the Best Marketing Tools to Shape Your Campaigns

Marketing is downright exhausting, even if you’re really good at it. It doesn’t seem so bad when you’re running just one Google Ads campaign, but once you’re running ten of those, a few on Facebook, have a content strategy and are trying to run email campaigns, it’s easy to feel like you’re drowning. Now imagine […]

by Ana Gotter

Selling on Facebook: How to Set Up Your Facebook Shop

There’s no denying that Facebook has a lot of selling power just as a marketing platform. One-third of users engage with brands regularly on-platform and one study found that 52% of users surveyed said they’d discovered a new retail product they were interested in buying on Facebook. As Facebook has evolved over the years, so […]

by Ana Gotter

14 Psychological Marketing Tips for Customer Mind Control

For centuries. people have been obsessed with the idea of mind control. From psychological arts, movies and literature throughout time, people love the idea of being able to control other people. The thing is, it’s not all that far fetched! Mind control is not about magic, old ancient secrets or superhero control like Professor X. Mind […]

by Cydney Hatch

The Ins and Outs of Service Marketing

Service marketing is significantly different from selling products. Caterers, plumbers, business consultants, and lawyers aren’t selling physical goods—they’re selling services in the form of delivering knowledge, making repairs or serving food at a party. Services can’t be mass produced the same way that products can, so it means that your business model can never be […]

by Ana Gotter

Guess Who? A Guide to Buyer Personas

Marketing for your business, particularly defining buyer personas, is a lot like playing the board game, “Guess Who?” In many ways, marketing requires you to flip through a collection of “people” to figure out which one should be your target audience or “ideal person” based off of demographic information like race, gender, interests, etc. Just like […]

by Cydney Hatch

1 2 381 82 83162 163 164