How to Scale Your Growth On YouTube | How We Blew Up Ads by 1,371% YoY

YouTube stands as a digital colossus on the modern-day internet, boasting an astonishing 2.49 billion active users in 2024 (YTD April 2024). 

Still, how many times have you heard about saturation, and how gaining traction on YouTube is harder than ever? While it’s true that there are more channels on the platform than ever before, there’s also even more opportunity to grow.

In this article, we’ll explore powerful strategies that can catapult your YouTube presence to new heights, using one of our real-world examples to show you how you can do it for your clients.

The Power of YouTube for Businesses

As the second most popular social media platform, YouTube offers unmatched potential for brand exposure. According to recent studies, users are four times more likely to seek information about a brand on YouTube than on any other platform. 

The versatility of YouTube supports a wide array of content from educational videos to product reviews, making it an essential tool in any marketer’s arsenal. But where do you even start?

Don’t worry, we have you covered.

Build A Strong Organic Presence

To truly capitalize on YouTube’s vast potential, brands must prioritize developing a strong organic presence. This involves strategic planning around content creation—for example, doing keyword research—and actively engaging with different viewer demographics. 

Here’s how you can build a foundational organic presence that not only attracts but retains viewers and converts them into loyal fans.

Create Consistent Content

Consistency is key to keeping your audience engaged. Setting up a regular schedule for uploading videos helps establish predictability, which can be comforting and appealing to viewers. This doesn’t mean you need daily uploads, but you should aim for a rhythm that your viewers can rely on, whether it’s weekly, biweekly, or even monthly.

Use analytics to determine the best times to post new content based on when your audience is most active online. This ensures maximum visibility and engagement right from the moment of release.

Diversify Your Content Types

Diversifying the types of content you produce can help attract a wider audience. Consider including a mix of educational videos, how-to tutorials, Q&A sessions, and engaging storytelling about your products or services.

Think about the needs and interests of your potential viewers. What problems can your content help them solve? What unique insights can you offer? Answering these questions can guide the creation of content that attracts viewers and keeps them coming back.

Catering To Different Audience Segments

If your brand targets multiple audience segments, consider tailoring specific channels or series within your main channel to address these different groups. 

For example, if your product range includes items for both adults and children, a dedicated kids’ channel can be a fantastic way to engage directly with younger audiences and their parents.

This strategy helps organize your content more effectively and optimizes user experience by directing viewers to content that is most relevant to their interests.

Don’t Neglect Paid Ad Strategies

While organic growth is crucial to any YouTube journey, effectively leveraging paid advertising on YouTube can dramatically enhance your brand’s visibility and drive specific marketing goals across different stages of the customer journey. 

A paid advertising campaign can help your brand:

• Bring in more views
• Grow your subscriber count
• Drives sales

These three main areas of growth can be broken down into funnels to better understand how to achieve each goal.

For example, setting a defined advertising budget, such as $1,000 for a 7-day boost, could help expand reach and build momentum for new videos, with cost-per-view optimization ensuring maximum efficiency. 

Middle funnel strategies focus on converting viewers to subscribers using video action campaigns targeted at likely subscribers, such as families for kid-focused content, and refining targeting using demographic and behavioral data to resonate with specific audiences like parents or caregivers. 

At the bottom of the funnel, product-focused video content and high-intent audience targeting aim to convert views into sales, using strong calls to action and analyzing user behavior to maximize conversion rates from highly interested viewers.

These efforts, combined with a strong organic presence, can transform your channel into a powerful tool for brand growth and customer engagement.

Measure Your Campaign 

No matter how well your campaigns are performing, always take the time to evaluate them so you can stay ahead of the curve and optimize them as needed. 

The best way to measure campaign success and futureproof them is by:

• Monitoring Key Performance Indicators (KPIs): The effectiveness of each campaign stage should be assessed by closely monitoring KPIs such as views, subscriber growth, and revenue generation. These metrics provide a clear picture of how well the campaign is meeting its objectives.

For example, a campaign designed to increase video views should look for a significant percentage increase in views year-over-year. A notable increase, such as a 1,300% boost, clearly demonstrates the campaign’s success in capturing the audience’s attention.

• Assessing Subscriber Growth and Revenue Increases: Beyond views, the growth in subscriber count and revenue are vital metrics. These indicators reflect deeper engagement and the economic impact of the campaigns, respectively.

Achieving milestones such as surpassing 100,000 subscribers or realizing a high return on ad spend (ROAS) illustrates not only effective audience building but also efficient budget utilization that contributes directly to the bottom line.

We can go on all day about how you can successfully grow your brand on YouTube, so why don’t we actually show you? 

Case Study Overview: Strategic Growth on YouTube

Let’s dive into a case study that exemplifies strategic growth on YouTube. Our subject, a renowned provider of homeschool curriculum products, set ambitious targets for both organic and paid channels, leading to remarkable business growth.

What We Can Learn From This Campaign

The outcomes were nothing short of spectacular:

• The top-of-funnel strategy led to a 1,300% increase in views year-over-year, with over 2.26 million paid video views in 2023.
• Their middle-of-funnel efforts culminated in a subscriber count of 126,000 by early 2024, surpassing their initial goal.
• Sales driven by YouTube ads grew by 1,371% year-over-year, generating $570,500 in revenue, which was well above the targeted ROAS.

Developing an Effective Content Strategy 

The cornerstone of their strategy involved regular uploads of authentic content. The owner’s personal stories and advice videos not only captivated viewers but also cemented their position as a thought leader in the educational space. 

Additionally, their children’s channel featured engaging content like learning songs and exercise tutorials, effectively attracting the attention of parents and educators.

Leveraging Paid Advertising on YouTube

Their paid advertising approach was structured around different funnel stages:

1. Top of Funnel: They allocated $1,000 over 7 days to boost views on new videos, focusing on maximizing reach.
2. Middle of Funnel: Aiming for a subscriber milestone of 100,000 for their Kids channel, they employed video action campaigns targeted specifically at parents likely to subscribe.
3. Bottom of Funnel: With a focus on sales, the campaigns used product-focused videos and targeted high-intent audiences to achieve a remarkable 6x ROAS.

Closing Tips for Scaling On YouTube

That’s a lot to take in, but every part of the strategy moves in tandem with one another to kickstart your business and contribute to consistent growth. 

That being said, we want to leave you with a few closing tips for seeing consistent growth on YouTube:

• Consistency is key: Regular and engaging content creates a loyal audience.
• Understand your audience: Tailor your content to meet the needs and interests of your viewers.
• Blend organic and paid strategies: Use organic content to build authenticity and supplement with targeted ads to boost specific goals.

But the most important part of any strategy is the execution, and at Disruptive Advertising, our marketers know how to create killer YouTube ads that will have your competitors asking for a referral. 

Let’s chat about how our YouTube ad services can help your brand grow so you can start reaping the benefits that this massive social media platform has to offer!