On the Blog

The Marketing Agency Model — EXPOSED

Where Every Dollar You Spend Actually Goes (And Why It’s Worth It) Let’s address a question that every business owner has had at some point: “If I hire a marketing agency, where does my money actually go?” Agencies can feel like a black box — businesses invest thousands of dollars and hope for a return, […]

by Jacob Baadsgaard

AI and SEO: What You Need to Know

If you’re not already using AI in your SEO game, now’s the time to jump in. AI SEO tools are changing the way marketers optimize their websites, helping everything move faster, feel more engaging for customers, and more efficient for business owners. Let’s break down how AI is reshaping SEO and why you should […]

by Chad de Lisle

Top Digital Marketing Trends for 2025

Digital marketing never sits still, and 2025 is shaping up to be a year of significant shifts. AI is getting smarter, privacy rules are tightening, and how people shop, search, and engage online is evolving fast. Understatement of the year incoming, but brands that stay ahead of these changes will dominate. So, what digital […]

by Chad de Lisle

Using Google PMax To Maximize Ad Performance

If you want to level up your advertising game, you’ve probably heard about Google’s Performance Max (PMax) campaign type, which launched in 2021. But what is PMax, and why should you care? We’ve seen the game-changing impact PMax campaigns can have on our clients, and we’re here to break it all down for you. In […]

by Joseph Jones

Product Advertisement vs Institutional Advertisement: What You Need to Know

Advertisers invest substantial resources in eCommerce campaigns to boost sales and enhance brand presence. However, a common challenge arises: are you promoting your products or brand? The key here is understanding the difference between product and institutional advertising. This can be the linchpin to running successful campaigns. This guide will explain the essential differences between […]

by Ana Gotter

AI Ad Optimization Tools & The Future of Social Media Management

In 2025, the integration of AI in social media marketing has become more than just another trend. Through artificial intelligence, businesses are redefining how they connect with audiences across popular social media platforms like Facebook, Instagram, and LinkedIn These AI tools change how we look at every aspect of marketing, from long-form content creation to […]

by Chad de Lisle

Better Click Through Rates Lead to Better Converstion Rates

Too often we’re so focused on generating the best conversion rate (CVR) for our Amazon listings and ad campaigns that we lose sight of our click-through rate (CTR) and the IMMENSE value it brings to our marketplace. Every 0.1% increase in CTR drives just as many additional sales as a 1.0% increase in CVR. Did […]

by Brad Hunt

Why You Need To Have Multiple Campaign Types in Google Ads

*Insights come from our PPC Specialist, Aaron Nelson. If you’re looking to boost your ad revenue and improve your return on ad spend (ROAS), it’s time to rethink your Google Ads strategies. No, that wasn’t a typo; we did, in fact, say “strategies” as in “plural.” More specifically, we want to chat about having multiple […]

by Joseph Jones

How to Optimize Your PPC Campaigns for Mobile

Smartphones have become indispensable tools in our daily routines, which presents a fantastic opportunity for marketers and advertisers alike. Given that approximately 53% of paid clicks occur on mobile devices, it’s evident that pay-per-click (PPC) mobile advertising is an effective way for brands to increase brand awareness. PPC advertising generates conversions 50% more effectively than […]

by Joseph Jones

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