On the Blog

How to Use ChatGPT to Upgrade Your Marketing Campaigns

Do you ever feel like you could use an extra set of hands (or brains) to boost your marketing campaigns? If you said no, do you even work in marketing? JK, maybe you’re just an elite marketer who doesn’t need the help 😉 All jokes aside, hiring a sidekick isn’t always in the books, and […]

by Joseph Jones

Should You Use AI To Create SEO Content?

Everyone is wondering if this is okay to do. Is it a waste of time? Will it hurt your website? Will you get penalized by Google Search? Lots of questions to answer and here’s the main takeaway: YOU SHOULDN’T use AI to write all of your content. AI for SEO content creation has been a […]

by Joseph Jones

How to Utilize Amazon’s “Grow Brand Impression Share” Goal

Amazon recently introduced a goal for Sponsored Brands campaigns called “Grow brand impression share,” focusing on increasing your share of voice. But when should you choose this goal over the “Drive page visits” goal? Isn’t driving traffic to your storefront always the priority? Well, not always. Here’s why pushing your share of voice with the […]

by Brad Hunt

Why You Should Start Using Portfolios in Amazon Ads

Many Amazon sellers overlook the value of portfolios in their Amazon ads strategy. It’s surprising, given how beneficial they can be for organizing and optimizing campaigns. Let’s explore why portfolios are a tool we love to use and how they can enhance your Amazon advertising efforts. Benefits of Using Portfolios in Amazon Ads Staying Organized […]

by Brad Hunt

Amazon Match Ads: Don’t Make This Mistake

Don’t make this mistake with your Amazon Ads! Too many sellers and advertisers are worried about competing against themselves in the ad auctions. Broad, Phrase, Exact match, as well as Auto targeting, can all produce different (higher or lower) CPCs and ultimately varying ACOS levels. Traditional performance marketing best practices would warn us to stay […]

by Brad Hunt

Product Coupons on Amazon: Boost Your Sales

Did you know that when it comes to using coupons on your Amazon listings, only about 30% of the buyers actually clip them? Yep, that’s right! It’s like handing out free candy and only a third of the kids take it. But here’s the kicker: this seemingly small detail can have a major impact on […]

by Brad Hunt

Amazon Vine: Is It Worth It?

A product on Amazon that has 1 review is 65% more likely to be bought than a product with no reviews. That’s a major gap, and many sellers who are just launching have felt something very similar before they get their first positive review. Is It Worth It? Many sellers ask me if the Amazon […]

by Brad Hunt

How to Scale Your Growth On YouTube | How We Blew Up Ads by 1,371% YoY

YouTube stands as a digital colossus on the modern-day internet, boasting an astonishing 2.49 billion active users in 2024 (YTD April 2024). Still, how many times have you heard about saturation, and how gaining traction on YouTube is harder than ever? While it’s true that there are more channels on the platform than ever before, […]

by Joseph Jones

Jump On The PMax Train: How We Made Conversions Soar by 53%!

PMax (Performance Max) Google Ads offers a new way of running ads, using Google’s extensive data and machine learning to optimize ad performance across all its channels. This means you can reach your audience no matter where they are on the web: from YouTube to Gmail to Maps and beyond. PMax offers a more dynamic […]

by Joseph Jones

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